Most people dont know when to use the apostrophe anyway. Spoken English doesnt distinguish between “its” and “it’s”, so it must be possible to distinguish the two from context. Therefore, written English neednt make the distinction either.
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No opinion
If lots of people don’t know how to use the apostrophe, well, that just shows how educated they are.
No opinion
I believe the German language gets away without using an apostrophe where we do, and it seems to be ok.
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