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Here are 4 Reasons Why Every Startup Business Can’t Survive without Social Media

Building a startup business is very challenging and as a new business owner, you’ll need all the help you can get both offline and online. The internet has made it fast and easy for businesses to communicate with the customer on an even closer and more consistent level and social media platforms such as Instagram, Facebook and Twitter are largely responsible for it. In this digital era, your company needs to be on social media or face the risk of remaining indistinct and invisible. Launching and maintaining a constant presence on social media should therefore be one of your major goals as a startup business. In case you are yet to be convinced, here are four reasons why every startup business can’t survive without social media.

  1. Social Media Helps to Understand the Unique Needs of your Customer

Zooming in on the specific needs of your target audience is made possible and easier with social media. You would then be able to provide them with the right information and solution to their problems. By closely monitoring the related analytics too, you stand a better chance of defining what they need and how to make your brand answer to those needs better. Naturally, the needs of your UK based customers will be different from the needs of customers elsewhere. With the proper use of social media for business, you will avoid forcing your brand on the audience in order to advertise your product or service.

  1. Social Media Helps to Discover New Customers Easily

With the different social media channels available, you have the opportunity to spread your messages, display your logo, products and services just about anywhere in the world. You can narrow down your target market too with the help of social media to find the exact group of people who would be more likely to buy into what you’re offering. For instance, sharing significant, brand-relevant images on Instagram and adding catchy captions and relevant hashtags to them will help you reach customers you normally wouldn’t be able to locate.

  1. Social Media Exposes the Competition and Helps You Beat It

As a startup business, having clear insight into your competition is invaluable. Social media comes in when you need to discover what your competitors are doing and what’s working for them. You’ll then be able to correct your mistakes, learn from theirs and make your own brand better. Social media tools offer a detailed overview of your strategy, how successful it is and how you can improve to make it even more so. You can carry out real time analytics of your content and statistics and optimise your content to generate more leads for your business. Tracking leads and sales and generating new ones based on the results is all made possible through social media.

  1. Social Media Helps to Stimulate Audience Engagement

Social media is a powerful and effective means of getting your audience excited about your products and services. you can not only introduce your new business to the public, but with careful social media packaging and creating unique online experiences, your audience will be encouraged to engage with and share your products and services with the rest of the world. Audience engagement with your business via social media can grow your brand and improve your popularity beyond your expectations. This is especially important for small startup businesses on a tight budget. Social media offers you the best form of advertisement you can find.

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Can You Predict Ovulation?

If you’re trying to get pregnant, then this question has to be at the forefront of your mind. You can only conceive during your ‘fertile window’ – a period of a few days in each cycle anchored in place by when you ovulate.

For conception to occur, active sperm have to encounter a fertile egg (usually in the fallopian tubes, sometimes in the uterus), which means that you opportunity to get pregnant each month is dictated by how long both sperm and egg can survive! As healthy sperm can survive in the body for four to five days, and an egg remains fertile for between twelve and twenty four hours, this gives you a period of four to five days in each menstrual cycle when you can get pregnant.

Predicting this window of time is really important, especially if you have a plan for the ideal time you want to get pregnant and give birth. It’s absolutely vital if you’re trying to counter the fertility effects of conditions like Polycystic Ovary Syndrome, which makes ovulation rarer and less regular – identifying and anticipating that key moment is the key tool you have available to help you get pregnant.

Is there an answer, though? Plenty of products promise to be an ovulation predictor but do they work?

Ovulation Calculators

These are perhaps the most convenient, lowest effort solution available, which makes them inherently attractive to some. All you need to do is enter the date your last period started, and the length of your menstrual cycle, and it can place where you are in yours, and tell you when you’re due to menstruate.

These work well – for women with extremely regular cycles. If yours works like clockwork every month, this is a good option, but even then tools like this simply can’t pick up health issues that might cause a disruption to your cycle.

Ovulation Predictor Kits

Known as OPKs, these kits work like pregnancy test: they check your urine for a spike in a particular hormone, the Luteinising Hormone that prompts your ovaries to release an egg, in this case. If the test detects you’re experiencing a surge in this hormone it tells you’re ovulating!

The weakness of these tests is that they’re not good at picking up results if you have a disrupted hormonal background – if you have a naturally low surge of LH it may never pick it up even if you ovulate regularly!

Basal Body Temperature

This is one of the best measures, with real predictive power: your basal body temperature (the minimum it sinks to while you sleep) responds to your menstrual cycle, so taking your temperature with an accurate digital thermometer can predict when you’re due to be at your most fertile.

It can be hard work to get good readings, but with specialised products available to take some of the pain out of taking readings and turning data into predictions, it’s the best option for the majority of people!

Could You Be the Next Crime Victim?

Being a victim of crime is something no one wants to be a part of.

That said are you doing everything within your power to lower the chances of being the next victim? If you are not, you could be setting yourself up for trouble.

With that in mind, what steps can you take to steer clear of being a crime victim?

Don’t Think It Can’t Happen to You

In your quest to steer clear of ending up a victim, your first step should be to understand that it can happen to anyone.

That said you want to avoid having the notion that you are immune to it. Even when you think you’ve taken all the right steps to avoid crime, it can still surprise you.

Among some of the crimes and how you can avoid them:

1. Identity theft – One of the more troublesome crimes, identity theft can strike at any time. With that being the case, you want to have an identity protection plan backing you up. Whether you look into LifeLock identity protection service or another brand, protect yourself. Such coverage will alert you to any red flags as you look to protect your finances. The most notable is someone without authority has tried to access your finances. Remember, one successful identity theft caper can have dire consequences for your finances.

2. Property theft – No matter the items involved, property theft is another crime you want to be aware of. With that in mind, you should make sure all your property has protection at all times. An example of this would be your vehicle. Are you someone who leaves their vehicle unlocked all or most of the times? If so, you are asking for trouble. Even if you lock your car or truck on a regular basis, do not leave valuables in it. Items like laptops, phones and significant money should never be in your vehicle. If you need to leave something of value in your vehicle for only a brief period of time, lock it in the trunk. At least this way it is out of the public view should someone come upon your vehicle.

3. Home invasion – Another crime to stay on top of would be a homeinvasion. In such a scenario, a criminal would break into your home whether you are there or not at the time. If you are, things could be even worse. To best protect your home, having a security system in place is a good start. If you do not have one now, go online and see which companies offer the best systems. You can check with friends to see which home security systems they recommend. Even with a security system in place, use some commonsense too. This means not leaving doors unlocked to start with. If you are going to be away for any extended period of time, be sure to have your mail/newspapers picked up. Also make sure your grass is trimmed and any snow is shoveled. Never give off signs that your home is sitting there without you around.

In your efforts to avoid being a crime victim, will you come out on top?