Helping You Define Your Lifestyle

Think Distractions Are Bad? Think Again!

If you want to innovate and come up with fantastic ideas, you probably have a notion of how to go about it. Firstly, you need the best innovation management software available, which is certainly true. But you probably also think that you need to create an environment that is completely free from distractions in which people can focus solely on coming up with ideas. If that is what you think, then you are wrong. Think back to any good idea that you have ever had. Did that come about by thinking long and hard, or did you have the proverbial “apple on the head” moment? We have all heard of “eureka”, which enabled Isaac Newton to understand gravity. That apple was a distraction, but the distraction gave him the idea.

Distractions Are Good!

Many people think eureka moments are just moments of luck. To a degree they are, but there is some science behind them as well. In fact, scientists have looked at the effectiveness of problem-solving in different groups of people. In one group, people had to sit and think about the task and come up with the solution. The second group was told to read the task, go do something completely different and unrelated, and then complete the task when they return. What this showed was that the group that was told to have a distraction first was much better at coming up with creative ideas to solve the problem at hand.

What this tells you is that, if you are facing a big problem, you should distract yourself. Take a coffee break, browse through Facebook, or go do something that means you forget about the problem even if it is just for a few minutes. Should you be caught using Facebook at work, then you can tell your boss that scientific evidence proves that you will be more productive and efficient as a result!

Why You Need to Learn from Your Mistakes if You Are Over the Age of 12

Presuming that you are older than 12, then you need to be able to learn from your mistakes. You always believed that distractions were bad for you, but now you know that you are actually not. Some people say that, in life, there are no mistakes, there are only lessons to be learned. Similarly, there are no problems, only solutions waiting to be found. Interestingly, this is something you won’t be able to figure out until you are 12 years old! Indeed, one innovative piece of research has shown that children can only see negative feedback in one way, and that is something scary. They do not understand that, by making mistakes, they will learn not to make them again. They simply cannot take things on board.

So what is the lesson to be learned in that? Perhaps that you should not allow a child younger than 12 to join your innovation team. But mostly, it means that you need to embrace change and that distractions do more good than harm.

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Branding Tips from Million-Dollar Online Casinos

Branding is a field that evolves constantly. As online business activity has grown, branding and marketing has become more complex than ever before.

With new channels, strategies, and platforms developing constantly, organizations from all industries work to get the most out of their marketing efforts.

There may be no more competitive market than online casinos. When looking for marketing tips, most people look to the biggest success stories they can find. Million-dollar online businesses know what works when it comes to making a sale. Though modeling your marketing strategy off that of the pros may take some time, it can provide great results in the long-run.

Optimizing Content for the Viewer

Every person has their own tastes and preferences, a fact that has kept marketing professionals busy since the days of black-and-white TV advertisements. The digital age has made it easier to see what people enjoy, and to set up your content accordingly.

Big money companies don’t get that way by wasting resources. When they publish a piece of marketing material, be it a promotional advertisement, a product description, or a white paper, they know what their audience likes.

The top online casino brands create amazing content around tournaments they are sponsoring, sponsored poker player stories and much more. This content then gets distributed across their digital assets to bring more people into their ecosystem.

People respond better when marketing material tells them what they want to know and helps them solve a problem they’re having. Once you’ve got the content they want, the next step is to help them find it.

Using Social Media to Distribute Content

If a person is looking for something from an online business, it usually means they’d prefer this option to a brick-and-mortar store. A physical retailer may rely on commercials, billboards, and other traditional forms of promotion. However, online businesses usually get discovered through social media.

Major companies aim to be the customer’s go-to resource, making the advertising landscape a competitive atmosphere. Customers want a company that has a reputation for being the top choice, not a secondary option.

Building a community of engaged fans is the highest priority of many online casino brands. While having a large following is nice, a community that is actively engaged and interested in the content you are publishing drives traffic and new business consistently for these brands. This strategy can be deployed to any business if you focus on sharing content that your community truly wants.

Use Trusted Ambassadors to Grow Reach

People appreciate consistency. With so many social media platforms there’s an infinite stream of voices talking about every subject under the sun. It’s the voices of experts that consistently provide valuable content that cut through the noise.

Businesses that see massive growth in social media know how to utilize these voices as brand ambassadors. Hiring ambassadors with large following who speak directly to a business’s target audience can be a huge win. For example, poker giant 888Poker teamed up with Texas Hold’em champion Annie Duke to help bring more people into the sport. Duke speaks to over eighty five thousand Twitter followers daily about poker tips, decision making and women in sport. 888 and Duke are able to reach young women with the message that they can play poker and win at the highest level, just like Duke.

Marketing tips are most effective when they’re used behind a consistent, well-established brand. Even if it is a brand that hasn’t gained a lot of followers yet, leveraging ambassadors who do is a very effective strategy.

Should You Cancel Old Credit Cards? Know the Pros and Cons

Deciding whether to keep an old credit card or get rid of it is not a simple choice to make, but with the right knowledge, it should be easier to come to a decision. Find the pros and cons of cancelling an old credit card below:

Pros of cancelling old credit cards

  • You’ll rid yourself of a possible liability

Whatever the reason for closing an old credit card, one less credit card could mean one less opening for incidences of fraud or theft. Because old credit cards are often forgotten and are generally more difficult to maintain and manage, they could be vulnerable to criminals.

  • You’ll have less temptation to fight

If you are one of those who feel richer than you really are because you have extra credit, then it might be best to cancel some of your credit cards. The same applies to people who tend to spend more than they should, so in order to prevent or reduce temptation, it is a good idea to close any extra lines of credit.

  • You can cut back on paying annual fees

Your old credit card accounts may have annual fees and you really shouldn’t be paying annual fees on a credit card you don’t use. Whether it is because you were not paying close enough attention or because you applied for the card when your credit was poor, you will save a good deal of money by getting rid of the card and if you must, replace it with a personal credit card with a better deal. Once you have good credit, the competitive financial landscape will sort out the rest.

Cons of cancelling old credit cards

  • Cancelling could hurt your credit score

If you have a negative payment history, closing an old credit card won’t work magic for you because the payment history of a card continues to affect your credit even after the account has been closed. While the effect the closed account has on your credit score will lessen over time, it is certainly not a solution for improving your credit. Other factors to consider include the utilisation rate and whether the card you intend to cancel is your only credit card.

  • You could lose out on existing customer deals

While they are often not as juicy as new customer deals, some lenders may offer current cardholders a fantastic deal every now and then. If your lender is one of the considerate ones, you might be losing out on opportunities to enjoy great deals on your credit card if you decide to cancel. While the offers may not be better than those for new customers, at least you won’t have to go through a credit check.

Before taking the leap and cancelling an old card, be sure to evaluate your position carefully so you don’t end up with regrets. Learn how keeping or cancelling the card will affect you in the long and short run.