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5 Reasons your business should have a strong presence on social media.


Choosing to have your business on social media is not an option, it is a major requirement for brands. In the last decade, social media marketing has grown exceptionally fast. New social media applications like Snapchat and Facebook’s live feature have added a new marketing paradigm for brands to use, to share their products and services to their customers.

The rise in social media marketing is expected to impact double budgets for business when it comes to marketing campaigns. This is a mandatory step because customers are following their brands on social media, and we expect more customers to follow brands in the years to come.

Even though the uprise in social media usage has increased, it has not been enough to convince the remaining businesses about the advantages of making their presence known on social media. For that matter, we are going to look at five reasons why you need to place your business on social media.

Company projector

In any industry, a good rapport with your customers helps attract more customers. When it comes to social media marketing, businesses are effortlessly connected to their customers who will easily track the company’s progress, access updates of new products and company policies in real time. This is a great advantage that can only be found on social media.

Visibility on the search engine

If you are running a business, and you have a website like autotitleloan-fortworth.com, as a business, you desire to increase your user traffic; it is possible if only your business is accessible on the internet. Profiles on social media help to make your business appear on the first search page alongside your website page; this will increase your profits after getting leads on the social sites. Millenials spend most of their time on social media platform, and as years go by, more of them will be on social media. If you have more presence on social media, you will increase your revenue channels with the wide audience who will be ready to test your products and services.

A real marketing channel

Social media networking is the most beneficial platform to drive sales. All channels of social media are engineered in a way to promote marketing to the target audience easily. For instance, Twitter’s Marketing campaign and Facebook’s Sponsored Posts are some of the popular marketing channels to promote your services and products.

Connecting with customers

Social media platforms present an opportunity for companies to create a bond with their customers. It is important for a company to engage with your customers on a frequent basis. The best part about social media platforms is that they provide you with analytical tools to help you come up with better products and services for your customers, after collecting their feedback.

Competitive advantage

You might be wrong if you think your competitors are not on social media. You might find yourself wallowing at the bottom of the pyramid when your competitors are spending money on building a large customer base through their online social media presence. Take a good look at what your competitors are doing, and don’t be left out on the cold.

Conclusion

It is important to select the right social media channels for your business; ensure that you have a good social media strategy so that you have a plan on how you will engage your customers with the right information. Ensure that you have a good team that can deliver leads from advertisings done on social media.

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Could You Be the Next Crime Victim?

Being a victim of crime is something no one wants to be a part of.

That said are you doing everything within your power to lower the chances of being the next victim? If you are not, you could be setting yourself up for trouble.

With that in mind, what steps can you take to steer clear of being a crime victim?

Don’t Think It Can’t Happen to You

In your quest to steer clear of ending up a victim, your first step should be to understand that it can happen to anyone.

That said you want to avoid having the notion that you are immune to it. Even when you think you’ve taken all the right steps to avoid crime, it can still surprise you.

Among some of the crimes and how you can avoid them:

1. Identity theft – One of the more troublesome crimes, identity theft can strike at any time. With that being the case, you want to have an identity protection plan backing you up. Whether you look into LifeLock identity protection service or another brand, protect yourself. Such coverage will alert you to any red flags as you look to protect your finances. The most notable is someone without authority has tried to access your finances. Remember, one successful identity theft caper can have dire consequences for your finances.

2. Property theft – No matter the items involved, property theft is another crime you want to be aware of. With that in mind, you should make sure all your property has protection at all times. An example of this would be your vehicle. Are you someone who leaves their vehicle unlocked all or most of the times? If so, you are asking for trouble. Even if you lock your car or truck on a regular basis, do not leave valuables in it. Items like laptops, phones and significant money should never be in your vehicle. If you need to leave something of value in your vehicle for only a brief period of time, lock it in the trunk. At least this way it is out of the public view should someone come upon your vehicle.

3. Home invasion – Another crime to stay on top of would be a homeinvasion. In such a scenario, a criminal would break into your home whether you are there or not at the time. If you are, things could be even worse. To best protect your home, having a security system in place is a good start. If you do not have one now, go online and see which companies offer the best systems. You can check with friends to see which home security systems they recommend. Even with a security system in place, use some commonsense too. This means not leaving doors unlocked to start with. If you are going to be away for any extended period of time, be sure to have your mail/newspapers picked up. Also make sure your grass is trimmed and any snow is shoveled. Never give off signs that your home is sitting there without you around.

In your efforts to avoid being a crime victim, will you come out on top?

 

 

 

Office Rules To Boost Productivity

If you run an office then you will know only too well how the pace and quality of work seems to ebb and flow from day to day. Naturally you want the team to be firing on all cylinders as often as possible, so it is up to you to ensure that you have created an environment in which your staff can do just that. There are a great many office desk hacks which you can find online at places like https://www.businessbacker.com/ that will talk about how to get the best out of your staff.  We are going to look a little wider than that today and focus on rules which you should implement in the office, to ensure maximum productivity at all times.

Smart Planning

The first place to start is to look at the layout of the office, and think about whether or not it makes practical sense. For example if the printer is a heavily used item, but it is situated a 2 minute walk from most desks, think about how many minutes of work time you will be losing each day. Consider how the operation works in your office, and then move furniture and equipment around accordingly.

Cleaning Rule

It has been scientifically proven that physical clutter on desks and floors, leads to people being far less focussed and with low levels of concentration and organization. With this in mind there should certainly be a no clutter rule in the office, which everyone must follow.

Breaks

Aside from the usual breaks such as lunchtime and any short breaks in the afternoon, you should look to randomly give your staff 5 minutes here and there each day. It can be really easy for staff to get bogged down in their work, chained to the office desk all day, and they need respite. Pick random times when things are quite quiet, and call a 5 minute break where the staff must go out for fresh air. This may sound counter-productive but the renewed energy that your staff will have from a short, impromptu break, will reinvigorate them and help them to work better.

Exercise

More and more news is coming out that details the huge number of physical problems that office workers have, as a result of their job. To counter this, and to help increase their productivity and reduce sick days, you should encourage exercise in the work place. This doesn’t need to be something large, there are simple yoga techniques which can be done right from the office chair.

Penalties

Once you have put these rules in place, it is important that you have a penalty system for those who don’t follow them. This will be something aside from the disciplinary process, and it will have a bit more of a fun element to it. For example if someone receives 3 strikes for having clutter at their desk, they will be given some chores to do, or they will have to buy a cake for the office or perhaps even pick up someone else’s work. This penalty system will bring people together, and make your staff more focussed on the rules, and ultimately more productive.