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Explainer Videos: The Business and Marketing Tool of 2017

Presenting your business story is an essential part of any marketing strategy. It’s why so many company websites have “About Us” page, and why people at conferences always ask “how did your business get started?” But explaining the history, products, and mission of a business in just a few sentences is not always easy. Even if the story is written well, it’s unlikely that site visitors and potential customers will really feel engaged. The written word is indeed a powerful tool but it doesn’t lend itself well to wholly explaining a business story. So is there a better way to explain your businesses products, brands, and goals?

Luckily there is! Explainer videos solve many of the problems that come with compressing and simplifying your company message in a way that makes it easy to convey to current and potential clients. Explainer videos offer a more versatile and interactive platform for you to work with, which means you can let your creativity thrive. Despite the advantages and benefits of explainer videos, they are still relatively uncommon in the wider business world relative to the more traditional “About Us” page.

However, this could all change very soon. In recent years, there has been an uptick of companies using explainer videos as part of their online marketing strategy. Creativa, for example, is a popular video production and animation studio in Australia that offers an Explainer Video Melbourne service. They aren’t the only business to see the potential in explainer videos, and there are many new businesses working in explainer video production being established.

The Benefits and Challenges of Explainer Videos 

Explainer videos have many useful benefits like the ability to break down complex company messaging and business speak in order to present them in friendly and compelling way. With explainer videos, you also have a wide range of options available when it comes to the presentation, like cartoon style video, sketch animation, 3D modelling, and of course live action.

An explainer video can better showcase the character of your business and personality while also telling a unique story. They’re way more attention-grabbing than a paragraph and they’ll liven up your pitch. Research has also shown that they can even help increase conversion rates and public interest.

Explainer videos are also far more likely to be shared on social media, which means your business can easily reach a much wider audience. The increased versatility of explainer videos is a huge benefit, but there are also potential challenges as well. Because you can do so much with an explainer video, it’s easy to become overwhelmed, and there’s a tendency for businesses to overcomplicate the video creation process. While it’s definitely possible to create an explainer video yourself, hiring a video production expert who can help you carefully plan out every aspect of your video is a good way to solve this issue.

There’s also the cost to consider as well. While this is all very subjective depending on the length and aesthetic of your video, an explainer video is going to cost more than simply writing an “About Us” page or product information page. Although there’s a higher short-term cost, it’s an investment that will reap endless marketing benefits in the long run.

The Future of Explainer Videos

Thanks to their impressive ability to increase conversion rates, explainer videos are increasing in popularity every year. Planning and designing an explainer video can seem daunting, but there’s a number of professional video producers out there who can help. Statistics released by WyzOwl, a leading animated explainer video producer, showed that 84% of consumers actively bought a product or service after watching the business’s explainer video and 79% of consumers prefer explainer videos to simply reading text.

Overall, it’s fair to say that more and more businesses will likely be taking a greater interest in explainer videos. Explainer videos have shown to actively increase engagement and sales, making them highly effective and valuable marketing tools.

The future is looking very positive for explainer videos. We’ll be seeing a lot more of them in the future of online marketing!

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Top five outfit ideas to wear to Gay Pride

It’s that time of the year again where we celebrate what it means to live and love with complete freedom. There are no stigmas that are attached when it comes to love. Whether you are heterosexual, homosexual, bi-sexual or anything else that is in between, Gay pride is the perfect occasion to show off who you are as a person. The real question is, what are you going to be wearing to gay pride to show off your true colours? Here are some of our own suggestions to get your creativity flowing so your outfit looks STUNNING for the parade. 

  1. RAINBOWS!

Of course, if you are going to pride you need to have some rainbows somewhere on your body. It doesn’t matter who you are, you could be a high-end lawyer, a homemaker or even one of the hottest Covent Gardens escorts in the entire world, love is love and the rainbow flag captures the freedom to express our sexualities perfectly.

So, you may be wondering how you can incorporate the rainbow flag into your outfit. Some people just choose to wear it around their necks as a cape or just have it tied around the waist as a sash. However, if you are feeling creative, and want to get your glam on, you can take the flag to a whole new level. Paint it on yourself, and don’t forget to add some sparkle spray to it. Heck, you could even use temporary dye to start colouring your hair into a rainbow pattern.

Now, everyone knows that Pride can be quite a boisterous event, so it’s important that you dress for the event. You need fabrics that are cool that give your body enough room to breathe. If you’re looking for a great way to remain cool, whilst also incorporating the flag into your look, why not buy a large rainbow tutu or some rainbow high-rise shorts. There are even trainers or sandals that incorporate the rainbow flag.

Basically, the sky is the limit when it comes to showing off the pride flag. Just try to think creatively and you will fit in perfectly. 

  1. Sparkles and Gemstones

Whether you’re in the parade or just want to stand at the sidelines, there is nothing wrong with adding a little extra glamour to your outfit. It’s going to be hot walking around all day admiring the events, so you need to make sure that your outfit not only sparkles like mad, but it makes you feel comfortable. If you’re feeling confident then why not just stick to a bikini that glitters with gemstones and sparkles. That way you can use it for dancing the night away.

Better yet, why not use the gemstone trend and stick them on your chest? Most of the gemstones come in multicolours and you can also get glitter roll-on sticks that you can use to sparkle up your body. Pride is about showing yourself off, so it’s a perfect time to show a little skin! Some paints even come in glitter forms, so feel free to add some up to bring a little sparkle to your pride look.

