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Ten Essential Marketing Trends for B2B Marketers in 2017

It’s no surprise that digital marketing is a moving target. With the launch of new algorithms that go through modifications from time to time, some features are discontinued while brand-new ones take root. Evaluating marketing patterns enable online marketers to stay ahead of their competitors. A rule of thumb to evaluate the trends for all marketers in the B2B sector is to analyze innovation across all the leading digital marketing channels. With these trends in mind, here are ten essential digital marketing patterns that are becoming increasingly popular in 2017.

  1. Marketing Automation. Marketing automation is one of the very best innovations for B2B marketing. Owing to current needs in digital marketing, online marketers require to automate jobs, such as emails, social networks, and numerous other website actions. Marketing automation software simplifies these tasks by connecting a business with their target audience. Marketing teams have to be constantly in touch with their prospective customers, so marketing automation software has actually become the gem in the crown for any digital marketing businesses.
  2. Interactive Content. Interactive digital content has ended up being a staple in B2B marketing. In the present digital landscape, engagement is lifeblood, and the efforts of online marketers are paid off when their audience not only views the content but also engages with it. This signifies the importance of interactive content as it assists in producing conversions. Clients study and compare different providers prior to buying anything. Here, interactive content works as a rival differentiation that educates buyers, therefore helping them make better decisions.
  3. Social networks. In accordance with topical research studies, social media platforms such as LinkedIn and Twitter cater the best outcomes to B2B companies. YouTube and Slideshare prove to be more effective than Google+. The factors being an increasing number of B2B businesses using Google+. With many social media platforms, it’s important to focus on and opt for the most reliable network is the finest concept.
  4. Live Streaming. According to various reports, it has actually been estimated that video will account for as much as 80 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were performed on social media networks, including Facebook, Snapchat, and Instagram. The action was amazing as they collected more attention from the target market. Live video engages the audience in an efficient method as people find it genuine and engaging.
  5. Mobile Marketing. Nowadays, 80% of individuals use mobile devices when using the internet. Mobile is being utilized rampantly, and digital marketers can optimize their brand name’s worth by utilizing mobile payment approaches, mobile search, and mobile apps. In addition, digital marketing agencies targeting advertisements on mobile specific applications assist them in improving their brand awareness. When integrated with social networks, mobile marketing brings desirable leads to digital marketing.
  6. Targeted Technique. Rather than blindly publishing content onto several outlets and hoping it gets found, marketing specialists are fine-tuning their approach. As the clamour for verifiable ROI grows louder, content marketers are doing more testing and narrowing their focus on the outlets that produce results.
  7. Publishing Model. Making blogs, posts, white papers, and case studies need various approaches other than standard marketing. Content advancement is more like publishing than marketing and needs skillsets customized to composing and effective communication.
  8. Customer-centric Marketing. Consumers are a savvy bunch, and if they’re researching an item or service, they need concrete details, not exclusively promotional content. If content has to do with your company, they’ll skip it and move on. Rather, content marketing ought to have to do with them and solutions to their problems. Every piece of content must have value for your target market.
  9. Responsive Websites. People check out email, access websites, and examine social media websites from myriad mobile gadgets. Every site must be understandable on any screen size and resize instantly. Mobile or nothing: That’s simply the way it is.
  10. Video. If a photo is worth a thousand words, then video is even more valuable! Video in all forms is progressively popular— corporate videos, video conferencing, and how-to presentations are ending up commonplace. Additionally, videos are more flexible than before. The ability to host them on websites like YouTube, share them on social networks sites, and include them through links in your emails and newsletters makes them an incredibly useful marketing tool.

 

Always remember that the best digital marketing practices ensure your success. If you’re looking for assistance to implement these marketing trends in your business, look for marketing consultants in Melbourne who can help you in every element of your service.

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Can You Predict Ovulation?

If you’re trying to get pregnant, then this question has to be at the forefront of your mind. You can only conceive during your ‘fertile window’ – a period of a few days in each cycle anchored in place by when you ovulate.

