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Explainer Videos: The Business and Marketing Tool of 2017

August 3, 2017Business, Should Do This

Presenting your business story is an essential part of any marketing strategy. It’s why so many company websites have “About Us” page, and why people at conferences always ask “how did your business get started?” But explaining the history, products, and mission of a business in just a few sentences is not always easy. Even if the story is written well, it’s unlikely that site visitors and potential customers will really feel engaged. The written word is indeed a powerful tool but it doesn’t lend itself well to wholly explaining a business story. So is there a better way to explain your businesses products, brands, and goals?

Luckily there is! Explainer videos solve many of the problems that come with compressing and simplifying your company message in a way that makes it easy to convey to current and potential clients. Explainer videos offer a more versatile and interactive platform for you to work with, which means you can let your creativity thrive. Despite the advantages and benefits of explainer videos, they are still relatively uncommon in the wider business world relative to the more traditional “About Us” page.

However, this could all change very soon. In recent years, there has been an uptick of companies using explainer videos as part of their online marketing strategy. Creativa, for example, is a popular video production and animation studio in Australia that offers an Explainer Video Melbourne service. They aren’t the only business to see the potential in explainer videos, and there are many new businesses working in explainer video production being established.

The Benefits and Challenges of Explainer Videos 

Explainer videos have many useful benefits like the ability to break down complex company messaging and business speak in order to present them in friendly and compelling way. With explainer videos, you also have a wide range of options available when it comes to the presentation, like cartoon style video, sketch animation, 3D modelling, and of course live action.

An explainer video can better showcase the character of your business and personality while also telling a unique story. They’re way more attention-grabbing than a paragraph and they’ll liven up your pitch. Research has also shown that they can even help increase conversion rates and public interest.

Explainer videos are also far more likely to be shared on social media, which means your business can easily reach a much wider audience. The increased versatility of explainer videos is a huge benefit, but there are also potential challenges as well. Because you can do so much with an explainer video, it’s easy to become overwhelmed, and there’s a tendency for businesses to overcomplicate the video creation process. While it’s definitely possible to create an explainer video yourself, hiring a video production expert who can help you carefully plan out every aspect of your video is a good way to solve this issue.

There’s also the cost to consider as well. While this is all very subjective depending on the length and aesthetic of your video, an explainer video is going to cost more than simply writing an “About Us” page or product information page. Although there’s a higher short-term cost, it’s an investment that will reap endless marketing benefits in the long run.

The Future of Explainer Videos

Thanks to their impressive ability to increase conversion rates, explainer videos are increasing in popularity every year. Planning and designing an explainer video can seem daunting, but there’s a number of professional video producers out there who can help. Statistics released by WyzOwl, a leading animated explainer video producer, showed that 84% of consumers actively bought a product or service after watching the business’s explainer video and 79% of consumers prefer explainer videos to simply reading text.

Overall, it’s fair to say that more and more businesses will likely be taking a greater interest in explainer videos. Explainer videos have shown to actively increase engagement and sales, making them highly effective and valuable marketing tools.

The future is looking very positive for explainer videos. We’ll be seeing a lot more of them in the future of online marketing!

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January 11, 2023DIY / Home Improvement

How to Restore Antique Glassware

Getting your old antique glasses to look like new ones can be complicated. It involves many steps, from cleaning and resilvering to analyzing the refractive index and displaying the glasses.

Cleaning

Knowing how to clean your ancient glass is essential for preserving its beauty, whether you are a collector or want to exhibit your prized glassware. However, the process can be difficult and cause damage. If there are any damages, you should get them fixed right away by glass repairs Houston, TX specialist.

The correct way to clean glass is to use a soft, non-abrasive cleaner. For example, dish soap, distilled water, and dishwashing liquid can be used. These ingredients are gentle on metals and are effective at breaking up dirt and grease.

The best way to clean antique glass is to use a soft, lint-free cloth. Dip it into a bowl of distilled water and gently wipe down the surface. You can also soak a glass in warm water and dish soap solution.

If the dirt is stuck on the glass, you can use mild acid or vinegar to break it up. You can also use chamois leather or well-rung-out chamois to remove stubborn stains.

