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5 Reasons your business should have a strong presence on social media.


Choosing to have your business on social media is not an option, it is a major requirement for brands. In the last decade, social media marketing has grown exceptionally fast. New social media applications like Snapchat and Facebook’s live feature have added a new marketing paradigm for brands to use, to share their products and services to their customers.

The rise in social media marketing is expected to impact double budgets for business when it comes to marketing campaigns. This is a mandatory step because customers are following their brands on social media, and we expect more customers to follow brands in the years to come.

Even though the uprise in social media usage has increased, it has not been enough to convince the remaining businesses about the advantages of making their presence known on social media. For that matter, we are going to look at five reasons why you need to place your business on social media.

Company projector

In any industry, a good rapport with your customers helps attract more customers. When it comes to social media marketing, businesses are effortlessly connected to their customers who will easily track the company’s progress, access updates of new products and company policies in real time. This is a great advantage that can only be found on social media.

Visibility on the search engine

If you are running a business, and you have a website like autotitleloan-fortworth.com, as a business, you desire to increase your user traffic; it is possible if only your business is accessible on the internet. Profiles on social media help to make your business appear on the first search page alongside your website page; this will increase your profits after getting leads on the social sites. Millenials spend most of their time on social media platform, and as years go by, more of them will be on social media. If you have more presence on social media, you will increase your revenue channels with the wide audience who will be ready to test your products and services.

A real marketing channel

Social media networking is the most beneficial platform to drive sales. All channels of social media are engineered in a way to promote marketing to the target audience easily. For instance, Twitter’s Marketing campaign and Facebook’s Sponsored Posts are some of the popular marketing channels to promote your services and products.

Connecting with customers

Social media platforms present an opportunity for companies to create a bond with their customers. It is important for a company to engage with your customers on a frequent basis. The best part about social media platforms is that they provide you with analytical tools to help you come up with better products and services for your customers, after collecting their feedback.

Competitive advantage

You might be wrong if you think your competitors are not on social media. You might find yourself wallowing at the bottom of the pyramid when your competitors are spending money on building a large customer base through their online social media presence. Take a good look at what your competitors are doing, and don’t be left out on the cold.

Conclusion

It is important to select the right social media channels for your business; ensure that you have a good social media strategy so that you have a plan on how you will engage your customers with the right information. Ensure that you have a good team that can deliver leads from advertisings done on social media.

The laws of meetings: How to maximise your business efficiency

It doesn’t matter whether you’re in a large or small company; views on meetings are largely universal. They’re often overused, inefficient, and generally a waste of time.

Of course, there are plenty of exceptions, but in a nutshell, meeting dynamics across the world can be reformed.

Taking this into account, when it comes to your own company’s meetings, how should you approach matters? Should you go with the flow and “become one of them”, or should you challenge the norm and take matters into your own hands? Suffice to say, today’s post is on how to achieve the latter.

Tread carefully with recurrent meetings

The software companies gave themselves a huge pat on the back when they allowed recurrent meetings to be scheduled at the quick of a button. In truth, this is a worthwhile feature for many meetings – but not all.

After all, while you might build a case for a weekly performance meeting, many other recurrent ones aren’t perhaps needed.

Now, before you suggest that you can simply “play it by ear” and decide when you get to the meeting, this is one of the easiest mistakes to make. After all, by the time everyone has arrived and discussed the matter at hand, regardless of how briefly, valuable time has been eaten away.

The moral of the story? Carefully decide whether your recurrent meetings really need to be recurrent.

Get the agenda out there – and make it actionable

There’s nothing worse than being called into a meeting only to find that there is no structure or agenda. In these cases, it often leads to a free-for-all where people can talk about anything and everything, regardless of how important it actually is.

Of course, there will always be exceptions to the rule, but in general, an agenda is key. Not only does it give the meeting some much-needed structure, but it also allows you to assign actions to specific people. This, in turn, makes the meeting far more actionable and less of a time waster.

Stop people from going off on tangents

There’s always one person in every meeting that just can’t help themselves. They see the meeting as an opportunity to show off their knowledge, regardless of how relevant it is to the discussion.

While it’s important to allow some level of creativity, you also need to rein people in when they start to go off on tangents. After all, if everyone in the meeting starts to do this, it quickly descends into a free-for-all where nothing gets done.

Could a remote meeting do the trick?

It would be fair to say that we’re now well and truly in the age of remote meetings. Most of us are used to them now and like them due to how much time they can save us.

However, they don’t always work. This is particularly true if you want to impress new clients or perhaps need a whiteboarding session. In these instances, nothing quite beats the dynamics of a face-to-face affair. If you decide to go down this route, the obvious caveat is the knock-on effects. Whether booking that dreaded meeting room or ensuring your insurance obligations are up to scratch ahead of receiving external visitors, make sure you’re prepared for in-person meetings.

Keep it short and sweet

There’s no need to drag out meetings unnecessarily. If you can achieve everything you need to in 30 minutes, there’s no need to make it an hour-long affair.

How to Use Poker as a Mindfulness Practice

Most common mindfulness practices are fundamentally simple. Things like deep breathing, counted breaths, and short breaks and walks can help to calm us, clear our minds, and generate simultaneous states of relaxation and awareness. As much purpose as these small, simple practices have though, there are also some more involved activities that can assist with the development of greater mindfulness. And it may surprise some to learn that the game of poker is among them.

Gaming and Meditation

It is first important to understand that a link has been established between gaming and meditation in general. For a long time there were a lot of misconceptions about gaming as an active, almost violent practice meant solely for young people. But perceptions have changed over time. We now understand that people in all age groups play games of all kinds, and we further accept that a lot of these games have meditative qualities. Gamer testaments and a few scientific studies alike have indicated that the right game can have a soothing effect on one’s mental state.

This is the case with poker as well. A passion for many around the world, it’s a unique game that doesn’t necessarily fall under the umbrella of traditional “gaming” as we tend to think of the term. It is nonetheless similar with regard to mindfulness, however. Approached with intention, it can be a calming, almost meditative hobby for players.

Mental and Emotional Calm

When considering the game of poker specifically, one tends to think first of strategy, luck, and mathematics. In some sense, these are the building blocks of any given game of poker, and it will of course be important for any aspiring player to learn how they all factor in. However, what really helps successful players to win at poker is a sound mindset. The manifestation of a sound overall poker game requires that players learn to accept defeat and to avoid getting too high from a win. It demands reasonable approaches to betting and competition, clear-eyed social interaction, and the ability to operate without ego.

Add those factors up, and what success in poker really demands is mental and emotional calm. Players need skill and strategy to be sure, but above all else they need to be able to clear their minds of various pressures and shut out hasty impulses. This in and of itself is nearly a form of meditation, and certainly serves as a sort of training for mindfulness practice.

Focused Meditation

Beyond helping players to establish a general sense of mental and emotional calm, poker also leads to an ability to focus that, in its own way, is meditative. Generally, a focused meditation is described as the practice of focusing on something intently as a way of staying in the present moment and slowing down inner dialogue. It more or less means zeroing in on one subject to the exclusion of all else for the purpose of clearing one’s head — which is pretty much exactly what one has to do in poker! Even the slightest distraction can be a problem, and while the game demands a lot of attention it still makes for such narrow focus that one can clear one’s mind in a useful and soothing way.

Even given all of these benefits, poker does not comprise an entire mindfulness or meditation routine. For those interested in working on these aspects of personal wellness though, it’s always good to have one more option! Some will find this simple, popular card game to be legitimately beneficial.

If you enjoyed this article, you might also like our piece on how to boost your energy, especially useful as we enter a new year and search for fresh motivations!