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Explainer Videos: The Business and Marketing Tool of 2017

Presenting your business story is an essential part of any marketing strategy. It’s why so many company websites have “About Us” page, and why people at conferences always ask “how did your business get started?” But explaining the history, products, and mission of a business in just a few sentences is not always easy. Even if the story is written well, it’s unlikely that site visitors and potential customers will really feel engaged. The written word is indeed a powerful tool but it doesn’t lend itself well to wholly explaining a business story. So is there a better way to explain your businesses products, brands, and goals?

Luckily there is! Explainer videos solve many of the problems that come with compressing and simplifying your company message in a way that makes it easy to convey to current and potential clients. Explainer videos offer a more versatile and interactive platform for you to work with, which means you can let your creativity thrive. Despite the advantages and benefits of explainer videos, they are still relatively uncommon in the wider business world relative to the more traditional “About Us” page.

However, this could all change very soon. In recent years, there has been an uptick of companies using explainer videos as part of their online marketing strategy. Creativa, for example, is a popular video production and animation studio in Australia that offers an Explainer Video Melbourne service. They aren’t the only business to see the potential in explainer videos, and there are many new businesses working in explainer video production being established.

The Benefits and Challenges of Explainer Videos 

Explainer videos have many useful benefits like the ability to break down complex company messaging and business speak in order to present them in friendly and compelling way. With explainer videos, you also have a wide range of options available when it comes to the presentation, like cartoon style video, sketch animation, 3D modelling, and of course live action.

An explainer video can better showcase the character of your business and personality while also telling a unique story. They’re way more attention-grabbing than a paragraph and they’ll liven up your pitch. Research has also shown that they can even help increase conversion rates and public interest.

Explainer videos are also far more likely to be shared on social media, which means your business can easily reach a much wider audience. The increased versatility of explainer videos is a huge benefit, but there are also potential challenges as well. Because you can do so much with an explainer video, it’s easy to become overwhelmed, and there’s a tendency for businesses to overcomplicate the video creation process. While it’s definitely possible to create an explainer video yourself, hiring a video production expert who can help you carefully plan out every aspect of your video is a good way to solve this issue.

There’s also the cost to consider as well. While this is all very subjective depending on the length and aesthetic of your video, an explainer video is going to cost more than simply writing an “About Us” page or product information page. Although there’s a higher short-term cost, it’s an investment that will reap endless marketing benefits in the long run.

The Future of Explainer Videos

Thanks to their impressive ability to increase conversion rates, explainer videos are increasing in popularity every year. Planning and designing an explainer video can seem daunting, but there’s a number of professional video producers out there who can help. Statistics released by WyzOwl, a leading animated explainer video producer, showed that 84% of consumers actively bought a product or service after watching the business’s explainer video and 79% of consumers prefer explainer videos to simply reading text.

Overall, it’s fair to say that more and more businesses will likely be taking a greater interest in explainer videos. Explainer videos have shown to actively increase engagement and sales, making them highly effective and valuable marketing tools.

The future is looking very positive for explainer videos. We’ll be seeing a lot more of them in the future of online marketing!

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3 Tips for Making Money on the Side

Feel at times as if you do not have enough money coming in to keep you comfortable?

Well, if you have that feeling, you would not be alone.

Despite how hard many work, there’s not enough money to make them feel good about their situations. As such, they scratch and claw their way through their bills each month.

If you’ve gotten to the point where you need some more money coming in, what options do you have?

Get to Work on More Income

In doing all you can to bring in added income, consider these three tips:

1. More income at work – The most logical choice would be to see if you can get more income through your current job. Now, you may have some trepidation about going to your boss and asking for a raise. That said it is important that you are getting paid for what you are worth. When the time seems to be right, sit down with your boss and discuss your current compensation. If the answer to a raise is no, do not immediately move ahead with the mindset you need out of this job. It may be a case of the money is not there at the present time to give you more funds. If you like your job, it would not be wise to quit. This is especially true if you have nothing else lined up at the moment. Sit tight and see if you could find some other ways to get the extra cash you need.

2. Cutting down your debt – Are you in a position now where it seems like debt is coming at you from various angles? If so; you need to do your best to trim the debt where you can. First, look to see if credit card debt is choking you. In the event it is, you might want to find another card to transfer to with zero interest. If that does not work, talk to your current credit card company to see if they will work with you. Often, companies would rather work with a customer than lose them altogether. If you are spending too much money on gas for your car, entertainment and more, once again see if trimming is doable. Consumers will often discover that they have been wasting money on stuff they did not need.

3. Selling some items – Last, what about holding the occasional garage or yard sale? That is one way to not only make some extra money, but also clean out your home at the same time. If that is not something you want to do, you may opt to get cash for scrap metal. Instead of throwing such materials away, why not get paid for it? From an old car to other scrap metal, make some money off of the items you no longer need in your life.

When you’re sweating each month how you are going to get by, don’t you think it is time to do something about your situation?

Although many people are struggling to get by, you do not have to be one of them.

Take some time to think about your current finances and how you can better them.

When you do, you’re going to lose a little less sleep and have some more money in your wallet or purse.

Planning a Fun Family Day Out

When was the last time your family had a fun day out?

For many families, it can be hard to schedule quality time together.

With work, school and appointments, getting everyone together is not always easy.

That said you need quality time together as a family. Without it, the group can get caught up in their own business and tend to drift away over time.

So, are you planning a fun family day out?

Some Options on the Plate

In the event you want to have a fun day together, here are only a few of the options:

  1. Day at the beach – What family doesn’t enjoy a day at the beach? Sure, there may be one or more in your group who are not too keen on sitting in the sand and soaking up the rays for a day. That said there are many ways to make this day a fun one. First, get an umbrella or two so those not wanting direct sun have some cover. Second, take enough food to keep everyone happy. You also want to think about some sports like volleyball, throwing a Frisbee and more. Of course going to the beach also means hopping in the water to get your feet wet or taking a swim. Unless someone is adamant that they do not like the sun or being around crowds, the beach should be a great getaway.
  2. Whale watching – Take it a step further and think whale watching in Newport Beach or another spot. Whale watching can be both informative and fun at the same time. Getting to see these large mammals right in front of your eyes will give you a better education of how they live. As they migrate up and down the coast, you get quite an experience. When you have kids, look at the amazement in their eyes as they see these creatures up close for the first time.
  3. Heading out for a hike – There are not too many better ways to get exercise and have fun at the same time. Going out for a family hike is one of them. Pick a trail near your home or an hour or two away. Once there, map your course so you do not have trouble getting back to your starting point. Take water, a backpack with some first aid items, a comfortable pair of shoes, and of course sunscreen. If you are on a trail that offers plants, trees, animals and more, have your camera ready to snap different shots.
  4. Going to your local park – You may not have to travel too far to find fun and relaxation. If you haven’t up to now, check out your local park. Parks can be a great place to go to relax and forget about the daily grind for a few hours. From games to sitting there and taking in all the people watching, you will likely be back again for a visit.

No matter where you go as a family for the day, make sure you have fun and forget your troubles.