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Here are 4 Reasons Why Every Startup Business Can’t Survive without Social Media

August 30, 2017Business, Tech

Building a startup business is very challenging and as a new business owner, you’ll need all the help you can get both offline and online. The internet has made it fast and easy for businesses to communicate with the customer on an even closer and more consistent level and social media platforms such as Instagram, Facebook and Twitter are largely responsible for it. In this digital era, your company needs to be on social media or face the risk of remaining indistinct and invisible. Launching and maintaining a constant presence on social media should therefore be one of your major goals as a startup business. In case you are yet to be convinced, here are four reasons why every startup business can’t survive without social media.

  1. Social Media Helps to Understand the Unique Needs of your Customer

Zooming in on the specific needs of your target audience is made possible and easier with social media. You would then be able to provide them with the right information and solution to their problems. By closely monitoring the related analytics too, you stand a better chance of defining what they need and how to make your brand answer to those needs better. Naturally, the needs of your UK based customers will be different from the needs of customers elsewhere. With the proper use of social media for business, you will avoid forcing your brand on the audience in order to advertise your product or service.

  1. Social Media Helps to Discover New Customers Easily

With the different social media channels available, you have the opportunity to spread your messages, display your logo, products and services just about anywhere in the world. You can narrow down your target market too with the help of social media to find the exact group of people who would be more likely to buy into what you’re offering. For instance, sharing significant, brand-relevant images on Instagram and adding catchy captions and relevant hashtags to them will help you reach customers you normally wouldn’t be able to locate.

  1. Social Media Exposes the Competition and Helps You Beat It

As a startup business, having clear insight into your competition is invaluable. Social media comes in when you need to discover what your competitors are doing and what’s working for them. You’ll then be able to correct your mistakes, learn from theirs and make your own brand better. Social media tools offer a detailed overview of your strategy, how successful it is and how you can improve to make it even more so. You can carry out real time analytics of your content and statistics and optimise your content to generate more leads for your business. Tracking leads and sales and generating new ones based on the results is all made possible through social media.

  1. Social Media Helps to Stimulate Audience Engagement

Social media is a powerful and effective means of getting your audience excited about your products and services. you can not only introduce your new business to the public, but with careful social media packaging and creating unique online experiences, your audience will be encouraged to engage with and share your products and services with the rest of the world. Audience engagement with your business via social media can grow your brand and improve your popularity beyond your expectations. This is especially important for small startup businesses on a tight budget. Social media offers you the best form of advertisement you can find.

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January 11, 2023DIY / Home Improvement

How to Restore Antique Glassware

Getting your old antique glasses to look like new ones can be complicated. It involves many steps, from cleaning and resilvering to analyzing the refractive index and displaying the glasses.

Cleaning

Knowing how to clean your ancient glass is essential for preserving its beauty, whether you are a collector or want to exhibit your prized glassware. However, the process can be difficult and cause damage. If there are any damages, you should get them fixed right away by glass repairs Houston, TX specialist.

The correct way to clean glass is to use a soft, non-abrasive cleaner. For example, dish soap, distilled water, and dishwashing liquid can be used. These ingredients are gentle on metals and are effective at breaking up dirt and grease.

The best way to clean antique glass is to use a soft, lint-free cloth. Dip it into a bowl of distilled water and gently wipe down the surface. You can also soak a glass in warm water and dish soap solution.

If the dirt is stuck on the glass, you can use mild acid or vinegar to break it up. You can also use chamois leather or well-rung-out chamois to remove stubborn stains.

Analysis of Refractive Index

During the past centuries, many useful articles were produced from glasses. Besides the standard measurements of the density and bending strength, the analysis of the refractive index of a glass sample is also important. This information helps determine if the material is suitable for the intended use.

Several methods are available in the market which provides indirect measurements of the refractive index. Some of them require the sample to be immersed in liquid before measurement. Others are based on the structural parameters of the sample. However, these methods limit the accuracy of the samples’ refractive index. Therefore, the proposed method aims to directly measure glasses’ refractive index without requiring structural parameters.

This method has two advantages over traditional methods: measurement accuracy and environmental vibrations robustness. The accuracy of refractive index measurement can reach 5 x 10-4.

Removal of Old Silver

A cleaning solution can be a good way to remove old silver from antique glasses. The solution works quickly and doesn’t harm the environment.

A good solution is made of food-grade ingredients. You can find this product at many fabric stores. It would help to have a large container to soak your silver in.

You can also apply a baking soda bath to soften the tarnish. Again, it would help if you used aluminum foil to make this work. You can then polish the silver with a soft cloth.

Some people also use toothpaste. If you do, use a microfiber cloth to rub it onto the silver. Once the tarnish has been removed, rinse the silver with clean water. If the tarnish is still stubborn, you may need to apply more baking soda.

Resilvering

Whether you have an antique mirror or a glass piece, try resilvering it. Silvering is a chemical process that applies a thin layer of silver to the surface of a glass. It is a technique that has been used for centuries.

You should be aware that resilvering your mirror can be expensive. It is common for mirror resilvering to cost around $15 per square foot.

This process is a complicated one and requires the use of toxic chemicals. However, resilvering a mirror is well worth it.

The first step to resilvering your mirror is to clean it carefully. You should also remove the protective silver backing. This will allow you to reapply the silver layer.

Next, you need to apply the silver leaf. You can apply it in several places on the mirror. This will help to cover any scratches or cracks in the silver layer. You should use a soft felt cloth to smooth out any wrinkles.
January 11, 2023Finance

5 Tips for Investing in Fixer-Upper Properties

Fixer-upper properties can be a great way to get into the real estate market. They can be purchased for much less than their full market value, and the profit potential is huge. 

However, investing in fixer-upper properties can also be tricky. There are many costs that you may not be aware of, and there are a lot of hidden problems that could arise. 

Fortunately, today’s guide is here to help. We’re now going to look at some of the best tips for investing in fixer-upper properties. 

Know what you’re getting into 

The first and most important tip is to make sure that you know what you’re getting into. Investing in a fixer-upper property is a big commitment, and it’s important to understand all the risks and rewards that come with the process. 

This means researching and finding out as much as possible about the property before you make a purchase. You should also factor in the potential costs of renovations, materials, and labour. 

Get a professional inspection 

Before making a purchase, it’s important to get a professional inspection. This will help identify any potential issues with the property and ensure it’s a worthwhile investment. 

It’s also a good idea to get a contractor to look over the property as well. This will give you a better idea of the costs associated with the renovations and help identify any potential issues before you make a purchase. 

Budget for hidden costs 

The next tip is to budget for hidden costs. This means taking into account all of the potential costs that may arise during the renovation process. 

This could range from the cost of materials and labour to any permits or even landlord insurance that may be required if you are letting in the interim. It’s crucial to factor in any potential hidden costs before making a purchase, so you’re not caught off guard later. 

Secure financing

It should also go without saying that you will need to secure financing before you make the purchase. This will ensure you have the money you need to complete the project and make a profit. 

There are several different financing options available, so make sure you research and find the best one for your situation. 

Be prepared for the market

Finally, it’s important to be prepared for the market. Once you’ve completed the renovations, you will need to find a buyer for the property. This means researching and finding out as much as possible about the market to get the best price for your property. On some occasions, this may even involve holding tight for a few months – just so the market can settle and you can get the best price for all the renovations you have invested in. A quick look at the recent sold prices in the area and conversations with local estate agents will help you no end.