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Underground Shoring – How Smugglers Are Setting the Standard

A lot of construction companies have a need for underground shoring rental. When they look for it, they usually want the most technologically advanced tools, searching for state of the art. State of the art, however, is only available through companies with a lot of resources, and they want to see a significant return for that as well. Furthermore, these tools have to meet various governmental regulations as well. None of those issues are of concern to smugglers, however, who seem to be able to get things done without any fancy equipment.

A Smugglers’ Paradise

The border between the US and Mexico is heavily guarded. Yet, for all these efforts and even the current president’s promise to build a wall, a wealth of illegal traffic still makes its way through. Clearly, no wall would be able to stop people anyway, since most simply tunnel underneath the border.

The U.S. Customs and Border agents have noted that there has been a rise in the number of tunnels. In fact, in 2009 alone, they found 26, a rise of 60% since 2008. Then, between 2006 and 2010, there were some 51 individual tunnels uncovered between Sonora, Mexico, and the town of Nogales, AZ, a rate of around one tunnel for each month. Some of those were primitive and dug by hand, but others were technological marvels, with ventilation hoses and electric cables! Any tunnels found have been sealed, of course, but cartels seem to simply open them back up.

What Can We Learn from Smugglers?

Construction and shoring companies have seen that there are just two things needed in any tunnel, regardless of who creates it:

  1. A way to transport materials and people in an efficient way. This means it should be about 7 feet tall, so people don’t have to stoop. It should also have a smooth and frim floor to make moving materials easier.
  2. A way to prevent cave-ins through shoring. This is for the safety of those going through the tunnels and to make sure no expenses are wasted on having to re-dig an area that has collapsed. And this is what underground shoring materials are needed for.

In a legitimate tunnel project, temporary access is often required. In this case, shoring equipment can be rented, because it ensures that tunneling operations can run efficiently and smoothly. By renting, they ensure that they only use equipment as and when it is needed, rather than having to invest in anything that they only use occasionally.

Even if tunneling is a regular requirement, renting shoring equipment is usually preferred. This is because it has a number of financial advantages, including the fact that the company who rents it does not have to pay for things such as service, maintenance, repairs, and replacements. All those things are included in the price. What we can learn from smugglers, however, is that having the latest technological tools available is not so important. What matters more is that it is fit for purpose.

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Branding Tips from Million-Dollar Online Casinos

Branding is a field that evolves constantly. As online business activity has grown, branding and marketing has become more complex than ever before.

With new channels, strategies, and platforms developing constantly, organizations from all industries work to get the most out of their marketing efforts.

There may be no more competitive market than online casinos. When looking for marketing tips, most people look to the biggest success stories they can find. Million-dollar online businesses know what works when it comes to making a sale. Though modeling your marketing strategy off that of the pros may take some time, it can provide great results in the long-run.

Optimizing Content for the Viewer

Every person has their own tastes and preferences, a fact that has kept marketing professionals busy since the days of black-and-white TV advertisements. The digital age has made it easier to see what people enjoy, and to set up your content accordingly.

Big money companies don’t get that way by wasting resources. When they publish a piece of marketing material, be it a promotional advertisement, a product description, or a white paper, they know what their audience likes.

The top online casino brands create amazing content around tournaments they are sponsoring, sponsored poker player stories and much more. This content then gets distributed across their digital assets to bring more people into their ecosystem.

People respond better when marketing material tells them what they want to know and helps them solve a problem they’re having. Once you’ve got the content they want, the next step is to help them find it.

Using Social Media to Distribute Content

If a person is looking for something from an online business, it usually means they’d prefer this option to a brick-and-mortar store. A physical retailer may rely on commercials, billboards, and other traditional forms of promotion. However, online businesses usually get discovered through social media.

Major companies aim to be the customer’s go-to resource, making the advertising landscape a competitive atmosphere. Customers want a company that has a reputation for being the top choice, not a secondary option.

Building a community of engaged fans is the highest priority of many online casino brands. While having a large following is nice, a community that is actively engaged and interested in the content you are publishing drives traffic and new business consistently for these brands. This strategy can be deployed to any business if you focus on sharing content that your community truly wants.

Use Trusted Ambassadors to Grow Reach

People appreciate consistency. With so many social media platforms there’s an infinite stream of voices talking about every subject under the sun. It’s the voices of experts that consistently provide valuable content that cut through the noise.

Businesses that see massive growth in social media know how to utilize these voices as brand ambassadors. Hiring ambassadors with large following who speak directly to a business’s target audience can be a huge win. For example, poker giant 888Poker teamed up with Texas Hold’em champion Annie Duke to help bring more people into the sport. Duke speaks to over eighty five thousand Twitter followers daily about poker tips, decision making and women in sport. 888 and Duke are able to reach young women with the message that they can play poker and win at the highest level, just like Duke.

Marketing tips are most effective when they’re used behind a consistent, well-established brand. Even if it is a brand that hasn’t gained a lot of followers yet, leveraging ambassadors who do is a very effective strategy.

Should You Cancel Old Credit Cards? Know the Pros and Cons

Deciding whether to keep an old credit card or get rid of it is not a simple choice to make, but with the right knowledge, it should be easier to come to a decision. Find the pros and cons of cancelling an old credit card below:

Pros of cancelling old credit cards

  • You’ll rid yourself of a possible liability

Whatever the reason for closing an old credit card, one less credit card could mean one less opening for incidences of fraud or theft. Because old credit cards are often forgotten and are generally more difficult to maintain and manage, they could be vulnerable to criminals.

  • You’ll have less temptation to fight

If you are one of those who feel richer than you really are because you have extra credit, then it might be best to cancel some of your credit cards. The same applies to people who tend to spend more than they should, so in order to prevent or reduce temptation, it is a good idea to close any extra lines of credit.

  • You can cut back on paying annual fees

Your old credit card accounts may have annual fees and you really shouldn’t be paying annual fees on a credit card you don’t use. Whether it is because you were not paying close enough attention or because you applied for the card when your credit was poor, you will save a good deal of money by getting rid of the card and if you must, replace it with a personal credit card with a better deal. Once you have good credit, the competitive financial landscape will sort out the rest.

Cons of cancelling old credit cards

  • Cancelling could hurt your credit score

If you have a negative payment history, closing an old credit card won’t work magic for you because the payment history of a card continues to affect your credit even after the account has been closed. While the effect the closed account has on your credit score will lessen over time, it is certainly not a solution for improving your credit. Other factors to consider include the utilisation rate and whether the card you intend to cancel is your only credit card.

  • You could lose out on existing customer deals

While they are often not as juicy as new customer deals, some lenders may offer current cardholders a fantastic deal every now and then. If your lender is one of the considerate ones, you might be losing out on opportunities to enjoy great deals on your credit card if you decide to cancel. While the offers may not be better than those for new customers, at least you won’t have to go through a credit check.

Before taking the leap and cancelling an old card, be sure to evaluate your position carefully so you don’t end up with regrets. Learn how keeping or cancelling the card will affect you in the long and short run.