If you have an exciting business or product then one of the very best places where you can showcase it is at a trade show. Trade shows are not only attended by a wide range of consumers including fellow businesses, but they are also usually covered by the media which means that you could get some great exposure for your business or product.
In order to ensure that your trade show goes off successfully, there are some keys which you need to get right, so that you can boost awareness and most importantly, sales, let’s take a look.
They say that you only get one opportunity to leave a great first impression and that is very true when it comes to trade shows. You need to bear in mind that your exhibition is going to be sandwiched in amongst many other different businesses, all vying for the visitors eyes. With this in mind, the first impression which you, your product, your team and your display gives, is going to be critical to your success.
You display should be exciting, attractive and in line with what your company represents. Don’t fall into the trap of having a display which is solely fit for purpose as you’ll struggle to make it stand out, instead look at having a custom trade show display designed specifically for your brand.
One of the key attractions during your trade show will be the demonstration which you put on and you ought to spend time to ensure that it both shows off your products and your business, and also creates a real buzz around your booth to bring more people in.
These shows are not only about you being able to show off your products to new clients, it is also about making sales and you must be well prepared to do just that. Ensure that you have your best sales people with you at the trade show and work with them on their pitch, and to give them all of the information which they need. Very often you will be doing business with other businesses in this kind of show and for that reason you must ensure that your sales people know how to talk to them and most importantly, how to close that sale.
The biggest challenge of a trade show is bringing people to your display and on top of giving a first impression, there are other things which you should be doing to attract visitors. Think about handing out freebies which people will notice on others and want for themselves, a free pen doesn’t quite cut the mustard any more. Equally you should think about what kind of interactive things your booth should have, that will draw customers in, music, games, fun, these are all solid tools which will attract more people. Try to get people gathered at your display as a crowd makes people wonder what is going and draws them in.
The key to trade show success really is in the preparation, get that right, and you can make some great sales, leads and contacts.