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4 Key Ways for Attorneys to Have a Positive Online Reputation

We all know that we can’t make everybody happy, and that’s fine. What isn’t fine, however, is when someone who we didn’t make happy decides to go online and tell the world about that. When that happens, your entire reputation could get destroyed because, with the popularity of social media, information can go viral and literally spread around the globe in a matter of minutes. Luckily, online reputation management techniques exist.

 

Law firms should be particularly concerned about their online reputation, because they always make people unhappy. If they lose the case, their client will tell the world that they weren’t able to get the help they needed. If they win the case, the opposing side will blame the law firm for that. Hence, they must be fully committed to taking proactive steps to protect their reputation. Below are four key ways in which they can achieve that.

1. Owning Their Own Domain

Firstly, the law firm should purchase the domain that has their name in it, thereby taking control over their online presence. This also means that people who search for a business by typing its name in the URL box will instantly be directed to the appropriate website. Registering a domain must be a first priority, not in the least because very few remain available.

2. Developing a Good Looking Website

Next, people expect websites to look professional and to be intuitive and user friendly. They should be able to quickly and easily find all the information they need, not in the least because it means they don’t have to search for it elsewhere. The site should also regularly be updated and it should be seen as a direct reflection of the law firm.

3. Setting up Google Alerts

It is vital that the law firm knows what is being said about them. By setting up Google Alerts for their name, they will instantly receive an email whenever someone says something about them, be that positive or negative. Should something negative be said, damage limitation actions can be taken straight away.

4. Publishing a Blog

Last but not least, law firms should regularly publish relevant blogs. These should be informative and show potential clients that they are true experts in their field. The blog should be written in a way that the intended audience can understand it. This means that the legal jargon will have to be left at home most of the time. Comments should also be switched on, so that people do not have the need to go elsewhere should they have complaints.

An online reputation is one of a law firm’s most valuable assets. If they do not have a good name for themselves online, they are unlikely to ever attract new clients. This means that they must focus on what is being said about them online and that they immediately address any negative things. The best way to do this is by hiring a professional reputation management agency.

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Does Your Office Need a Fresh Look?

In running a small business, you have more than enough to keep you busy on a daily basis. For some owners, they do not even have enough time in a normal day to do all that is a need.

It is important that you look to see how your operation is running besides the financial end of things.

As part of assessing, have you stopped to see how your office conditions may play a role in productivity? Are they impacting your employees in a positive or negative manner? Do your workers ever complain about how the office stunts them from getting their work done at times? Last, are there any health issues with your office that could be hurting your employees?

Yes, it seems like a lot to think about, but do you have any other choice?

When you hire and manage others, their well-being should always be one of your top concerns.

With that in mind, does your office need a fresh look and feel to it?

Hiring the Right Contractors for the Job

If the time has in fact come to give your office space a fresh look, where do you begin?

With the potential for so many different projects to tackle, here are a few of the more common ones:

· Painting

· Flooring

· Lighting

· Adding office space

· Outdoor landscaping

In the event painting is the project you first want to tackle, where do you go to find the best painters around town?

When considering hiring commercial painters, be sure to ask them for the following:

· Licensing and references

· Some previous customers you can reach out to

· Images of some of the work they’ve done up to now

You may end up amazed at how a few fresh coats of paints and the right color selection can enhance your workplace. As a result, many or even all your workers might very well enjoy coming to work more often.

Although you may toy with the idea of doing a mass renovation all at once, consider the disruption factor to your business.

If you have another space you can rent for the time, then a major renovation at one time could be in the works. You will also have to think about the financial impact doing a bunch of renovations would have.

Moving Forward with a New Look

As you improve the look and feel of your office, note that it isn’t only your current employees to keep in mind.

If you grow your brand over time, prove to prospective employees that you have a welcoming office. As such, those you may end up interviewing for jobs will come into a new and friendlier office setting.

Last, look at any painting and other office renovations you do as an investment in your business.

Even if you decide to sell the office space down the road, the renovations now will help you when that day arrives.

That said does your office need a fresh look?

Why SEO Works So Well For Businesses

SEO or search engine optimization to give it its full title, is an online tool which is used to grow the presence of a company online, to drive more sales through the door, to increase brand growth and as a highly performing marketing tool. Many will say that SEO is not as relevant as it once was and whilst this may be the case, it can still be highly effective for your business.

If you are not sure what SEO is or how it can help you, here is a quick guide.

What is SEO?

Search engine optimization is a way of manipulating search engines so that your company appears on one of the first pages of the results when a client places a particular selection of keywords into their search. For example, if you have a construction business in Minnesota, and someone was to type in to Google ‘ roof repair and replacement contractor in Forest Lake, Minnesota’ the ideal scenario is that they find your company on the top pages. The reason for this is that nobody looks beyond page 2 or 3 of the search results and if you don’t feature there, you will be overlooked. SEO helps you get to the top pages for the keywords that best fit your business.

Attracting Sales

This method can help you to attract more sales through organic searches and it could set in motion a chain of events that lead to many more new customers. All it takes is one new customer who receives a great experience from your business, to tell someone they know about you, who in turn will do the same and before you know it you will have a host of new clients. SEO helps to make your company more visible and ultimately can drive more sales to you business through the practice itself and the word of mouth that it brings with it.

Beating Competition

If you have competition then you can clean the floor with them using SEO, especially if they are not pushing hard on this side of things. Appearing far above your competitor on search engine results can not only boost your sales, but also take sales away from them. Even if your competition does have a strong SEO strategy, you can remove the advantage that they have over you if you invest in one yourself.

Growing The Brand

If you are looking to create a strong and trusted brand around your business then you can do so using SEO as it not only shows off your business to more potential customers, it also plants a seed in their head as to who you are and what you do. Brand growth is always about doing the subtle things right and using a search engine optimization strategy can do exactly that for your business.

Don’t get left behind, invest in SEO marketing today and start growing your business, and your brand.