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4 Key Ways for Attorneys to Have a Positive Online Reputation

We all know that we can’t make everybody happy, and that’s fine. What isn’t fine, however, is when someone who we didn’t make happy decides to go online and tell the world about that. When that happens, your entire reputation could get destroyed because, with the popularity of social media, information can go viral and literally spread around the globe in a matter of minutes. Luckily, online reputation management techniques exist.

 

Law firms should be particularly concerned about their online reputation, because they always make people unhappy. If they lose the case, their client will tell the world that they weren’t able to get the help they needed. If they win the case, the opposing side will blame the law firm for that. Hence, they must be fully committed to taking proactive steps to protect their reputation. Below are four key ways in which they can achieve that.

1. Owning Their Own Domain

Firstly, the law firm should purchase the domain that has their name in it, thereby taking control over their online presence. This also means that people who search for a business by typing its name in the URL box will instantly be directed to the appropriate website. Registering a domain must be a first priority, not in the least because very few remain available.

2. Developing a Good Looking Website

Next, people expect websites to look professional and to be intuitive and user friendly. They should be able to quickly and easily find all the information they need, not in the least because it means they don’t have to search for it elsewhere. The site should also regularly be updated and it should be seen as a direct reflection of the law firm.

3. Setting up Google Alerts

It is vital that the law firm knows what is being said about them. By setting up Google Alerts for their name, they will instantly receive an email whenever someone says something about them, be that positive or negative. Should something negative be said, damage limitation actions can be taken straight away.

4. Publishing a Blog

Last but not least, law firms should regularly publish relevant blogs. These should be informative and show potential clients that they are true experts in their field. The blog should be written in a way that the intended audience can understand it. This means that the legal jargon will have to be left at home most of the time. Comments should also be switched on, so that people do not have the need to go elsewhere should they have complaints.

An online reputation is one of a law firm’s most valuable assets. If they do not have a good name for themselves online, they are unlikely to ever attract new clients. This means that they must focus on what is being said about them online and that they immediately address any negative things. The best way to do this is by hiring a professional reputation management agency.

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Secrets to Trade Show Success

If you have an exciting business or product then one of the very best places where you can showcase it is at a trade show. Trade shows are not only attended by a wide range of consumers including fellow businesses, but they are also usually covered by the media which means that you could get some great exposure for your business or product.

In order to ensure that your trade show goes off successfully, there are some keys which you need to get right, so that you can boost awareness and most importantly, sales, let’s take a look.

First Impressions

They say that you only get one opportunity to leave a great first impression and that is very true when it comes to trade shows. You need to bear in mind that your exhibition is going to be sandwiched in amongst many other different businesses, all vying for the visitors eyes. With this in mind, the first impression which you, your product, your team and your display gives, is going to be critical to your success.

  • Display

You display should be exciting, attractive and in line with what your company represents. Don’t fall into the trap of having a display which is solely fit for purpose as you’ll struggle to make it stand out, instead look at having a custom trade show display designed specifically for your brand.

  • Demonstration

One of the key attractions during your trade show will be the demonstration which you put on and you ought to spend time to ensure that it both shows off your products and your business, and also creates a real buzz around your booth to bring more people in.

Selling

These shows are not only about you being able to show off your products to new clients, it is also about making sales and you must be well prepared to do just that. Ensure that you have your best sales people with you at the trade show and work with them on their pitch, and to give them all of the information which they need. Very often you will be doing business with other businesses in this kind of show and for that reason you must ensure that your sales people know how to talk to them and most importantly, how to close that sale.

Free Advertising

The biggest challenge of a trade show is bringing people to your display and on top of giving a first impression, there are other things which you should be doing to attract visitors. Think about handing out freebies which people will notice on others and want for themselves, a free pen doesn’t quite cut the mustard any more. Equally you should think about what kind of interactive things your booth should have, that will draw customers in, music, games, fun, these are all solid tools which will attract more people. Try to get people gathered at your display as a crowd makes people wonder what is going and draws them in.

The key to trade show success really is in the preparation, get that right, and you can make some great sales, leads and contacts.

Retirement: Financial issues that everyone forgets about

It’s meant to be one of the most relaxing periods of life, but if you were to survey the majority of retired people it would become clear that the post-work phase is anything but. Of course, things even out over time, but the “one big holiday” that some people assume it is couldn’t be further away from the truth.

Today’s post is going to take a look at retirement from a financial perspective. While it might appear somewhat negative in places, hold on tight and you might uncover some information that saves you a lot of stress and hassle when you do finish working for good.

Issue #1 – Life after death

Let’s start with something of a morbid topic, but one that can serve you well if you plan comfortably ahead. Some people may believe that their funeral isn’t something which should really concern them; after all, they won’t be there to oversee it.

However, those that are left to pick up the pieces might have a lot on their mind. The average cost of a funeral has now surpassed £4,000, with this figure only increasing.

Sure, this is something that always has to be paid for, but the way in which you plan ahead can make a monumental difference. For example, funeral plans allow you to pay today’s rate, and this means that there won’t be any nasty surprises for your family when the time does come. Its small thoughts like this that can make the world of difference.

Issue #2 – The “average lifespan”

This is probably the biggest problem that we will uncover. When you plan for retirement, you generally do so with an average lifespan in mind. At the moment, this is around 80 – but this might not necessarily relate to you.

In other words, this is just a number – nobody can guess how long you will live for. It’s known that the average lifespan is on the rise, so what if you live to 100? How will your finances shape up then?

If you are serious about living a peaceful retirement, with no concerns about your bottom line, its questions like this which need to be answered.

Issue #3 – The needs of your family

In truth, an entire dissertation could be written about this as it spans so many different areas.

Firstly, while your major expenses such as your own mortgage might be over, it has become more common than ever for children to use their parents as the main borrower when they fund their own property. While this isn’t something you are obliged to do, it’s at least an area to think about.

Next, and this is something where obligations do enter the picture, is your partner or any other elderly relatives that you take care of. This is the time in life where additional care might be needed and unfortunately, these costs can spiral quickly. There’s been a lot in the news about them over recent times and it’s something that a lot of people just don’t consider when it comes to their standard pension plan and what it should be covering.