Helping You Define Your Lifestyle

4 Key Ways for Attorneys to Have a Positive Online Reputation

We all know that we can’t make everybody happy, and that’s fine. What isn’t fine, however, is when someone who we didn’t make happy decides to go online and tell the world about that. When that happens, your entire reputation could get destroyed because, with the popularity of social media, information can go viral and literally spread around the globe in a matter of minutes. Luckily, online reputation management techniques exist.

 

Law firms should be particularly concerned about their online reputation, because they always make people unhappy. If they lose the case, their client will tell the world that they weren’t able to get the help they needed. If they win the case, the opposing side will blame the law firm for that. Hence, they must be fully committed to taking proactive steps to protect their reputation. Below are four key ways in which they can achieve that.

1. Owning Their Own Domain

Firstly, the law firm should purchase the domain that has their name in it, thereby taking control over their online presence. This also means that people who search for a business by typing its name in the URL box will instantly be directed to the appropriate website. Registering a domain must be a first priority, not in the least because very few remain available.

2. Developing a Good Looking Website

Next, people expect websites to look professional and to be intuitive and user friendly. They should be able to quickly and easily find all the information they need, not in the least because it means they don’t have to search for it elsewhere. The site should also regularly be updated and it should be seen as a direct reflection of the law firm.

3. Setting up Google Alerts

It is vital that the law firm knows what is being said about them. By setting up Google Alerts for their name, they will instantly receive an email whenever someone says something about them, be that positive or negative. Should something negative be said, damage limitation actions can be taken straight away.

4. Publishing a Blog

Last but not least, law firms should regularly publish relevant blogs. These should be informative and show potential clients that they are true experts in their field. The blog should be written in a way that the intended audience can understand it. This means that the legal jargon will have to be left at home most of the time. Comments should also be switched on, so that people do not have the need to go elsewhere should they have complaints.

An online reputation is one of a law firm’s most valuable assets. If they do not have a good name for themselves online, they are unlikely to ever attract new clients. This means that they must focus on what is being said about them online and that they immediately address any negative things. The best way to do this is by hiring a professional reputation management agency.

Leave a Reply

Your email address will not be published. Required fields are marked *

Branding Tips from Million-Dollar Online Casinos

Branding is a field that evolves constantly. As online business activity has grown, branding and marketing has become more complex than ever before.

With new channels, strategies, and platforms developing constantly, organizations from all industries work to get the most out of their marketing efforts.

There may be no more competitive market than online casinos. When looking for marketing tips, most people look to the biggest success stories they can find. Million-dollar online businesses know what works when it comes to making a sale. Though modeling your marketing strategy off that of the pros may take some time, it can provide great results in the long-run.

Optimizing Content for the Viewer

Every person has their own tastes and preferences, a fact that has kept marketing professionals busy since the days of black-and-white TV advertisements. The digital age has made it easier to see what people enjoy, and to set up your content accordingly.

Big money companies don’t get that way by wasting resources. When they publish a piece of marketing material, be it a promotional advertisement, a product description, or a white paper, they know what their audience likes.

The top online casino brands create amazing content around tournaments they are sponsoring, sponsored poker player stories and much more. This content then gets distributed across their digital assets to bring more people into their ecosystem.

People respond better when marketing material tells them what they want to know and helps them solve a problem they’re having. Once you’ve got the content they want, the next step is to help them find it.

Using Social Media to Distribute Content

If a person is looking for something from an online business, it usually means they’d prefer this option to a brick-and-mortar store. A physical retailer may rely on commercials, billboards, and other traditional forms of promotion. However, online businesses usually get discovered through social media.

Major companies aim to be the customer’s go-to resource, making the advertising landscape a competitive atmosphere. Customers want a company that has a reputation for being the top choice, not a secondary option.

Building a community of engaged fans is the highest priority of many online casino brands. While having a large following is nice, a community that is actively engaged and interested in the content you are publishing drives traffic and new business consistently for these brands. This strategy can be deployed to any business if you focus on sharing content that your community truly wants.

Use Trusted Ambassadors to Grow Reach

People appreciate consistency. With so many social media platforms there’s an infinite stream of voices talking about every subject under the sun. It’s the voices of experts that consistently provide valuable content that cut through the noise.

Businesses that see massive growth in social media know how to utilize these voices as brand ambassadors. Hiring ambassadors with large following who speak directly to a business’s target audience can be a huge win. For example, poker giant 888Poker teamed up with Texas Hold’em champion Annie Duke to help bring more people into the sport. Duke speaks to over eighty five thousand Twitter followers daily about poker tips, decision making and women in sport. 888 and Duke are able to reach young women with the message that they can play poker and win at the highest level, just like Duke.

Marketing tips are most effective when they’re used behind a consistent, well-established brand. Even if it is a brand that hasn’t gained a lot of followers yet, leveraging ambassadors who do is a very effective strategy.

Should You Cancel Old Credit Cards? Know the Pros and Cons

Deciding whether to keep an old credit card or get rid of it is not a simple choice to make, but with the right knowledge, it should be easier to come to a decision. Find the pros and cons of cancelling an old credit card below:

Pros of cancelling old credit cards

  • You’ll rid yourself of a possible liability

Whatever the reason for closing an old credit card, one less credit card could mean one less opening for incidences of fraud or theft. Because old credit cards are often forgotten and are generally more difficult to maintain and manage, they could be vulnerable to criminals.

  • You’ll have less temptation to fight

If you are one of those who feel richer than you really are because you have extra credit, then it might be best to cancel some of your credit cards. The same applies to people who tend to spend more than they should, so in order to prevent or reduce temptation, it is a good idea to close any extra lines of credit.

  • You can cut back on paying annual fees

Your old credit card accounts may have annual fees and you really shouldn’t be paying annual fees on a credit card you don’t use. Whether it is because you were not paying close enough attention or because you applied for the card when your credit was poor, you will save a good deal of money by getting rid of the card and if you must, replace it with a personal credit card with a better deal. Once you have good credit, the competitive financial landscape will sort out the rest.

Cons of cancelling old credit cards

  • Cancelling could hurt your credit score

If you have a negative payment history, closing an old credit card won’t work magic for you because the payment history of a card continues to affect your credit even after the account has been closed. While the effect the closed account has on your credit score will lessen over time, it is certainly not a solution for improving your credit. Other factors to consider include the utilisation rate and whether the card you intend to cancel is your only credit card.

  • You could lose out on existing customer deals

While they are often not as juicy as new customer deals, some lenders may offer current cardholders a fantastic deal every now and then. If your lender is one of the considerate ones, you might be losing out on opportunities to enjoy great deals on your credit card if you decide to cancel. While the offers may not be better than those for new customers, at least you won’t have to go through a credit check.

Before taking the leap and cancelling an old card, be sure to evaluate your position carefully so you don’t end up with regrets. Learn how keeping or cancelling the card will affect you in the long and short run.