Helping You Define Your Lifestyle

Do You Have a Date with Online Dating?

For countless singles, the idea of turning to the world of online dating even a decade or so ago was almost taboo.

Often, singles would go to bars, rely on friends to set them up, even place an ad in a newspaper or magazine.

Flash-forward years later and online dating has gained in popularity. What may have once been desperation has turned into a model of success for Match.com, eHarmony etc.

With that in mind, are you toying with the idea of tossing your hat into the world of online dating?

What You Need to Know

In the event you are considering opting for online dating, where do you start?

Although putting up your own profile is a first step, make sure you never overlook your own well-being.

There are occasions where using a background check for online dating makes sense.

As an example, what if the person you recently began talking to or even dating has a criminal past? While he or she may very well hope you never discover it, is it something you have a right to know?

Depending on the severity of any crimes, the answer is of course yes.

Differentiating between shoplifting and a sexual assault is quite important. By doing that background check, you are likely to discover info that could end up protecting you.

Protect Your Privacy

Even if you believe that you have met “the one” via online dating, don’t put all your cards on the table.

This is especially important as it relates to divulging your personal information.

Although early talks with prospects are discussing personal lives, don’t say too much. Among things you should keep to yourself until you feel comfortable (if so) around someone:

  • Where you live
  • Where you work
  • Any information about your children
  • Any information about your banking and other financial details
  • Your regular schedule i.e. when and where you go to the gym etc.

By protecting personal info until comfortable with someone, you watch out for yourself.

Be Honest About Your Expectations

If you do go through with a date or two, be realistic with the other individual.

It is only fair to them that you do not lead them on in any shape or manner. Stop for a moment and think, would like for someone to lead you on? Given the answer is likely no; the same is something to expect of you.

Do your best to be upfront. This is true if it means you will end up disappointing someone by saying you don’t think there is a true connection.

Given talking to someone online or by phone and meeting them is like a job interview, make sure you listen to them.

In the end, online dating may very well turn out to be one of the best decisions you ever made. That said also make sure it is the safest one possible.

Meeting the right person is the wish for countless singles.

Will your next online date be that one

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Branding Tips from Million-Dollar Online Casinos

Branding is a field that evolves constantly. As online business activity has grown, branding and marketing has become more complex than ever before.

With new channels, strategies, and platforms developing constantly, organizations from all industries work to get the most out of their marketing efforts.

There may be no more competitive market than online casinos. When looking for marketing tips, most people look to the biggest success stories they can find. Million-dollar online businesses know what works when it comes to making a sale. Though modeling your marketing strategy off that of the pros may take some time, it can provide great results in the long-run.

Optimizing Content for the Viewer

Every person has their own tastes and preferences, a fact that has kept marketing professionals busy since the days of black-and-white TV advertisements. The digital age has made it easier to see what people enjoy, and to set up your content accordingly.

Big money companies don’t get that way by wasting resources. When they publish a piece of marketing material, be it a promotional advertisement, a product description, or a white paper, they know what their audience likes.

The top online casino brands create amazing content around tournaments they are sponsoring, sponsored poker player stories and much more. This content then gets distributed across their digital assets to bring more people into their ecosystem.

People respond better when marketing material tells them what they want to know and helps them solve a problem they’re having. Once you’ve got the content they want, the next step is to help them find it.

Using Social Media to Distribute Content

If a person is looking for something from an online business, it usually means they’d prefer this option to a brick-and-mortar store. A physical retailer may rely on commercials, billboards, and other traditional forms of promotion. However, online businesses usually get discovered through social media.

Major companies aim to be the customer’s go-to resource, making the advertising landscape a competitive atmosphere. Customers want a company that has a reputation for being the top choice, not a secondary option.

Building a community of engaged fans is the highest priority of many online casino brands. While having a large following is nice, a community that is actively engaged and interested in the content you are publishing drives traffic and new business consistently for these brands. This strategy can be deployed to any business if you focus on sharing content that your community truly wants.

Use Trusted Ambassadors to Grow Reach

People appreciate consistency. With so many social media platforms there’s an infinite stream of voices talking about every subject under the sun. It’s the voices of experts that consistently provide valuable content that cut through the noise.

Businesses that see massive growth in social media know how to utilize these voices as brand ambassadors. Hiring ambassadors with large following who speak directly to a business’s target audience can be a huge win. For example, poker giant 888Poker teamed up with Texas Hold’em champion Annie Duke to help bring more people into the sport. Duke speaks to over eighty five thousand Twitter followers daily about poker tips, decision making and women in sport. 888 and Duke are able to reach young women with the message that they can play poker and win at the highest level, just like Duke.

Marketing tips are most effective when they’re used behind a consistent, well-established brand. Even if it is a brand that hasn’t gained a lot of followers yet, leveraging ambassadors who do is a very effective strategy.

Should You Cancel Old Credit Cards? Know the Pros and Cons

Deciding whether to keep an old credit card or get rid of it is not a simple choice to make, but with the right knowledge, it should be easier to come to a decision. Find the pros and cons of cancelling an old credit card below:

Pros of cancelling old credit cards

  • You’ll rid yourself of a possible liability

Whatever the reason for closing an old credit card, one less credit card could mean one less opening for incidences of fraud or theft. Because old credit cards are often forgotten and are generally more difficult to maintain and manage, they could be vulnerable to criminals.

  • You’ll have less temptation to fight

If you are one of those who feel richer than you really are because you have extra credit, then it might be best to cancel some of your credit cards. The same applies to people who tend to spend more than they should, so in order to prevent or reduce temptation, it is a good idea to close any extra lines of credit.

  • You can cut back on paying annual fees

Your old credit card accounts may have annual fees and you really shouldn’t be paying annual fees on a credit card you don’t use. Whether it is because you were not paying close enough attention or because you applied for the card when your credit was poor, you will save a good deal of money by getting rid of the card and if you must, replace it with a personal credit card with a better deal. Once you have good credit, the competitive financial landscape will sort out the rest.

Cons of cancelling old credit cards

  • Cancelling could hurt your credit score

If you have a negative payment history, closing an old credit card won’t work magic for you because the payment history of a card continues to affect your credit even after the account has been closed. While the effect the closed account has on your credit score will lessen over time, it is certainly not a solution for improving your credit. Other factors to consider include the utilisation rate and whether the card you intend to cancel is your only credit card.

  • You could lose out on existing customer deals

While they are often not as juicy as new customer deals, some lenders may offer current cardholders a fantastic deal every now and then. If your lender is one of the considerate ones, you might be losing out on opportunities to enjoy great deals on your credit card if you decide to cancel. While the offers may not be better than those for new customers, at least you won’t have to go through a credit check.

Before taking the leap and cancelling an old card, be sure to evaluate your position carefully so you don’t end up with regrets. Learn how keeping or cancelling the card will affect you in the long and short run.