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Ten Essential Marketing Trends for B2B Marketers in 2017

It’s no surprise that digital marketing is a moving target. With the launch of new algorithms that go through modifications from time to time, some features are discontinued while brand-new ones take root. Evaluating marketing patterns enable online marketers to stay ahead of their competitors. A rule of thumb to evaluate the trends for all marketers in the B2B sector is to analyze innovation across all the leading digital marketing channels. With these trends in mind, here are ten essential digital marketing patterns that are becoming increasingly popular in 2017.

  1. Marketing Automation. Marketing automation is one of the very best innovations for B2B marketing. Owing to current needs in digital marketing, online marketers require to automate jobs, such as emails, social networks, and numerous other website actions. Marketing automation software simplifies these tasks by connecting a business with their target audience. Marketing teams have to be constantly in touch with their prospective customers, so marketing automation software has actually become the gem in the crown for any digital marketing businesses.
  2. Interactive Content. Interactive digital content has ended up being a staple in B2B marketing. In the present digital landscape, engagement is lifeblood, and the efforts of online marketers are paid off when their audience not only views the content but also engages with it. This signifies the importance of interactive content as it assists in producing conversions. Clients study and compare different providers prior to buying anything. Here, interactive content works as a rival differentiation that educates buyers, therefore helping them make better decisions.
  3. Social networks. In accordance with topical research studies, social media platforms such as LinkedIn and Twitter cater the best outcomes to B2B companies. YouTube and Slideshare prove to be more effective than Google+. The factors being an increasing number of B2B businesses using Google+. With many social media platforms, it’s important to focus on and opt for the most reliable network is the finest concept.
  4. Live Streaming. According to various reports, it has actually been estimated that video will account for as much as 80 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were performed on social media networks, including Facebook, Snapchat, and Instagram. The action was amazing as they collected more attention from the target market. Live video engages the audience in an efficient method as people find it genuine and engaging.
  5. Mobile Marketing. Nowadays, 80% of individuals use mobile devices when using the internet. Mobile is being utilized rampantly, and digital marketers can optimize their brand name’s worth by utilizing mobile payment approaches, mobile search, and mobile apps. In addition, digital marketing agencies targeting advertisements on mobile specific applications assist them in improving their brand awareness. When integrated with social networks, mobile marketing brings desirable leads to digital marketing.
  6. Targeted Technique. Rather than blindly publishing content onto several outlets and hoping it gets found, marketing specialists are fine-tuning their approach. As the clamour for verifiable ROI grows louder, content marketers are doing more testing and narrowing their focus on the outlets that produce results.
  7. Publishing Model. Making blogs, posts, white papers, and case studies need various approaches other than standard marketing. Content advancement is more like publishing than marketing and needs skillsets customized to composing and effective communication.
  8. Customer-centric Marketing. Consumers are a savvy bunch, and if they’re researching an item or service, they need concrete details, not exclusively promotional content. If content has to do with your company, they’ll skip it and move on. Rather, content marketing ought to have to do with them and solutions to their problems. Every piece of content must have value for your target market.
  9. Responsive Websites. People check out email, access websites, and examine social media websites from myriad mobile gadgets. Every site must be understandable on any screen size and resize instantly. Mobile or nothing: That’s simply the way it is.
  10. Video. If a photo is worth a thousand words, then video is even more valuable! Video in all forms is progressively popular— corporate videos, video conferencing, and how-to presentations are ending up commonplace. Additionally, videos are more flexible than before. The ability to host them on websites like YouTube, share them on social networks sites, and include them through links in your emails and newsletters makes them an incredibly useful marketing tool.

 

Always remember that the best digital marketing practices ensure your success. If you’re looking for assistance to implement these marketing trends in your business, look for marketing consultants in Melbourne who can help you in every element of your service.

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How to Relax After a Stressful Day!

