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Explainer Videos: The Business and Marketing Tool of 2017

Presenting your business story is an essential part of any marketing strategy. It’s why so many company websites have “About Us” page, and why people at conferences always ask “how did your business get started?” But explaining the history, products, and mission of a business in just a few sentences is not always easy. Even if the story is written well, it’s unlikely that site visitors and potential customers will really feel engaged. The written word is indeed a powerful tool but it doesn’t lend itself well to wholly explaining a business story. So is there a better way to explain your businesses products, brands, and goals?

Luckily there is! Explainer videos solve many of the problems that come with compressing and simplifying your company message in a way that makes it easy to convey to current and potential clients. Explainer videos offer a more versatile and interactive platform for you to work with, which means you can let your creativity thrive. Despite the advantages and benefits of explainer videos, they are still relatively uncommon in the wider business world relative to the more traditional “About Us” page.

However, this could all change very soon. In recent years, there has been an uptick of companies using explainer videos as part of their online marketing strategy. Creativa, for example, is a popular video production and animation studio in Australia that offers an Explainer Video Melbourne service. They aren’t the only business to see the potential in explainer videos, and there are many new businesses working in explainer video production being established.

The Benefits and Challenges of Explainer Videos 

Explainer videos have many useful benefits like the ability to break down complex company messaging and business speak in order to present them in friendly and compelling way. With explainer videos, you also have a wide range of options available when it comes to the presentation, like cartoon style video, sketch animation, 3D modelling, and of course live action.

An explainer video can better showcase the character of your business and personality while also telling a unique story. They’re way more attention-grabbing than a paragraph and they’ll liven up your pitch. Research has also shown that they can even help increase conversion rates and public interest.

Explainer videos are also far more likely to be shared on social media, which means your business can easily reach a much wider audience. The increased versatility of explainer videos is a huge benefit, but there are also potential challenges as well. Because you can do so much with an explainer video, it’s easy to become overwhelmed, and there’s a tendency for businesses to overcomplicate the video creation process. While it’s definitely possible to create an explainer video yourself, hiring a video production expert who can help you carefully plan out every aspect of your video is a good way to solve this issue.

There’s also the cost to consider as well. While this is all very subjective depending on the length and aesthetic of your video, an explainer video is going to cost more than simply writing an “About Us” page or product information page. Although there’s a higher short-term cost, it’s an investment that will reap endless marketing benefits in the long run.

The Future of Explainer Videos

Thanks to their impressive ability to increase conversion rates, explainer videos are increasing in popularity every year. Planning and designing an explainer video can seem daunting, but there’s a number of professional video producers out there who can help. Statistics released by WyzOwl, a leading animated explainer video producer, showed that 84% of consumers actively bought a product or service after watching the business’s explainer video and 79% of consumers prefer explainer videos to simply reading text.

Overall, it’s fair to say that more and more businesses will likely be taking a greater interest in explainer videos. Explainer videos have shown to actively increase engagement and sales, making them highly effective and valuable marketing tools.

The future is looking very positive for explainer videos. We’ll be seeing a lot more of them in the future of online marketing!

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Secrets to Trade Show Success

If you have an exciting business or product then one of the very best places where you can showcase it is at a trade show. Trade shows are not only attended by a wide range of consumers including fellow businesses, but they are also usually covered by the media which means that you could get some great exposure for your business or product.

In order to ensure that your trade show goes off successfully, there are some keys which you need to get right, so that you can boost awareness and most importantly, sales, let’s take a look.

First Impressions

They say that you only get one opportunity to leave a great first impression and that is very true when it comes to trade shows. You need to bear in mind that your exhibition is going to be sandwiched in amongst many other different businesses, all vying for the visitors eyes. With this in mind, the first impression which you, your product, your team and your display gives, is going to be critical to your success.

  • Display

You display should be exciting, attractive and in line with what your company represents. Don’t fall into the trap of having a display which is solely fit for purpose as you’ll struggle to make it stand out, instead look at having a custom trade show display designed specifically for your brand.

  • Demonstration

One of the key attractions during your trade show will be the demonstration which you put on and you ought to spend time to ensure that it both shows off your products and your business, and also creates a real buzz around your booth to bring more people in.

Selling

These shows are not only about you being able to show off your products to new clients, it is also about making sales and you must be well prepared to do just that. Ensure that you have your best sales people with you at the trade show and work with them on their pitch, and to give them all of the information which they need. Very often you will be doing business with other businesses in this kind of show and for that reason you must ensure that your sales people know how to talk to them and most importantly, how to close that sale.

Free Advertising

The biggest challenge of a trade show is bringing people to your display and on top of giving a first impression, there are other things which you should be doing to attract visitors. Think about handing out freebies which people will notice on others and want for themselves, a free pen doesn’t quite cut the mustard any more. Equally you should think about what kind of interactive things your booth should have, that will draw customers in, music, games, fun, these are all solid tools which will attract more people. Try to get people gathered at your display as a crowd makes people wonder what is going and draws them in.

The key to trade show success really is in the preparation, get that right, and you can make some great sales, leads and contacts.

Retirement: Financial issues that everyone forgets about

It’s meant to be one of the most relaxing periods of life, but if you were to survey the majority of retired people it would become clear that the post-work phase is anything but. Of course, things even out over time, but the “one big holiday” that some people assume it is couldn’t be further away from the truth.

Today’s post is going to take a look at retirement from a financial perspective. While it might appear somewhat negative in places, hold on tight and you might uncover some information that saves you a lot of stress and hassle when you do finish working for good.

Issue #1 – Life after death

Let’s start with something of a morbid topic, but one that can serve you well if you plan comfortably ahead. Some people may believe that their funeral isn’t something which should really concern them; after all, they won’t be there to oversee it.

However, those that are left to pick up the pieces might have a lot on their mind. The average cost of a funeral has now surpassed £4,000, with this figure only increasing.

Sure, this is something that always has to be paid for, but the way in which you plan ahead can make a monumental difference. For example, funeral plans allow you to pay today’s rate, and this means that there won’t be any nasty surprises for your family when the time does come. Its small thoughts like this that can make the world of difference.

Issue #2 – The “average lifespan”

This is probably the biggest problem that we will uncover. When you plan for retirement, you generally do so with an average lifespan in mind. At the moment, this is around 80 – but this might not necessarily relate to you.

In other words, this is just a number – nobody can guess how long you will live for. It’s known that the average lifespan is on the rise, so what if you live to 100? How will your finances shape up then?

If you are serious about living a peaceful retirement, with no concerns about your bottom line, its questions like this which need to be answered.

Issue #3 – The needs of your family

In truth, an entire dissertation could be written about this as it spans so many different areas.

Firstly, while your major expenses such as your own mortgage might be over, it has become more common than ever for children to use their parents as the main borrower when they fund their own property. While this isn’t something you are obliged to do, it’s at least an area to think about.

Next, and this is something where obligations do enter the picture, is your partner or any other elderly relatives that you take care of. This is the time in life where additional care might be needed and unfortunately, these costs can spiral quickly. There’s been a lot in the news about them over recent times and it’s something that a lot of people just don’t consider when it comes to their standard pension plan and what it should be covering.