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Branding Tips from Million-Dollar Online Casinos

Branding is a field that evolves constantly. As online business activity has grown, branding and marketing has become more complex than ever before.

With new channels, strategies, and platforms developing constantly, organizations from all industries work to get the most out of their marketing efforts.

There may be no more competitive market than online casinos. When looking for marketing tips, most people look to the biggest success stories they can find. Million-dollar online businesses know what works when it comes to making a sale. Though modeling your marketing strategy off that of the pros may take some time, it can provide great results in the long-run.

Optimizing Content for the Viewer

Every person has their own tastes and preferences, a fact that has kept marketing professionals busy since the days of black-and-white TV advertisements. The digital age has made it easier to see what people enjoy, and to set up your content accordingly.

Big money companies don’t get that way by wasting resources. When they publish a piece of marketing material, be it a promotional advertisement, a product description, or a white paper, they know what their audience likes.

The top online casino brands create amazing content around tournaments they are sponsoring, sponsored poker player stories and much more. This content then gets distributed across their digital assets to bring more people into their ecosystem.

People respond better when marketing material tells them what they want to know and helps them solve a problem they’re having. Once you’ve got the content they want, the next step is to help them find it.

Using Social Media to Distribute Content

If a person is looking for something from an online business, it usually means they’d prefer this option to a brick-and-mortar store. A physical retailer may rely on commercials, billboards, and other traditional forms of promotion. However, online businesses usually get discovered through social media.

Major companies aim to be the customer’s go-to resource, making the advertising landscape a competitive atmosphere. Customers want a company that has a reputation for being the top choice, not a secondary option.

Building a community of engaged fans is the highest priority of many online casino brands. While having a large following is nice, a community that is actively engaged and interested in the content you are publishing drives traffic and new business consistently for these brands. This strategy can be deployed to any business if you focus on sharing content that your community truly wants.

Use Trusted Ambassadors to Grow Reach

People appreciate consistency. With so many social media platforms there’s an infinite stream of voices talking about every subject under the sun. It’s the voices of experts that consistently provide valuable content that cut through the noise.

Businesses that see massive growth in social media know how to utilize these voices as brand ambassadors. Hiring ambassadors with large following who speak directly to a business’s target audience can be a huge win. For example, poker giant 888Poker teamed up with Texas Hold’em champion Annie Duke to help bring more people into the sport. Duke speaks to over eighty five thousand Twitter followers daily about poker tips, decision making and women in sport. 888 and Duke are able to reach young women with the message that they can play poker and win at the highest level, just like Duke.

Marketing tips are most effective when they’re used behind a consistent, well-established brand. Even if it is a brand that hasn’t gained a lot of followers yet, leveraging ambassadors who do is a very effective strategy.

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Can You Predict Ovulation?

If you’re trying to get pregnant, then this question has to be at the forefront of your mind. You can only conceive during your ‘fertile window’ – a period of a few days in each cycle anchored in place by when you ovulate.

For conception to occur, active sperm have to encounter a fertile egg (usually in the fallopian tubes, sometimes in the uterus), which means that you opportunity to get pregnant each month is dictated by how long both sperm and egg can survive! As healthy sperm can survive in the body for four to five days, and an egg remains fertile for between twelve and twenty four hours, this gives you a period of four to five days in each menstrual cycle when you can get pregnant.

Predicting this window of time is really important, especially if you have a plan for the ideal time you want to get pregnant and give birth. It’s absolutely vital if you’re trying to counter the fertility effects of conditions like Polycystic Ovary Syndrome, which makes ovulation rarer and less regular – identifying and anticipating that key moment is the key tool you have available to help you get pregnant.

Is there an answer, though? Plenty of products promise to be an ovulation predictor but do they work?

Ovulation Calculators

These are perhaps the most convenient, lowest effort solution available, which makes them inherently attractive to some. All you need to do is enter the date your last period started, and the length of your menstrual cycle, and it can place where you are in yours, and tell you when you’re due to menstruate.

These work well – for women with extremely regular cycles. If yours works like clockwork every month, this is a good option, but even then tools like this simply can’t pick up health issues that might cause a disruption to your cycle.

Ovulation Predictor Kits

Known as OPKs, these kits work like pregnancy test: they check your urine for a spike in a particular hormone, the Luteinising Hormone that prompts your ovaries to release an egg, in this case. If the test detects you’re experiencing a surge in this hormone it tells you’re ovulating!

The weakness of these tests is that they’re not good at picking up results if you have a disrupted hormonal background – if you have a naturally low surge of LH it may never pick it up even if you ovulate regularly!

Basal Body Temperature

This is one of the best measures, with real predictive power: your basal body temperature (the minimum it sinks to while you sleep) responds to your menstrual cycle, so taking your temperature with an accurate digital thermometer can predict when you’re due to be at your most fertile.

It can be hard work to get good readings, but with specialised products available to take some of the pain out of taking readings and turning data into predictions, it’s the best option for the majority of people!

Could You Be the Next Crime Victim?

Being a victim of crime is something no one wants to be a part of.

That said are you doing everything within your power to lower the chances of being the next victim? If you are not, you could be setting yourself up for trouble.

With that in mind, what steps can you take to steer clear of being a crime victim?

Don’t Think It Can’t Happen to You

In your quest to steer clear of ending up a victim, your first step should be to understand that it can happen to anyone.

That said you want to avoid having the notion that you are immune to it. Even when you think you’ve taken all the right steps to avoid crime, it can still surprise you.

Among some of the crimes and how you can avoid them:

1. Identity theft – One of the more troublesome crimes, identity theft can strike at any time. With that being the case, you want to have an identity protection plan backing you up. Whether you look into LifeLock identity protection service or another brand, protect yourself. Such coverage will alert you to any red flags as you look to protect your finances. The most notable is someone without authority has tried to access your finances. Remember, one successful identity theft caper can have dire consequences for your finances.

2. Property theft – No matter the items involved, property theft is another crime you want to be aware of. With that in mind, you should make sure all your property has protection at all times. An example of this would be your vehicle. Are you someone who leaves their vehicle unlocked all or most of the times? If so, you are asking for trouble. Even if you lock your car or truck on a regular basis, do not leave valuables in it. Items like laptops, phones and significant money should never be in your vehicle. If you need to leave something of value in your vehicle for only a brief period of time, lock it in the trunk. At least this way it is out of the public view should someone come upon your vehicle.

3. Home invasion – Another crime to stay on top of would be a homeinvasion. In such a scenario, a criminal would break into your home whether you are there or not at the time. If you are, things could be even worse. To best protect your home, having a security system in place is a good start. If you do not have one now, go online and see which companies offer the best systems. You can check with friends to see which home security systems they recommend. Even with a security system in place, use some commonsense too. This means not leaving doors unlocked to start with. If you are going to be away for any extended period of time, be sure to have your mail/newspapers picked up. Also make sure your grass is trimmed and any snow is shoveled. Never give off signs that your home is sitting there without you around.

In your efforts to avoid being a crime victim, will you come out on top?