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Secrets to Trade Show Success

If you have an exciting business or product then one of the very best places where you can showcase it is at a trade show. Trade shows are not only attended by a wide range of consumers including fellow businesses, but they are also usually covered by the media which means that you could get some great exposure for your business or product.

In order to ensure that your trade show goes off successfully, there are some keys which you need to get right, so that you can boost awareness and most importantly, sales, let’s take a look.

First Impressions

They say that you only get one opportunity to leave a great first impression and that is very true when it comes to trade shows. You need to bear in mind that your exhibition is going to be sandwiched in amongst many other different businesses, all vying for the visitors eyes. With this in mind, the first impression which you, your product, your team and your display gives, is going to be critical to your success.

  • Display

You display should be exciting, attractive and in line with what your company represents. Don’t fall into the trap of having a display which is solely fit for purpose as you’ll struggle to make it stand out, instead look at having a custom trade show display designed specifically for your brand.

  • Demonstration

One of the key attractions during your trade show will be the demonstration which you put on and you ought to spend time to ensure that it both shows off your products and your business, and also creates a real buzz around your booth to bring more people in.

Selling

These shows are not only about you being able to show off your products to new clients, it is also about making sales and you must be well prepared to do just that. Ensure that you have your best sales people with you at the trade show and work with them on their pitch, and to give them all of the information which they need. Very often you will be doing business with other businesses in this kind of show and for that reason you must ensure that your sales people know how to talk to them and most importantly, how to close that sale.

Free Advertising

The biggest challenge of a trade show is bringing people to your display and on top of giving a first impression, there are other things which you should be doing to attract visitors. Think about handing out freebies which people will notice on others and want for themselves, a free pen doesn’t quite cut the mustard any more. Equally you should think about what kind of interactive things your booth should have, that will draw customers in, music, games, fun, these are all solid tools which will attract more people. Try to get people gathered at your display as a crowd makes people wonder what is going and draws them in.

The key to trade show success really is in the preparation, get that right, and you can make some great sales, leads and contacts.

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Could You Be the Next Crime Victim?

Being a victim of crime is something no one wants to be a part of.

That said are you doing everything within your power to lower the chances of being the next victim? If you are not, you could be setting yourself up for trouble.

With that in mind, what steps can you take to steer clear of being a crime victim?

Don’t Think It Can’t Happen to You

In your quest to steer clear of ending up a victim, your first step should be to understand that it can happen to anyone.

That said you want to avoid having the notion that you are immune to it. Even when you think you’ve taken all the right steps to avoid crime, it can still surprise you.

Among some of the crimes and how you can avoid them:

1. Identity theft – One of the more troublesome crimes, identity theft can strike at any time. With that being the case, you want to have an identity protection plan backing you up. Whether you look into LifeLock identity protection service or another brand, protect yourself. Such coverage will alert you to any red flags as you look to protect your finances. The most notable is someone without authority has tried to access your finances. Remember, one successful identity theft caper can have dire consequences for your finances.

2. Property theft – No matter the items involved, property theft is another crime you want to be aware of. With that in mind, you should make sure all your property has protection at all times. An example of this would be your vehicle. Are you someone who leaves their vehicle unlocked all or most of the times? If so, you are asking for trouble. Even if you lock your car or truck on a regular basis, do not leave valuables in it. Items like laptops, phones and significant money should never be in your vehicle. If you need to leave something of value in your vehicle for only a brief period of time, lock it in the trunk. At least this way it is out of the public view should someone come upon your vehicle.

3. Home invasion – Another crime to stay on top of would be a homeinvasion. In such a scenario, a criminal would break into your home whether you are there or not at the time. If you are, things could be even worse. To best protect your home, having a security system in place is a good start. If you do not have one now, go online and see which companies offer the best systems. You can check with friends to see which home security systems they recommend. Even with a security system in place, use some commonsense too. This means not leaving doors unlocked to start with. If you are going to be away for any extended period of time, be sure to have your mail/newspapers picked up. Also make sure your grass is trimmed and any snow is shoveled. Never give off signs that your home is sitting there without you around.

In your efforts to avoid being a crime victim, will you come out on top?

 

 

 

Office Rules To Boost Productivity

If you run an office then you will know only too well how the pace and quality of work seems to ebb and flow from day to day. Naturally you want the team to be firing on all cylinders as often as possible, so it is up to you to ensure that you have created an environment in which your staff can do just that. There are a great many office desk hacks which you can find online at places like https://www.businessbacker.com/ that will talk about how to get the best out of your staff.  We are going to look a little wider than that today and focus on rules which you should implement in the office, to ensure maximum productivity at all times.

Smart Planning

The first place to start is to look at the layout of the office, and think about whether or not it makes practical sense. For example if the printer is a heavily used item, but it is situated a 2 minute walk from most desks, think about how many minutes of work time you will be losing each day. Consider how the operation works in your office, and then move furniture and equipment around accordingly.

Cleaning Rule

It has been scientifically proven that physical clutter on desks and floors, leads to people being far less focussed and with low levels of concentration and organization. With this in mind there should certainly be a no clutter rule in the office, which everyone must follow.

Breaks

Aside from the usual breaks such as lunchtime and any short breaks in the afternoon, you should look to randomly give your staff 5 minutes here and there each day. It can be really easy for staff to get bogged down in their work, chained to the office desk all day, and they need respite. Pick random times when things are quite quiet, and call a 5 minute break where the staff must go out for fresh air. This may sound counter-productive but the renewed energy that your staff will have from a short, impromptu break, will reinvigorate them and help them to work better.

Exercise

More and more news is coming out that details the huge number of physical problems that office workers have, as a result of their job. To counter this, and to help increase their productivity and reduce sick days, you should encourage exercise in the work place. This doesn’t need to be something large, there are simple yoga techniques which can be done right from the office chair.

Penalties

Once you have put these rules in place, it is important that you have a penalty system for those who don’t follow them. This will be something aside from the disciplinary process, and it will have a bit more of a fun element to it. For example if someone receives 3 strikes for having clutter at their desk, they will be given some chores to do, or they will have to buy a cake for the office or perhaps even pick up someone else’s work. This penalty system will bring people together, and make your staff more focussed on the rules, and ultimately more productive.