Analysis of Refractive Index

During the past centuries, many useful articles were produced from glasses. Besides the standard measurements of the density and bending strength, the analysis of the refractive index of a glass sample is also important. This information helps determine if the material is suitable for the intended use.

Several methods are available in the market which provides indirect measurements of the refractive index. Some of them require the sample to be immersed in liquid before measurement. Others are based on the structural parameters of the sample. However, these methods limit the accuracy of the samples’ refractive index. Therefore, the proposed method aims to directly measure glasses’ refractive index without requiring structural parameters.

This method has two advantages over traditional methods: measurement accuracy and environmental vibrations robustness. The accuracy of refractive index measurement can reach 5 x 10-4.

Removal of Old Silver

A cleaning solution can be a good way to remove old silver from antique glasses. The solution works quickly and doesn’t harm the environment.

A good solution is made of food-grade ingredients. You can find this product at many fabric stores. It would help to have a large container to soak your silver in.

You can also apply a baking soda bath to soften the tarnish. Again, it would help if you used aluminum foil to make this work. You can then polish the silver with a soft cloth.

Some people also use toothpaste. If you do, use a microfiber cloth to rub it onto the silver. Once the tarnish has been removed, rinse the silver with clean water. If the tarnish is still stubborn, you may need to apply more baking soda.

Resilvering

Whether you have an antique mirror or a glass piece, try resilvering it. Silvering is a chemical process that applies a thin layer of silver to the surface of a glass. It is a technique that has been used for centuries.

You should be aware that resilvering your mirror can be expensive. It is common for mirror resilvering to cost around $15 per square foot.

This process is a complicated one and requires the use of toxic chemicals. However, resilvering a mirror is well worth it.

The first step to resilvering your mirror is to clean it carefully. You should also remove the protective silver backing. This will allow you to reapply the silver layer.

Next, you need to apply the silver leaf. You can apply it in several places on the mirror. This will help to cover any scratches or cracks in the silver layer. You should use a soft felt cloth to smooth out any wrinkles.
January 11, 2023Finance

5 Tips for Investing in Fixer-Upper Properties

Fixer-upper properties can be a great way to get into the real estate market. They can be purchased for much less than their full market value, and the profit potential is huge. 

However, investing in fixer-upper properties can also be tricky. There are many costs that you may not be aware of, and there are a lot of hidden problems that could arise. 

Fortunately, today’s guide is here to help. We’re now going to look at some of the best tips for investing in fixer-upper properties. 

Know what you’re getting into 

The first and most important tip is to make sure that you know what you’re getting into. Investing in a fixer-upper property is a big commitment, and it’s important to understand all the risks and rewards that come with the process. 

This means researching and finding out as much as possible about the property before you make a purchase. You should also factor in the potential costs of renovations, materials, and labour. 

Get a professional inspection 

Before making a purchase, it’s important to get a professional inspection. This will help identify any potential issues with the property and ensure it’s a worthwhile investment. 

It’s also a good idea to get a contractor to look over the property as well. This will give you a better idea of the costs associated with the renovations and help identify any potential issues before you make a purchase. 

Budget for hidden costs 

The next tip is to budget for hidden costs. This means taking into account all of the potential costs that may arise during the renovation process. 

This could range from the cost of materials and labour to any permits or even landlord insurance that may be required if you are letting in the interim. It’s crucial to factor in any potential hidden costs before making a purchase, so you’re not caught off guard later. 

Secure financing

It should also go without saying that you will need to secure financing before you make the purchase. This will ensure you have the money you need to complete the project and make a profit. 

There are several different financing options available, so make sure you research and find the best one for your situation. 

Be prepared for the market

Finally, it’s important to be prepared for the market. Once you’ve completed the renovations, you will need to find a buyer for the property. This means researching and finding out as much as possible about the market to get the best price for your property. On some occasions, this may even involve holding tight for a few months – just so the market can settle and you can get the best price for all the renovations you have invested in. A quick look at the recent sold prices in the area and conversations with local estate agents will help you no end.