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Explainer Videos: The Business and Marketing Tool of 2017

Presenting your business story is an essential part of any marketing strategy. It’s why so many company websites have “About Us” page, and why people at conferences always ask “how did your business get started?” But explaining the history, products, and mission of a business in just a few sentences is not always easy. Even if the story is written well, it’s unlikely that site visitors and potential customers will really feel engaged. The written word is indeed a powerful tool but it doesn’t lend itself well to wholly explaining a business story. So is there a better way to explain your businesses products, brands, and goals?

Luckily there is! Explainer videos solve many of the problems that come with compressing and simplifying your company message in a way that makes it easy to convey to current and potential clients. Explainer videos offer a more versatile and interactive platform for you to work with, which means you can let your creativity thrive. Despite the advantages and benefits of explainer videos, they are still relatively uncommon in the wider business world relative to the more traditional “About Us” page.

However, this could all change very soon. In recent years, there has been an uptick of companies using explainer videos as part of their online marketing strategy. Creativa, for example, is a popular video production and animation studio in Australia that offers an Explainer Video Melbourne service. They aren’t the only business to see the potential in explainer videos, and there are many new businesses working in explainer video production being established.

The Benefits and Challenges of Explainer Videos 

Explainer videos have many useful benefits like the ability to break down complex company messaging and business speak in order to present them in friendly and compelling way. With explainer videos, you also have a wide range of options available when it comes to the presentation, like cartoon style video, sketch animation, 3D modelling, and of course live action.

An explainer video can better showcase the character of your business and personality while also telling a unique story. They’re way more attention-grabbing than a paragraph and they’ll liven up your pitch. Research has also shown that they can even help increase conversion rates and public interest.

Explainer videos are also far more likely to be shared on social media, which means your business can easily reach a much wider audience. The increased versatility of explainer videos is a huge benefit, but there are also potential challenges as well. Because you can do so much with an explainer video, it’s easy to become overwhelmed, and there’s a tendency for businesses to overcomplicate the video creation process. While it’s definitely possible to create an explainer video yourself, hiring a video production expert who can help you carefully plan out every aspect of your video is a good way to solve this issue.

There’s also the cost to consider as well. While this is all very subjective depending on the length and aesthetic of your video, an explainer video is going to cost more than simply writing an “About Us” page or product information page. Although there’s a higher short-term cost, it’s an investment that will reap endless marketing benefits in the long run.

The Future of Explainer Videos

Thanks to their impressive ability to increase conversion rates, explainer videos are increasing in popularity every year. Planning and designing an explainer video can seem daunting, but there’s a number of professional video producers out there who can help. Statistics released by WyzOwl, a leading animated explainer video producer, showed that 84% of consumers actively bought a product or service after watching the business’s explainer video and 79% of consumers prefer explainer videos to simply reading text.

Overall, it’s fair to say that more and more businesses will likely be taking a greater interest in explainer videos. Explainer videos have shown to actively increase engagement and sales, making them highly effective and valuable marketing tools.

The future is looking very positive for explainer videos. We’ll be seeing a lot more of them in the future of online marketing!

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Announcing Bundesliga Champion Borussia Dortmund Regional Partnership with GMO Trading

London, 29th June 2018 – In a big announcement today, GMO Trading one of the fasting growing online CFDs trading platform providers, has touted its new partnership with Borussia Dortmund, the eight time German Bundesliga Football Champions. The pact will position GMO Trading as the official regional partner for the football club this season.

At the commencement of the upcoming Bundesliga season, the companies will work closely to grow GMO’s market leading CFDs trading platform throughout Europe outside of Germany. The 2018-19 Bundesliga football season commences on 24th August, but GMO has already begun its marketing activities on its website at www.gmotrading.com and on its social media pages.

The GMO Trading platform is currently a favorite among CFDs traders throughout Europe including Germany and the UK. It features advanced speed and security and is easy to operate. There are training and research tools making it a top choice for beginning and

For those current and new GMO Trading clients, the marketing partnership will pay great dividends. They will receive offers to purchase limited Borussia Dortmund merchandise and access to VIP tickets and perks.

GMO Trading will be rolling out a number of Borussia Dortmund themed initiatives across its website and social media pages over the coming months.

For more information, please email Rebecca Wharmby – Rebecca.Wharmby@Threepipe.co.uk

About GMO Trading

GMO Trading is the brand name of Royal Forex a Cyprus Investment Firm, regulated by Cyprus Securities and Exchange Commission.

The company prides itself in offering its clients a first class trading platform that ensures the best available tools and provides them with access to global trading markets and all the available trading products.

For more information, visit the GMO Trading website at www.gmotrading.com or visit its Facebook at www.facebook.com/gmotrading/.

Canadian Destinations to Rekindle Your Love For Nature

If you are a nature lover then Canada should most certainly be at the top of your list fo places to visit. This vast nation manages to encompass just about every type of natural environment within its borders and it offers a huge amount for tourists to discover. Owing to the size of the country, you need to be smart with your travel planning, to make sure that you are able to visit all of those spectacular natural sights that are ready and waiting for you to discover. When you do go on a trip to Canada, looking to get back in touch with nature, here are the best places that you should be aiming for.

Emerald Lake, Yukon

For animal and nature lovers, Emerald Lake in southern Yukon makes for a perfect destination. This area was given the name Emerald owing to its thick and dense green color, which both the trees and the lake have. The Yukon Wildlife Preserve is one of the best opportunities to see several of Canada’s most famous mammals. This reserve covers a vast area of over 700 acres.

Cape Breton Island, Nova Scotia

Nova Scotia is a rugged territory with a truly unique landscape. Just off the Atlantic coast here you will find Cape Bretton Island, where the Highlands National Park is situated, possibly one of Canada’s most beautiful spots. Here you will have stunning ocean views across the Atlantic Ocean as well as some of the finest vantage points to spot black bears, moose, bobcats, coyotes and the illusive red fox. As if all of this wildlife wasn’t enough, you can also take trails along the coastline which can give you a birds-eye view of whales and dolphins swimming below.

Banff National Park, Atlanta

Some of Canada’s most iconic images are those with jagged mountain ranges, peering over turquoise glacial lakes with thick forest interspersed between the two. This is exactly what you will find in Alberta’s Banff national park, a truly spectacular corner of the world. This is actually the oldest park in Canada and the region makes up over 6000 square kilometers of land. It is here that the Canadian Rockies call home, with their snow-capped peaks and dramatic landscape. Here you can take kayak tours through the lakes and rivers, hike and climb, animal spot, or simply camp out in one of the most scenic places on the planet.

Churchill, Manitoba

This area of Canada is known as the country’s polar bear capital, and a trip here will all but guarantee you a chance to witness these awesome animals in their natural habitat. As if the sight of a polar bear wasn’t enough, here you can also spot beluga whales and almost 300 different species of local birds. Beyond everything else however, seeing a polar bear up close and personal, going about its daily business, will undoubtedly be one of your biggest highlights of visiting this gorgeous region of Canada.

Why not get back in touch with nature this year and hit some of Canada’s most beautiful scenic spots.