Helping You Define Your Lifestyle

Think Distractions Are Bad? Think Again!

If you want to innovate and come up with fantastic ideas, you probably have a notion of how to go about it. Firstly, you need the best innovation management software available, which is certainly true. But you probably also think that you need to create an environment that is completely free from distractions in which people can focus solely on coming up with ideas. If that is what you think, then you are wrong. Think back to any good idea that you have ever had. Did that come about by thinking long and hard, or did you have the proverbial “apple on the head” moment? We have all heard of “eureka”, which enabled Isaac Newton to understand gravity. That apple was a distraction, but the distraction gave him the idea.

Distractions Are Good!

Many people think eureka moments are just moments of luck. To a degree they are, but there is some science behind them as well. In fact, scientists have looked at the effectiveness of problem-solving in different groups of people. In one group, people had to sit and think about the task and come up with the solution. The second group was told to read the task, go do something completely different and unrelated, and then complete the task when they return. What this showed was that the group that was told to have a distraction first was much better at coming up with creative ideas to solve the problem at hand.

What this tells you is that, if you are facing a big problem, you should distract yourself. Take a coffee break, browse through Facebook, or go do something that means you forget about the problem even if it is just for a few minutes. Should you be caught using Facebook at work, then you can tell your boss that scientific evidence proves that you will be more productive and efficient as a result!

Why You Need to Learn from Your Mistakes if You Are Over the Age of 12

Presuming that you are older than 12, then you need to be able to learn from your mistakes. You always believed that distractions were bad for you, but now you know that you are actually not. Some people say that, in life, there are no mistakes, there are only lessons to be learned. Similarly, there are no problems, only solutions waiting to be found. Interestingly, this is something you won’t be able to figure out until you are 12 years old! Indeed, one innovative piece of research has shown that children can only see negative feedback in one way, and that is something scary. They do not understand that, by making mistakes, they will learn not to make them again. They simply cannot take things on board.

So what is the lesson to be learned in that? Perhaps that you should not allow a child younger than 12 to join your innovation team. But mostly, it means that you need to embrace change and that distractions do more good than harm.

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Does Your Office Need a Fresh Look?

In running a small business, you have more than enough to keep you busy on a daily basis. For some owners, they do not even have enough time in a normal day to do all that is a need.

It is important that you look to see how your operation is running besides the financial end of things.

As part of assessing, have you stopped to see how your office conditions may play a role in productivity? Are they impacting your employees in a positive or negative manner? Do your workers ever complain about how the office stunts them from getting their work done at times? Last, are there any health issues with your office that could be hurting your employees?

Yes, it seems like a lot to think about, but do you have any other choice?

When you hire and manage others, their well-being should always be one of your top concerns.

With that in mind, does your office need a fresh look and feel to it?

Hiring the Right Contractors for the Job

If the time has in fact come to give your office space a fresh look, where do you begin?

With the potential for so many different projects to tackle, here are a few of the more common ones:

· Painting

· Flooring

· Lighting

· Adding office space

· Outdoor landscaping

In the event painting is the project you first want to tackle, where do you go to find the best painters around town?

When considering hiring commercial painters, be sure to ask them for the following:

· Licensing and references

· Some previous customers you can reach out to

· Images of some of the work they’ve done up to now

You may end up amazed at how a few fresh coats of paints and the right color selection can enhance your workplace. As a result, many or even all your workers might very well enjoy coming to work more often.

Although you may toy with the idea of doing a mass renovation all at once, consider the disruption factor to your business.

If you have another space you can rent for the time, then a major renovation at one time could be in the works. You will also have to think about the financial impact doing a bunch of renovations would have.

Moving Forward with a New Look

As you improve the look and feel of your office, note that it isn’t only your current employees to keep in mind.

If you grow your brand over time, prove to prospective employees that you have a welcoming office. As such, those you may end up interviewing for jobs will come into a new and friendlier office setting.

Last, look at any painting and other office renovations you do as an investment in your business.

Even if you decide to sell the office space down the road, the renovations now will help you when that day arrives.

That said does your office need a fresh look?

Why SEO Works So Well For Businesses

SEO or search engine optimization to give it its full title, is an online tool which is used to grow the presence of a company online, to drive more sales through the door, to increase brand growth and as a highly performing marketing tool. Many will say that SEO is not as relevant as it once was and whilst this may be the case, it can still be highly effective for your business.

If you are not sure what SEO is or how it can help you, here is a quick guide.

What is SEO?

Search engine optimization is a way of manipulating search engines so that your company appears on one of the first pages of the results when a client places a particular selection of keywords into their search. For example, if you have a construction business in Minnesota, and someone was to type in to Google ‘ roof repair and replacement contractor in Forest Lake, Minnesota’ the ideal scenario is that they find your company on the top pages. The reason for this is that nobody looks beyond page 2 or 3 of the search results and if you don’t feature there, you will be overlooked. SEO helps you get to the top pages for the keywords that best fit your business.

Attracting Sales

This method can help you to attract more sales through organic searches and it could set in motion a chain of events that lead to many more new customers. All it takes is one new customer who receives a great experience from your business, to tell someone they know about you, who in turn will do the same and before you know it you will have a host of new clients. SEO helps to make your company more visible and ultimately can drive more sales to you business through the practice itself and the word of mouth that it brings with it.

Beating Competition

If you have competition then you can clean the floor with them using SEO, especially if they are not pushing hard on this side of things. Appearing far above your competitor on search engine results can not only boost your sales, but also take sales away from them. Even if your competition does have a strong SEO strategy, you can remove the advantage that they have over you if you invest in one yourself.

Growing The Brand

If you are looking to create a strong and trusted brand around your business then you can do so using SEO as it not only shows off your business to more potential customers, it also plants a seed in their head as to who you are and what you do. Brand growth is always about doing the subtle things right and using a search engine optimization strategy can do exactly that for your business.

Don’t get left behind, invest in SEO marketing today and start growing your business, and your brand.