Body

Nowadays, hard-working people do run the world. They can always be reached, met, or asked for help. And it seems they never get tired. However, they do. The problem is that the life pace of such people is extremely intense, and there is almost no time for rest in their schedule. But it is proven that having a nice rest is the key to great efficiency.

 To Work or Not to Work?

 A lot of always-busy people think that if they make a short pause in work, it will be very difficult to start again. One should keep in mind that all recourses tend to run out, and it is vital to allow oneself to relax well, especially after some stressful working days. Otherwise, problems with concentration, sleep, and health may occur.

 Relax of Good Quality

 Having done all the working stuff, a person should get down to rest. It is desirable to completely switch to another activity. It enables you to turn attention and become less stressed. 

  • If you have a hobby, it is the best moment to do something you like. It can be embroidery, drawing, reading ­ anything that makes you relax. 
  • Meditation and yoga have also proven to be effective in making a person feel nice after stress. With their help, you can relieve tension after working days and restore the lost energy. 
  • One can go walking, running, or doing some sports outside. Studies have shown that fresh air does improve memory, sleep, and concentration. It especially is important for those who always work in the office.
  • Getting a massage is a perfect way to relax too. After a nice professional massage session, people often have a feeling of complete renewal. It is a perfect way to have not only physical but also mental rest. Playing different games helps a person to rest after a stressful day as well. It can be board, video, and ball games. Or, for example, card games, such as baccarat or poker. Now, there is no need to go to the casino to play such games; you can easily do it online right from your home. These things absorb people so much; they switch attention and reveal tension. Moreover, scientists have come to the conclusion that card games are very useful for stimulating brain activity since a player always has to memorize cards and perform calculations in mind.

Choose the most suitable way! Spoil yourself with a relaxation of good quality, and you will surely get your second wind.

Improve Your Health Using Technology: Here’s How

Improving your health using technology focuses on areas where technology, diet, and nutrition have a direct influence on the health and wellbeing of an individual. Oftentimes, we feel that improving our overall health takes a long time, but it’s really a matter of making small changes in our everyday habits. 

A lot of researches have shown the impact that technology can have on individuals wellbeing and health. With information right at our fingertips, we can all do something to improve our quality of life by simply making smarter decisions about what we eat and how much activity we are getting. Here are some vital tips:

Register with a private GP online

Patients can ask questions to speak to a GP online in the privacy of their own place and at their own time. This is extremely useful for those who are too ill to be able to make it out to their local surgery or for those who don’t have the time take a trip to the doctor in person unless absolutely necessary.

Use fitness and nutrition tracker

The importance of fitness and nutrition tracking technology in improving your health is the ability to have devices that will make it easier to understand what you’re eating and their nutritional value. This way, you can track how much you’ve consumed and nutrition you’re getting, plus your heart rate, your blood pressure, and even your sleep cycle. 

With this technology, you will be able to see the progress you make over a period of time and know exactly how to approach things to step by step to improve your overall health.

Utilise preventative healthcare

Preventative healthcare is the second most effective way to improve your health. Preventative healthcare helps to prevent illness and detects medical issues early enough so they can be treated before they become serious conditions. Remember, the point of using technology to improve your health is to assist you in being proactive towards your health. 

Get yourself a wearable device 

Wearable technology is a new and innovative way of presenting information, allowing you to obtain real-time feedback on everything from your heart rate to your physical activities.

A wearable device can continuously monitor your vital signs such as heart rate, blood pressure, body temperature, etc., and sync this data with a smartphone or other mobile devices using Bluetooth technology. Wearable technology with proper applications will assist you in keeping healthy and fit.

Register for Online Personal Training

Online personal training can help you improve your health in ways you never thought possible, leveraging technology. An online programme lets you achieve healthy living while staying in the comfort and convenience of your home, making it much more efficient than traditional programmes. 

No matter why you want to improve your health and wellbeing, technology is a key part of health in today’s society. This article has outlined some of the many ways this can be of great benefit to you.