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Considerations to Make Before Hiring a Forklift Truck

A lot of companies in the construction and warehousing industry require forklifts as part of their daily operations. However, sometimes, a time-sensitive project comes up, which means they have to boost their capacity. Rather than purchasing more equipment, they opt for forklift leasing instead. Doing so means that they have the equipment they need, when they need it, and they can meet their deadlines. In so doing, they also save money, as they don’t have to buy equipment they don’t use all the time.

Different Types of Forklift Leases

Most commonly, businesses take out a full maintenance lease. This is a long-term type of lease, but structured around a company’s individual requirements. Hence, should they only need it for a short period of time, that can be arranged as well. There are a number of key advantages to taking out a full maintenance lease, including:

  • That the forklift is available when it is actually needed.
  • That it includes forklift service and insurance, which means further costs are saved.
  • That the unit will always be up and running because it will either be fixed or replaced immediately should something go wrong.

When a forklift that is leased is serviced, only parts approved by the manufacturer will be used, as will any consumables, including lubricants. It is very important that approved consumables are used, because this will significantly lengthen the time between two necessary services. Hence, businesses will be able to use their forklift for longer periods of time, increasing productivity and making more operating hours available so that a project can be completed.

How to Lease a Forklift

Should a business need a forklift and they decide that hiring or leasing one is the most appropriate measure, they do have to make a few considerations. Because they will have to enter into a contract, working out the best value for money is very important. Some key things to think about include:

  1. That the forklift is a recognized make that has a global presence and is respected as being a high quality brand. Japanese makes and models are some of the most popular in the world, and for good reason, mainly because they have been proven to be able to perform properly even under the harshest conditions.
  2. That the forklifts come with a full service history, which will guarantee that they are able to operate for long periods of time and won’t have to be returned for service just a few days after using them. A good leasing company will be able to provide written documentation about this.
  3. That the leasing company is respected and has a reputation of offering a high quality service. They should be more than happy to provide you with references to attest to this.

With these three tips, you should be able to lease the right forklift truck for your needs and make sure any time-sensitive project is completed not just on time, but within budget as well. What more could you wish for?

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Branding Tips from Million-Dollar Online Casinos

Branding is a field that evolves constantly. As online business activity has grown, branding and marketing has become more complex than ever before.

With new channels, strategies, and platforms developing constantly, organizations from all industries work to get the most out of their marketing efforts.

There may be no more competitive market than online casinos. When looking for marketing tips, most people look to the biggest success stories they can find. Million-dollar online businesses know what works when it comes to making a sale. Though modeling your marketing strategy off that of the pros may take some time, it can provide great results in the long-run.

Optimizing Content for the Viewer

Every person has their own tastes and preferences, a fact that has kept marketing professionals busy since the days of black-and-white TV advertisements. The digital age has made it easier to see what people enjoy, and to set up your content accordingly.

Big money companies don’t get that way by wasting resources. When they publish a piece of marketing material, be it a promotional advertisement, a product description, or a white paper, they know what their audience likes.

The top online casino brands create amazing content around tournaments they are sponsoring, sponsored poker player stories and much more. This content then gets distributed across their digital assets to bring more people into their ecosystem.

People respond better when marketing material tells them what they want to know and helps them solve a problem they’re having. Once you’ve got the content they want, the next step is to help them find it.

Using Social Media to Distribute Content

If a person is looking for something from an online business, it usually means they’d prefer this option to a brick-and-mortar store. A physical retailer may rely on commercials, billboards, and other traditional forms of promotion. However, online businesses usually get discovered through social media.

Major companies aim to be the customer’s go-to resource, making the advertising landscape a competitive atmosphere. Customers want a company that has a reputation for being the top choice, not a secondary option.

Building a community of engaged fans is the highest priority of many online casino brands. While having a large following is nice, a community that is actively engaged and interested in the content you are publishing drives traffic and new business consistently for these brands. This strategy can be deployed to any business if you focus on sharing content that your community truly wants.

Use Trusted Ambassadors to Grow Reach

People appreciate consistency. With so many social media platforms there’s an infinite stream of voices talking about every subject under the sun. It’s the voices of experts that consistently provide valuable content that cut through the noise.

Businesses that see massive growth in social media know how to utilize these voices as brand ambassadors. Hiring ambassadors with large following who speak directly to a business’s target audience can be a huge win. For example, poker giant 888Poker teamed up with Texas Hold’em champion Annie Duke to help bring more people into the sport. Duke speaks to over eighty five thousand Twitter followers daily about poker tips, decision making and women in sport. 888 and Duke are able to reach young women with the message that they can play poker and win at the highest level, just like Duke.

Marketing tips are most effective when they’re used behind a consistent, well-established brand. Even if it is a brand that hasn’t gained a lot of followers yet, leveraging ambassadors who do is a very effective strategy.

Should You Cancel Old Credit Cards? Know the Pros and Cons

Deciding whether to keep an old credit card or get rid of it is not a simple choice to make, but with the right knowledge, it should be easier to come to a decision. Find the pros and cons of cancelling an old credit card below:

Pros of cancelling old credit cards

  • You’ll rid yourself of a possible liability

Whatever the reason for closing an old credit card, one less credit card could mean one less opening for incidences of fraud or theft. Because old credit cards are often forgotten and are generally more difficult to maintain and manage, they could be vulnerable to criminals.

  • You’ll have less temptation to fight

If you are one of those who feel richer than you really are because you have extra credit, then it might be best to cancel some of your credit cards. The same applies to people who tend to spend more than they should, so in order to prevent or reduce temptation, it is a good idea to close any extra lines of credit.

  • You can cut back on paying annual fees

Your old credit card accounts may have annual fees and you really shouldn’t be paying annual fees on a credit card you don’t use. Whether it is because you were not paying close enough attention or because you applied for the card when your credit was poor, you will save a good deal of money by getting rid of the card and if you must, replace it with a personal credit card with a better deal. Once you have good credit, the competitive financial landscape will sort out the rest.

Cons of cancelling old credit cards

  • Cancelling could hurt your credit score

If you have a negative payment history, closing an old credit card won’t work magic for you because the payment history of a card continues to affect your credit even after the account has been closed. While the effect the closed account has on your credit score will lessen over time, it is certainly not a solution for improving your credit. Other factors to consider include the utilisation rate and whether the card you intend to cancel is your only credit card.

  • You could lose out on existing customer deals

While they are often not as juicy as new customer deals, some lenders may offer current cardholders a fantastic deal every now and then. If your lender is one of the considerate ones, you might be losing out on opportunities to enjoy great deals on your credit card if you decide to cancel. While the offers may not be better than those for new customers, at least you won’t have to go through a credit check.

Before taking the leap and cancelling an old card, be sure to evaluate your position carefully so you don’t end up with regrets. Learn how keeping or cancelling the card will affect you in the long and short run.