Helping You Define Your Lifestyle

Why SEO Works So Well For Businesses

SEO or search engine optimization to give it its full title, is an online tool which is used to grow the presence of a company online, to drive more sales through the door, to increase brand growth and as a highly performing marketing tool. Many will say that SEO is not as relevant as it once was and whilst this may be the case, it can still be highly effective for your business.

If you are not sure what SEO is or how it can help you, here is a quick guide.

What is SEO?

Search engine optimization is a way of manipulating search engines so that your company appears on one of the first pages of the results when a client places a particular selection of keywords into their search. For example, if you have a construction business in Minnesota, and someone was to type in to Google ‘ roof repair and replacement contractor in Forest Lake, Minnesota’ the ideal scenario is that they find your company on the top pages. The reason for this is that nobody looks beyond page 2 or 3 of the search results and if you don’t feature there, you will be overlooked. SEO helps you get to the top pages for the keywords that best fit your business.

Attracting Sales

This method can help you to attract more sales through organic searches and it could set in motion a chain of events that lead to many more new customers. All it takes is one new customer who receives a great experience from your business, to tell someone they know about you, who in turn will do the same and before you know it you will have a host of new clients. SEO helps to make your company more visible and ultimately can drive more sales to you business through the practice itself and the word of mouth that it brings with it.

Beating Competition

If you have competition then you can clean the floor with them using SEO, especially if they are not pushing hard on this side of things. Appearing far above your competitor on search engine results can not only boost your sales, but also take sales away from them. Even if your competition does have a strong SEO strategy, you can remove the advantage that they have over you if you invest in one yourself.

Growing The Brand

If you are looking to create a strong and trusted brand around your business then you can do so using SEO as it not only shows off your business to more potential customers, it also plants a seed in their head as to who you are and what you do. Brand growth is always about doing the subtle things right and using a search engine optimization strategy can do exactly that for your business.

Don’t get left behind, invest in SEO marketing today and start growing your business, and your brand.

How to Use Poker as a Mindfulness Practice

Most common mindfulness practices are fundamentally simple. Things like deep breathing, counted breaths, and short breaks and walks can help to calm us, clear our minds, and generate simultaneous states of relaxation and awareness. As much purpose as these small, simple practices have though, there are also some more involved activities that can assist with the development of greater mindfulness. And it may surprise some to learn that the game of poker is among them.

Gaming and Meditation

It is first important to understand that a link has been established between gaming and meditation in general. For a long time there were a lot of misconceptions about gaming as an active, almost violent practice meant solely for young people. But perceptions have changed over time. We now understand that people in all age groups play games of all kinds, and we further accept that a lot of these games have meditative qualities. Gamer testaments and a few scientific studies alike have indicated that the right game can have a soothing effect on one’s mental state.

This is the case with poker as well. A passion for many around the world, it’s a unique game that doesn’t necessarily fall under the umbrella of traditional “gaming” as we tend to think of the term. It is nonetheless similar with regard to mindfulness, however. Approached with intention, it can be a calming, almost meditative hobby for players.

Mental and Emotional Calm

When considering the game of poker specifically, one tends to think first of strategy, luck, and mathematics. In some sense, these are the building blocks of any given game of poker, and it will of course be important for any aspiring player to learn how they all factor in. However, what really helps successful players to win at poker is a sound mindset. The manifestation of a sound overall poker game requires that players learn to accept defeat and to avoid getting too high from a win. It demands reasonable approaches to betting and competition, clear-eyed social interaction, and the ability to operate without ego.

Add those factors up, and what success in poker really demands is mental and emotional calm. Players need skill and strategy to be sure, but above all else they need to be able to clear their minds of various pressures and shut out hasty impulses. This in and of itself is nearly a form of meditation, and certainly serves as a sort of training for mindfulness practice.

Focused Meditation

Beyond helping players to establish a general sense of mental and emotional calm, poker also leads to an ability to focus that, in its own way, is meditative. Generally, a focused meditation is described as the practice of focusing on something intently as a way of staying in the present moment and slowing down inner dialogue. It more or less means zeroing in on one subject to the exclusion of all else for the purpose of clearing one’s head — which is pretty much exactly what one has to do in poker! Even the slightest distraction can be a problem, and while the game demands a lot of attention it still makes for such narrow focus that one can clear one’s mind in a useful and soothing way.

Even given all of these benefits, poker does not comprise an entire mindfulness or meditation routine. For those interested in working on these aspects of personal wellness though, it’s always good to have one more option! Some will find this simple, popular card game to be legitimately beneficial.

If you enjoyed this article, you might also like our piece on how to boost your energy, especially useful as we enter a new year and search for fresh motivations!

Earfree Nitebuds: For Better Sleep

Earfree Nitebuds, the two-in-one speaker and pillow that plays calming music, improving the quality of your sleep, is launching on Indiegogo.

The idea for the Nitebuds sleep pillow came from people who used to sleep with earphones in. Many of us who have trouble sleeping at night use earphones to listen to calming sleep music, but sleeping with earphones in is just too uncomfortable. Using earphones while you sleep can cause pain and inflammation in the ear; plus, earphones tend to fall out in the middle of the night. But the adverse effects of earphones on ear health is undoubtedly the most critical of these issues.

Nitebuds puts music IN the pillow to solve the problems caused by conventional earbuds. All you have to do is lay your head down on the pillow to be serenated with lovely music. There’s no earbuds involved – so you can roll around in bed all you like without having to worry about damage to your ears or earbuds falling out.

Nitebuds are simple to use. Just place the speakers in the special sleep-aid pillow, then use Bluetooth to pair your smartphone and begin your music therapy. Once your music is playing, Nitebuds’ crater-shaped design enhances the acoustics, making you feel like you’re listening in on a concert hall performance. This design also prevents the sound from leaking out, giving you the same quality of sound at a 30% lower volume, so as not to bother whoever’s sleeping next to you.

The Nitebuds app also provides free ASMR music and ambience, soothing the brain and easing any anxiety. This white noise works has great benefits on mental health and attentiveness, making the sleep music from the Nitebuds app particularly effective at inducing a natural sleep.

Nitebuds uses 3D mesh material for full, fluffy comfort. The mesh also helps the music play through the pillow without getting muffled, plus high-quality microfiber cotton is also used to give the perfect amount of depth and coziness. The microfiber cotton is also a renewable, biodegradable material, which means Nitebuds is eco-friendly, too.

Even though Nitebuds is electronic, the speaker and pillow are fully separable, meaning the pillow can be washed without issue. If you want, you can even use the pillow by itself without the speakers, or even place other items inside the pillow to help you sleep.

For instance, if you find yourself sweating a lot in those hot summer nights, you can place ice-packs in the pillow to help cool off. Or, when you’re stressed out and in the mood for aromatherapy, the CYPRESS insert can be used for some phytoncide healing.

Also, if you have a preference for a specific pillow height, just use the COTTON insert to adjust the pillow’s height to your preference.

You can back Earfree Nitebuds – the high-tech pillow that serenades you to sleep – by finding their campaign on Indiegogo.