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5 Reasons your business should have a strong presence on social media.


Choosing to have your business on social media is not an option, it is a major requirement for brands. In the last decade, social media marketing has grown exceptionally fast. New social media applications like Snapchat and Facebook’s live feature have added a new marketing paradigm for brands to use, to share their products and services to their customers.

The rise in social media marketing is expected to impact double budgets for business when it comes to marketing campaigns. This is a mandatory step because customers are following their brands on social media, and we expect more customers to follow brands in the years to come.

Even though the uprise in social media usage has increased, it has not been enough to convince the remaining businesses about the advantages of making their presence known on social media. For that matter, we are going to look at five reasons why you need to place your business on social media.

Company projector

In any industry, a good rapport with your customers helps attract more customers. When it comes to social media marketing, businesses are effortlessly connected to their customers who will easily track the company’s progress, access updates of new products and company policies in real time. This is a great advantage that can only be found on social media.

Visibility on the search engine

If you are running a business, and you have a website like autotitleloan-fortworth.com, as a business, you desire to increase your user traffic; it is possible if only your business is accessible on the internet. Profiles on social media help to make your business appear on the first search page alongside your website page; this will increase your profits after getting leads on the social sites. Millenials spend most of their time on social media platform, and as years go by, more of them will be on social media. If you have more presence on social media, you will increase your revenue channels with the wide audience who will be ready to test your products and services.

A real marketing channel

Social media networking is the most beneficial platform to drive sales. All channels of social media are engineered in a way to promote marketing to the target audience easily. For instance, Twitter’s Marketing campaign and Facebook’s Sponsored Posts are some of the popular marketing channels to promote your services and products.

Connecting with customers

Social media platforms present an opportunity for companies to create a bond with their customers. It is important for a company to engage with your customers on a frequent basis. The best part about social media platforms is that they provide you with analytical tools to help you come up with better products and services for your customers, after collecting their feedback.

Competitive advantage

You might be wrong if you think your competitors are not on social media. You might find yourself wallowing at the bottom of the pyramid when your competitors are spending money on building a large customer base through their online social media presence. Take a good look at what your competitors are doing, and don’t be left out on the cold.

Conclusion

It is important to select the right social media channels for your business; ensure that you have a good social media strategy so that you have a plan on how you will engage your customers with the right information. Ensure that you have a good team that can deliver leads from advertisings done on social media.

How to Use Poker as a Mindfulness Practice

Most common mindfulness practices are fundamentally simple. Things like deep breathing, counted breaths, and short breaks and walks can help to calm us, clear our minds, and generate simultaneous states of relaxation and awareness. As much purpose as these small, simple practices have though, there are also some more involved activities that can assist with the development of greater mindfulness. And it may surprise some to learn that the game of poker is among them.

Gaming and Meditation

It is first important to understand that a link has been established between gaming and meditation in general. For a long time there were a lot of misconceptions about gaming as an active, almost violent practice meant solely for young people. But perceptions have changed over time. We now understand that people in all age groups play games of all kinds, and we further accept that a lot of these games have meditative qualities. Gamer testaments and a few scientific studies alike have indicated that the right game can have a soothing effect on one’s mental state.

This is the case with poker as well. A passion for many around the world, it’s a unique game that doesn’t necessarily fall under the umbrella of traditional “gaming” as we tend to think of the term. It is nonetheless similar with regard to mindfulness, however. Approached with intention, it can be a calming, almost meditative hobby for players.

Mental and Emotional Calm

When considering the game of poker specifically, one tends to think first of strategy, luck, and mathematics. In some sense, these are the building blocks of any given game of poker, and it will of course be important for any aspiring player to learn how they all factor in. However, what really helps successful players to win at poker is a sound mindset. The manifestation of a sound overall poker game requires that players learn to accept defeat and to avoid getting too high from a win. It demands reasonable approaches to betting and competition, clear-eyed social interaction, and the ability to operate without ego.

Add those factors up, and what success in poker really demands is mental and emotional calm. Players need skill and strategy to be sure, but above all else they need to be able to clear their minds of various pressures and shut out hasty impulses. This in and of itself is nearly a form of meditation, and certainly serves as a sort of training for mindfulness practice.

Focused Meditation

Beyond helping players to establish a general sense of mental and emotional calm, poker also leads to an ability to focus that, in its own way, is meditative. Generally, a focused meditation is described as the practice of focusing on something intently as a way of staying in the present moment and slowing down inner dialogue. It more or less means zeroing in on one subject to the exclusion of all else for the purpose of clearing one’s head — which is pretty much exactly what one has to do in poker! Even the slightest distraction can be a problem, and while the game demands a lot of attention it still makes for such narrow focus that one can clear one’s mind in a useful and soothing way.

Even given all of these benefits, poker does not comprise an entire mindfulness or meditation routine. For those interested in working on these aspects of personal wellness though, it’s always good to have one more option! Some will find this simple, popular card game to be legitimately beneficial.

If you enjoyed this article, you might also like our piece on how to boost your energy, especially useful as we enter a new year and search for fresh motivations!

Earfree Nitebuds: For Better Sleep

Earfree Nitebuds, the two-in-one speaker and pillow that plays calming music, improving the quality of your sleep, is launching on Indiegogo.

The idea for the Nitebuds sleep pillow came from people who used to sleep with earphones in. Many of us who have trouble sleeping at night use earphones to listen to calming sleep music, but sleeping with earphones in is just too uncomfortable. Using earphones while you sleep can cause pain and inflammation in the ear; plus, earphones tend to fall out in the middle of the night. But the adverse effects of earphones on ear health is undoubtedly the most critical of these issues.

Nitebuds puts music IN the pillow to solve the problems caused by conventional earbuds. All you have to do is lay your head down on the pillow to be serenated with lovely music. There’s no earbuds involved – so you can roll around in bed all you like without having to worry about damage to your ears or earbuds falling out.

Nitebuds are simple to use. Just place the speakers in the special sleep-aid pillow, then use Bluetooth to pair your smartphone and begin your music therapy. Once your music is playing, Nitebuds’ crater-shaped design enhances the acoustics, making you feel like you’re listening in on a concert hall performance. This design also prevents the sound from leaking out, giving you the same quality of sound at a 30% lower volume, so as not to bother whoever’s sleeping next to you.

The Nitebuds app also provides free ASMR music and ambience, soothing the brain and easing any anxiety. This white noise works has great benefits on mental health and attentiveness, making the sleep music from the Nitebuds app particularly effective at inducing a natural sleep.

Nitebuds uses 3D mesh material for full, fluffy comfort. The mesh also helps the music play through the pillow without getting muffled, plus high-quality microfiber cotton is also used to give the perfect amount of depth and coziness. The microfiber cotton is also a renewable, biodegradable material, which means Nitebuds is eco-friendly, too.

Even though Nitebuds is electronic, the speaker and pillow are fully separable, meaning the pillow can be washed without issue. If you want, you can even use the pillow by itself without the speakers, or even place other items inside the pillow to help you sleep.

For instance, if you find yourself sweating a lot in those hot summer nights, you can place ice-packs in the pillow to help cool off. Or, when you’re stressed out and in the mood for aromatherapy, the CYPRESS insert can be used for some phytoncide healing.

Also, if you have a preference for a specific pillow height, just use the COTTON insert to adjust the pillow’s height to your preference.

You can back Earfree Nitebuds – the high-tech pillow that serenades you to sleep – by finding their campaign on Indiegogo.