For conception to occur, active sperm have to encounter a fertile egg (usually in the fallopian tubes, sometimes in the uterus), which means that you opportunity to get pregnant each month is dictated by how long both sperm and egg can survive! As healthy sperm can survive in the body for four to five days, and an egg remains fertile for between twelve and twenty four hours, this gives you a period of four to five days in each menstrual cycle when you can get pregnant.

Predicting this window of time is really important, especially if you have a plan for the ideal time you want to get pregnant and give birth. It’s absolutely vital if you’re trying to counter the fertility effects of conditions like Polycystic Ovary Syndrome, which makes ovulation rarer and less regular – identifying and anticipating that key moment is the key tool you have available to help you get pregnant.

Is there an answer, though? Plenty of products promise to be an ovulation predictor but do they work?

Ovulation Calculators

These are perhaps the most convenient, lowest effort solution available, which makes them inherently attractive to some. All you need to do is enter the date your last period started, and the length of your menstrual cycle, and it can place where you are in yours, and tell you when you’re due to menstruate.

These work well – for women with extremely regular cycles. If yours works like clockwork every month, this is a good option, but even then tools like this simply can’t pick up health issues that might cause a disruption to your cycle.

Ovulation Predictor Kits

Known as OPKs, these kits work like pregnancy test: they check your urine for a spike in a particular hormone, the Luteinising Hormone that prompts your ovaries to release an egg, in this case. If the test detects you’re experiencing a surge in this hormone it tells you’re ovulating!

The weakness of these tests is that they’re not good at picking up results if you have a disrupted hormonal background – if you have a naturally low surge of LH it may never pick it up even if you ovulate regularly!

Basal Body Temperature

This is one of the best measures, with real predictive power: your basal body temperature (the minimum it sinks to while you sleep) responds to your menstrual cycle, so taking your temperature with an accurate digital thermometer can predict when you’re due to be at your most fertile.

It can be hard work to get good readings, but with specialised products available to take some of the pain out of taking readings and turning data into predictions, it’s the best option for the majority of people!

Could You Be the Next Crime Victim?

Being a victim of crime is something no one wants to be a part of.

That said are you doing everything within your power to lower the chances of being the next victim? If you are not, you could be setting yourself up for trouble.

With that in mind, what steps can you take to steer clear of being a crime victim?

Don’t Think It Can’t Happen to You

In your quest to steer clear of ending up a victim, your first step should be to understand that it can happen to anyone.

That said you want to avoid having the notion that you are immune to it. Even when you think you’ve taken all the right steps to avoid crime, it can still surprise you.

Among some of the crimes and how you can avoid them:

1. Identity theft – One of the more troublesome crimes, identity theft can strike at any time. With that being the case, you want to have an identity protection plan backing you up. Whether you look into LifeLock identity protection service or another brand, protect yourself. Such coverage will alert you to any red flags as you look to protect your finances. The most notable is someone without authority has tried to access your finances. Remember, one successful identity theft caper can have dire consequences for your finances.

2. Property theft – No matter the items involved, property theft is another crime you want to be aware of. With that in mind, you should make sure all your property has protection at all times. An example of this would be your vehicle. Are you someone who leaves their vehicle unlocked all or most of the times? If so, you are asking for trouble. Even if you lock your car or truck on a regular basis, do not leave valuables in it. Items like laptops, phones and significant money should never be in your vehicle. If you need to leave something of value in your vehicle for only a brief period of time, lock it in the trunk. At least this way it is out of the public view should someone come upon your vehicle.

3. Home invasion – Another crime to stay on top of would be a homeinvasion. In such a scenario, a criminal would break into your home whether you are there or not at the time. If you are, things could be even worse. To best protect your home, having a security system in place is a good start. If you do not have one now, go online and see which companies offer the best systems. You can check with friends to see which home security systems they recommend. Even with a security system in place, use some commonsense too. This means not leaving doors unlocked to start with. If you are going to be away for any extended period of time, be sure to have your mail/newspapers picked up. Also make sure your grass is trimmed and any snow is shoveled. Never give off signs that your home is sitting there without you around.

In your efforts to avoid being a crime victim, will you come out on top?