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Explainer Videos: The Business and Marketing Tool of 2017

Presenting your business story is an essential part of any marketing strategy. It’s why so many company websites have “About Us” page, and why people at conferences always ask “how did your business get started?” But explaining the history, products, and mission of a business in just a few sentences is not always easy. Even if the story is written well, it’s unlikely that site visitors and potential customers will really feel engaged. The written word is indeed a powerful tool but it doesn’t lend itself well to wholly explaining a business story. So is there a better way to explain your businesses products, brands, and goals?

Luckily there is! Explainer videos solve many of the problems that come with compressing and simplifying your company message in a way that makes it easy to convey to current and potential clients. Explainer videos offer a more versatile and interactive platform for you to work with, which means you can let your creativity thrive. Despite the advantages and benefits of explainer videos, they are still relatively uncommon in the wider business world relative to the more traditional “About Us” page.

However, this could all change very soon. In recent years, there has been an uptick of companies using explainer videos as part of their online marketing strategy. Creativa, for example, is a popular video production and animation studio in Australia that offers an Explainer Video Melbourne service. They aren’t the only business to see the potential in explainer videos, and there are many new businesses working in explainer video production being established.

The Benefits and Challenges of Explainer Videos 

Explainer videos have many useful benefits like the ability to break down complex company messaging and business speak in order to present them in friendly and compelling way. With explainer videos, you also have a wide range of options available when it comes to the presentation, like cartoon style video, sketch animation, 3D modelling, and of course live action.

An explainer video can better showcase the character of your business and personality while also telling a unique story. They’re way more attention-grabbing than a paragraph and they’ll liven up your pitch. Research has also shown that they can even help increase conversion rates and public interest.

Explainer videos are also far more likely to be shared on social media, which means your business can easily reach a much wider audience. The increased versatility of explainer videos is a huge benefit, but there are also potential challenges as well. Because you can do so much with an explainer video, it’s easy to become overwhelmed, and there’s a tendency for businesses to overcomplicate the video creation process. While it’s definitely possible to create an explainer video yourself, hiring a video production expert who can help you carefully plan out every aspect of your video is a good way to solve this issue.

There’s also the cost to consider as well. While this is all very subjective depending on the length and aesthetic of your video, an explainer video is going to cost more than simply writing an “About Us” page or product information page. Although there’s a higher short-term cost, it’s an investment that will reap endless marketing benefits in the long run.

The Future of Explainer Videos

Thanks to their impressive ability to increase conversion rates, explainer videos are increasing in popularity every year. Planning and designing an explainer video can seem daunting, but there’s a number of professional video producers out there who can help. Statistics released by WyzOwl, a leading animated explainer video producer, showed that 84% of consumers actively bought a product or service after watching the business’s explainer video and 79% of consumers prefer explainer videos to simply reading text.

Overall, it’s fair to say that more and more businesses will likely be taking a greater interest in explainer videos. Explainer videos have shown to actively increase engagement and sales, making them highly effective and valuable marketing tools.

The future is looking very positive for explainer videos. We’ll be seeing a lot more of them in the future of online marketing!

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Does Your Office Need a Fresh Look?

In running a small business, you have more than enough to keep you busy on a daily basis. For some owners, they do not even have enough time in a normal day to do all that is a need.

It is important that you look to see how your operation is running besides the financial end of things.

As part of assessing, have you stopped to see how your office conditions may play a role in productivity? Are they impacting your employees in a positive or negative manner? Do your workers ever complain about how the office stunts them from getting their work done at times? Last, are there any health issues with your office that could be hurting your employees?

Yes, it seems like a lot to think about, but do you have any other choice?

When you hire and manage others, their well-being should always be one of your top concerns.

With that in mind, does your office need a fresh look and feel to it?

Hiring the Right Contractors for the Job

If the time has in fact come to give your office space a fresh look, where do you begin?

With the potential for so many different projects to tackle, here are a few of the more common ones:

· Painting

· Flooring

· Lighting

· Adding office space

· Outdoor landscaping

In the event painting is the project you first want to tackle, where do you go to find the best painters around town?

When considering hiring commercial painters, be sure to ask them for the following:

· Licensing and references

· Some previous customers you can reach out to

· Images of some of the work they’ve done up to now

You may end up amazed at how a few fresh coats of paints and the right color selection can enhance your workplace. As a result, many or even all your workers might very well enjoy coming to work more often.

Although you may toy with the idea of doing a mass renovation all at once, consider the disruption factor to your business.

If you have another space you can rent for the time, then a major renovation at one time could be in the works. You will also have to think about the financial impact doing a bunch of renovations would have.

Moving Forward with a New Look

As you improve the look and feel of your office, note that it isn’t only your current employees to keep in mind.

If you grow your brand over time, prove to prospective employees that you have a welcoming office. As such, those you may end up interviewing for jobs will come into a new and friendlier office setting.

Last, look at any painting and other office renovations you do as an investment in your business.

Even if you decide to sell the office space down the road, the renovations now will help you when that day arrives.

That said does your office need a fresh look?

Why SEO Works So Well For Businesses

SEO or search engine optimization to give it its full title, is an online tool which is used to grow the presence of a company online, to drive more sales through the door, to increase brand growth and as a highly performing marketing tool. Many will say that SEO is not as relevant as it once was and whilst this may be the case, it can still be highly effective for your business.

If you are not sure what SEO is or how it can help you, here is a quick guide.

What is SEO?

Search engine optimization is a way of manipulating search engines so that your company appears on one of the first pages of the results when a client places a particular selection of keywords into their search. For example, if you have a construction business in Minnesota, and someone was to type in to Google ‘ roof repair and replacement contractor in Forest Lake, Minnesota’ the ideal scenario is that they find your company on the top pages. The reason for this is that nobody looks beyond page 2 or 3 of the search results and if you don’t feature there, you will be overlooked. SEO helps you get to the top pages for the keywords that best fit your business.

Attracting Sales

This method can help you to attract more sales through organic searches and it could set in motion a chain of events that lead to many more new customers. All it takes is one new customer who receives a great experience from your business, to tell someone they know about you, who in turn will do the same and before you know it you will have a host of new clients. SEO helps to make your company more visible and ultimately can drive more sales to you business through the practice itself and the word of mouth that it brings with it.

Beating Competition

If you have competition then you can clean the floor with them using SEO, especially if they are not pushing hard on this side of things. Appearing far above your competitor on search engine results can not only boost your sales, but also take sales away from them. Even if your competition does have a strong SEO strategy, you can remove the advantage that they have over you if you invest in one yourself.

Growing The Brand

If you are looking to create a strong and trusted brand around your business then you can do so using SEO as it not only shows off your business to more potential customers, it also plants a seed in their head as to who you are and what you do. Brand growth is always about doing the subtle things right and using a search engine optimization strategy can do exactly that for your business.

Don’t get left behind, invest in SEO marketing today and start growing your business, and your brand.