  1. Simple but Chic

Of course, you are also more than welcome to wear comfortable clothing on Pride. Lots of people will be dressing up, but it’s really more important that you just do whatever makes you feel happiest, especially if you do tend to feel a little shy at times. Don’t be scared to just turn up in jeans and a pride related t-shirt. Some people literally have gay slogans on their t-shirt or use their outfits to show support for their friends and loved ones. If you a gay or heterosexual ally of the community then feel free to express it. It’s important that you use pride as an event to stick up for the people you love and care about. As a heterosexual/ cis person then you should be ready to stand up and show that you support the community and the idea of autonomy of sexuality and love.

  1. Go skimpy!

If there is any time to show off a bit of flesh then now is the time. Lots of people go to Pride in a bikini and shorts, just their underwear or even in leather. This is to show that they are not ashamed of their bodies and to reinforce that love is love. It does not matter who they choose to give their bodies to. What matters is that they are happy. The main idea is to be flamboyant and to make the message of pride heard. If that means that you want to show off your skin then so be it. Just have fun! However, if you want to add an extra layer of sass to your look, a large fluffy jacket is the perfect thing to give you a touch of glamour. 

  1. Drag it up

Drag queens and faux queens alike. Now is the perfect time to be yourself. Whether you want to wear a rainbow-inspired ball gown or choose to sit in the parade in a giant cocktail dress, it’s time to let your creativity shine and DRAG. IT.UP. Bigger is always beautiful, darling. There’s it’s time to get out your makeup kit and give yourself a brand new look. Try to think of a theme and then have fun with it. Whether you want to be a pretty princess, a sci-fi warrior or just dress up as someone from your favourite LGBTQ+ anime, GO FOR IT!

What are you wearing for Pride?

At the end end of the day, it’s important to wear something that expresses who you are as a person. Don’t just hideaway. Use the festival as a way to allow yourself to shine and just let go. It’s a great day out and will bring you confidence that you may have never thought you had. Just make sure that you have an outfit that can express exactly who you are.

5 Time-Tested Strategies for Financial Success

Financial Success

There are no short cuts to achieving financial success. To build, preserve and expand wealth that lasts you a lifetime, you must follow some proven principles. Here, we’ve compiled a list of 5 of the essential strategies you should make a part of your financial short and long-term plan to help you build your own financial success.

1. Set up a brokerage account

As soon as you’ve opened a bank account and signed up for your company’s retirement savings programme, jump on the next stage of smart wealth building by setting up a brokerage account. With it, you will be able to invest in stocks of different companies, no-transaction-fee mutual funds, as well as exchange-traded funds, which most people can’t access with their 401(k). 

To give you a quick guideline, opening an account with an online broker, Fidelity requires you to start with a deposit of $2,500; while at Charles Schwab, you’ll need only $1,000, which is not compulsory if you signed up for automatic monthly deductions of $100 or more from your account. For better money management and investment planning, it’s advised you go with a debit card that helps you with that goal in addition to making transactions convenient. 

2. Ensure your investing costs are at a minimal level 

Generally, less expenditure means more money in your account. As a fund investor, focus on ETFs and mutual funds with low expense ratios. As we already pointed out, the first thing to do is to register with a reputable online broker such as Fidelity or Charles Schwab so you can buy and sell stocks averaging $7 per trade. Besides, there are top discounters that allow you to trade select ETFs without requiring sales fees. Seriously consider index funds, especially those that track S&P 500, with estimated annual fees of 0.05%. Funds like Mairs & Power Growth (MPGFX) and Dodge & Cox Stock (DODGX) are recommended as they are top low-cost actively managed funds. 

If you have a fund manager, you’ll probably pay an annual consultation fee of 1%; but you can always negotiate for a lower fee. Another option is to go digital with an AI adviser, which can help manage your stock portfolio by using digital technology. An example is Wealthfront, which will not charge you a management fee if your balance is less than $10,000 and requires you to pay only 0.25% per annum for sums above that. You may also check Betterment, which levies just 0.25% of assets under management yearly. 

3. Diversify your investment 

Spreading out your investment with a variety of good value stocks and bonds can help you weather the storms of volatile periods and enhance your long-term ROI outlook. If, for example, your retirement is at least ten years away, keep 70% of your investments in stocks and put 30% in top-quality bonds. Mutual funds are good great for you too. For example, mutual fund managers, Vanguard Wellington (VWELX) keeps two-thirds of investments in stocks, as a principle, and the rest in bonds; and it has maintained a yearly return of 8.2% over the past 20 years. 

4. Rebalance, retarget and realign as necessary 

It’s important you get regularly balance your portfolio up for better overall performance. Move your investment assets around sometimes, divesting some funds off the ones performing well and shoring up the laggards to get a good mix. Always review your brokerage statements at least twice a year to see where your portfolio needs some rebalancing, retargeting or realignment and then go on to make the necessary trades. 

5. Adjust your investments

As your countdown to your retirement, your target should be an investment portfolio that gives you a good return that can stand the tide of inflation and also minimises your risk.  A spread of 50% stocks, 40% bonds and 5% cash is a nice mix that can help you achieve that goal. A mix of 60% stocks and 40% bonds and cash will likely give more growth; but if your risk threshold is less, then try a mix of 60% bonds and cash and 40% stocks.