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Branding Tips from Million-Dollar Online Casinos

Branding is a field that evolves constantly. As online business activity has grown, branding and marketing has become more complex than ever before.

With new channels, strategies, and platforms developing constantly, organizations from all industries work to get the most out of their marketing efforts.

There may be no more competitive market than online casinos. When looking for marketing tips, most people look to the biggest success stories they can find. Million-dollar online businesses know what works when it comes to making a sale. Though modeling your marketing strategy off that of the pros may take some time, it can provide great results in the long-run.

Optimizing Content for the Viewer

Every person has their own tastes and preferences, a fact that has kept marketing professionals busy since the days of black-and-white TV advertisements. The digital age has made it easier to see what people enjoy, and to set up your content accordingly.

Big money companies don’t get that way by wasting resources. When they publish a piece of marketing material, be it a promotional advertisement, a product description, or a white paper, they know what their audience likes.

The top online casino brands create amazing content around tournaments they are sponsoring, sponsored poker player stories and much more. This content then gets distributed across their digital assets to bring more people into their ecosystem.

People respond better when marketing material tells them what they want to know and helps them solve a problem they’re having. Once you’ve got the content they want, the next step is to help them find it.

Using Social Media to Distribute Content

If a person is looking for something from an online business, it usually means they’d prefer this option to a brick-and-mortar store. A physical retailer may rely on commercials, billboards, and other traditional forms of promotion. However, online businesses usually get discovered through social media.

Major companies aim to be the customer’s go-to resource, making the advertising landscape a competitive atmosphere. Customers want a company that has a reputation for being the top choice, not a secondary option.

Building a community of engaged fans is the highest priority of many online casino brands. While having a large following is nice, a community that is actively engaged and interested in the content you are publishing drives traffic and new business consistently for these brands. This strategy can be deployed to any business if you focus on sharing content that your community truly wants.

Use Trusted Ambassadors to Grow Reach

People appreciate consistency. With so many social media platforms there’s an infinite stream of voices talking about every subject under the sun. It’s the voices of experts that consistently provide valuable content that cut through the noise.

Businesses that see massive growth in social media know how to utilize these voices as brand ambassadors. Hiring ambassadors with large following who speak directly to a business’s target audience can be a huge win. For example, poker giant 888Poker teamed up with Texas Hold’em champion Annie Duke to help bring more people into the sport. Duke speaks to over eighty five thousand Twitter followers daily about poker tips, decision making and women in sport. 888 and Duke are able to reach young women with the message that they can play poker and win at the highest level, just like Duke.

Marketing tips are most effective when they’re used behind a consistent, well-established brand. Even if it is a brand that hasn’t gained a lot of followers yet, leveraging ambassadors who do is a very effective strategy.

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The Basics of Wardrobe Design and Constructions

Wardrobes allow for custom design storage that makes organization easier around your home and particularly the bedrooms. It allows for multiple sections of drawers, doors, and shelves so that you can store items in a more functional and aesthetically pleasing manner. Without a good wardrobe design, the bedrooms in your house will often be cluttered with socks, ties, belts, shirts, and pants. Here is what you need to know about the basics of installing a wardrobe.

Size and Dimensions

The main difference between a closet and a wardrobe is that the former is built into the wall. Since wardrobes are external, they can be of whatever size that fits your needs. However, certain conventions still influence the dimensions of the wardrobe today.

  • Depth: The depth of the wardrobe can be just deep enough to allow for the hanging of clothes. However, the depth can vary from between 50 and 70 centimeters and 62 cm is the recommended depth.
  • Width: It needs to be wide enough to accommodate the swinging of doors and placement of items in the open spaces with minimal obstructions. The width can vary between 40- 300 cm.
  • Height: This will depend on the dimensions of the space you want to place the wardrobe. Usually, wardrobes are between 140cm to 250cm high.

Style

You need to consider the style of the wardrobe if you want to make it both functional and aesthetically pleasing. There are many styles of wardrobes today with designs to incorporate your storage needs. If it is for hanging clothes only, an open section will be enough for most of your needs. However, you may require more partitions if you find there is also a need to store other items such as shoes, belts, ties, cufflinks, etc.

The wardrobe often has one, two or three partitions. Two partitions can be one for storing clothes, and the other partition set aside for other items. You may opt for one with more partitions if you have a wider range of accessories and you need your space to be more functional. Instead of getting a new wardrobe, you can add shelves to any of these partitions. If you are sharing the wardrobe with a partner organizing your things becomes much easier when you have more sections and shelves.

Materials

Old wardrobes were ready made and were built with metal, usually iron. Many homeowners bought them because they had a safe inside. Nowadays, wardrobes are lightweight and made of more affordable materials. Most are made of wooden boards and plywood to divide partitions and sections. A cheaper alternative to plastics such as MDF and particle boards are becoming more popular than plywood which has limited applications due to relatively high costs. For aesthetics, materials such as colored glass and polyurethane are used to provide the extra gloss and a finish to enhance its appeal.

Construction

Doing your own construction will require that you acquire the skills to work with hardwood and plywood, amongst other materials used to make wardrobes. If you are not confident with your ability to handle the process use your local handyman services to reduce the risks and associated costs.

Remedial Massage Can Heal!

Medical science has proven the benefits of all legitimate massage styles. Massage therapy has built a reputation for helping you calm your nerves, release tension and help eliminate pain you have in your muscles, tendons, ligaments, common joints and bones.

There are many different types & styles of massage, each with a different focus, but generally speaking they all do what is mentioned above. However some massage styles are more rooted in traditional medicine. The claims of medical benefits from massage therapy has built over decades to the point where many traditional medical practitioners have utilized elements of massage and found them to be extremely helpful for patients.

At the top of the list of effective massage types, is remedial massage. This type of massage is practiced by the most well-trained massage therapists and is used in hospitals and medical clinics around the world. The reason it has become so popular is because of the specific benefits remedial massage offers. Here are a few of those wonderful benefits.

Understanding Remedial Massage

Remedial massage begins with a detailed and in-depth assessment of the patient and their body. There is a specific focus on the condition of the ligaments, connective tissues, tendons, joints and muscles so that the therapist can understand the type of therapy that needs to be implemented. This vital information dictates to the therapist the type of massage regimen to use. Each patient will have a different set of circumstances and require a different, specialised therapy.

Remedial massage therapists are trained in the movements and workings of the body including pathophysiology, physiology and anatomy as well as many different types of massage. This massage therapist will mix & match different massage techniques in order to create the most effective massage therapy.

Benefits of Remedial Massage

Remedial massage patients will often visit a remedial massage therapist on the advice of a medical physician if the patient has chronic, recurring or severe physical injuries that have a chance to be helped with massage therapy.

Remedial massage can benefit patients by:

  • The elimination of muscle tightness
  • Increased function in the Lymphatic System
  • Improved circulation
  • Better joint mobility and flexibility

Recovery from Soft Tissue Injuries

Remedial massage can also heal some soft tissue injuries. These can occur from many situations such as a trip or fall, car accident, playing sports or due to a degenerative disc or tissue condition. Remedial massage is able to aid with quicker and better healing of these injuries.

Remedial massage therapists are often thought of as the most skilled massage therapists because of their in-depth knowledge of the body and how to use massage to both relieve pain and heal. They take techniques from the best massage therapies and use them as needed on patients.