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Secrets to Trade Show Success

If you have an exciting business or product then one of the very best places where you can showcase it is at a trade show. Trade shows are not only attended by a wide range of consumers including fellow businesses, but they are also usually covered by the media which means that you could get some great exposure for your business or product.

In order to ensure that your trade show goes off successfully, there are some keys which you need to get right, so that you can boost awareness and most importantly, sales, let’s take a look.

First Impressions

They say that you only get one opportunity to leave a great first impression and that is very true when it comes to trade shows. You need to bear in mind that your exhibition is going to be sandwiched in amongst many other different businesses, all vying for the visitors eyes. With this in mind, the first impression which you, your product, your team and your display gives, is going to be critical to your success.

  • Display

You display should be exciting, attractive and in line with what your company represents. Don’t fall into the trap of having a display which is solely fit for purpose as you’ll struggle to make it stand out, instead look at having a custom trade show display designed specifically for your brand.

  • Demonstration

One of the key attractions during your trade show will be the demonstration which you put on and you ought to spend time to ensure that it both shows off your products and your business, and also creates a real buzz around your booth to bring more people in.

Selling

These shows are not only about you being able to show off your products to new clients, it is also about making sales and you must be well prepared to do just that. Ensure that you have your best sales people with you at the trade show and work with them on their pitch, and to give them all of the information which they need. Very often you will be doing business with other businesses in this kind of show and for that reason you must ensure that your sales people know how to talk to them and most importantly, how to close that sale.

Free Advertising

The biggest challenge of a trade show is bringing people to your display and on top of giving a first impression, there are other things which you should be doing to attract visitors. Think about handing out freebies which people will notice on others and want for themselves, a free pen doesn’t quite cut the mustard any more. Equally you should think about what kind of interactive things your booth should have, that will draw customers in, music, games, fun, these are all solid tools which will attract more people. Try to get people gathered at your display as a crowd makes people wonder what is going and draws them in.

The key to trade show success really is in the preparation, get that right, and you can make some great sales, leads and contacts.

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Announcing Bundesliga Champion Borussia Dortmund Regional Partnership with GMO Trading

London, 29th June 2018 – In a big announcement today, GMO Trading one of the fasting growing online CFDs trading platform providers, has touted its new partnership with Borussia Dortmund, the eight time German Bundesliga Football Champions. The pact will position GMO Trading as the official regional partner for the football club this season.

At the commencement of the upcoming Bundesliga season, the companies will work closely to grow GMO’s market leading CFDs trading platform throughout Europe outside of Germany. The 2018-19 Bundesliga football season commences on 24th August, but GMO has already begun its marketing activities on its website at www.gmotrading.com and on its social media pages.

The GMO Trading platform is currently a favorite among CFDs traders throughout Europe including Germany and the UK. It features advanced speed and security and is easy to operate. There are training and research tools making it a top choice for beginning and

For those current and new GMO Trading clients, the marketing partnership will pay great dividends. They will receive offers to purchase limited Borussia Dortmund merchandise and access to VIP tickets and perks.

GMO Trading will be rolling out a number of Borussia Dortmund themed initiatives across its website and social media pages over the coming months.

For more information, please email Rebecca Wharmby – Rebecca.Wharmby@Threepipe.co.uk

About GMO Trading

GMO Trading is the brand name of Royal Forex a Cyprus Investment Firm, regulated by Cyprus Securities and Exchange Commission.

The company prides itself in offering its clients a first class trading platform that ensures the best available tools and provides them with access to global trading markets and all the available trading products.

For more information, visit the GMO Trading website at www.gmotrading.com or visit its Facebook at www.facebook.com/gmotrading/.

Canadian Destinations to Rekindle Your Love For Nature

If you are a nature lover then Canada should most certainly be at the top of your list fo places to visit. This vast nation manages to encompass just about every type of natural environment within its borders and it offers a huge amount for tourists to discover. Owing to the size of the country, you need to be smart with your travel planning, to make sure that you are able to visit all of those spectacular natural sights that are ready and waiting for you to discover. When you do go on a trip to Canada, looking to get back in touch with nature, here are the best places that you should be aiming for.

Emerald Lake, Yukon

For animal and nature lovers, Emerald Lake in southern Yukon makes for a perfect destination. This area was given the name Emerald owing to its thick and dense green color, which both the trees and the lake have. The Yukon Wildlife Preserve is one of the best opportunities to see several of Canada’s most famous mammals. This reserve covers a vast area of over 700 acres.

Cape Breton Island, Nova Scotia

Nova Scotia is a rugged territory with a truly unique landscape. Just off the Atlantic coast here you will find Cape Bretton Island, where the Highlands National Park is situated, possibly one of Canada’s most beautiful spots. Here you will have stunning ocean views across the Atlantic Ocean as well as some of the finest vantage points to spot black bears, moose, bobcats, coyotes and the illusive red fox. As if all of this wildlife wasn’t enough, you can also take trails along the coastline which can give you a birds-eye view of whales and dolphins swimming below.

Banff National Park, Atlanta

Some of Canada’s most iconic images are those with jagged mountain ranges, peering over turquoise glacial lakes with thick forest interspersed between the two. This is exactly what you will find in Alberta’s Banff national park, a truly spectacular corner of the world. This is actually the oldest park in Canada and the region makes up over 6000 square kilometers of land. It is here that the Canadian Rockies call home, with their snow-capped peaks and dramatic landscape. Here you can take kayak tours through the lakes and rivers, hike and climb, animal spot, or simply camp out in one of the most scenic places on the planet.

Churchill, Manitoba

This area of Canada is known as the country’s polar bear capital, and a trip here will all but guarantee you a chance to witness these awesome animals in their natural habitat. As if the sight of a polar bear wasn’t enough, here you can also spot beluga whales and almost 300 different species of local birds. Beyond everything else however, seeing a polar bear up close and personal, going about its daily business, will undoubtedly be one of your biggest highlights of visiting this gorgeous region of Canada.

Why not get back in touch with nature this year and hit some of Canada’s most beautiful scenic spots.