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Ten Essential Marketing Trends for B2B Marketers in 2017

It’s no surprise that digital marketing is a moving target. With the launch of new algorithms that go through modifications from time to time, some features are discontinued while brand-new ones take root. Evaluating marketing patterns enable online marketers to stay ahead of their competitors. A rule of thumb to evaluate the trends for all marketers in the B2B sector is to analyze innovation across all the leading digital marketing channels. With these trends in mind, here are ten essential digital marketing patterns that are becoming increasingly popular in 2017.

  1. Marketing Automation. Marketing automation is one of the very best innovations for B2B marketing. Owing to current needs in digital marketing, online marketers require to automate jobs, such as emails, social networks, and numerous other website actions. Marketing automation software simplifies these tasks by connecting a business with their target audience. Marketing teams have to be constantly in touch with their prospective customers, so marketing automation software has actually become the gem in the crown for any digital marketing businesses.
  2. Interactive Content. Interactive digital content has ended up being a staple in B2B marketing. In the present digital landscape, engagement is lifeblood, and the efforts of online marketers are paid off when their audience not only views the content but also engages with it. This signifies the importance of interactive content as it assists in producing conversions. Clients study and compare different providers prior to buying anything. Here, interactive content works as a rival differentiation that educates buyers, therefore helping them make better decisions.
  3. Social networks. In accordance with topical research studies, social media platforms such as LinkedIn and Twitter cater the best outcomes to B2B companies. YouTube and Slideshare prove to be more effective than Google+. The factors being an increasing number of B2B businesses using Google+. With many social media platforms, it’s important to focus on and opt for the most reliable network is the finest concept.
  4. Live Streaming. According to various reports, it has actually been estimated that video will account for as much as 80 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were performed on social media networks, including Facebook, Snapchat, and Instagram. The action was amazing as they collected more attention from the target market. Live video engages the audience in an efficient method as people find it genuine and engaging.
  5. Mobile Marketing. Nowadays, 80% of individuals use mobile devices when using the internet. Mobile is being utilized rampantly, and digital marketers can optimize their brand name’s worth by utilizing mobile payment approaches, mobile search, and mobile apps. In addition, digital marketing agencies targeting advertisements on mobile specific applications assist them in improving their brand awareness. When integrated with social networks, mobile marketing brings desirable leads to digital marketing.
  6. Targeted Technique. Rather than blindly publishing content onto several outlets and hoping it gets found, marketing specialists are fine-tuning their approach. As the clamour for verifiable ROI grows louder, content marketers are doing more testing and narrowing their focus on the outlets that produce results.
  7. Publishing Model. Making blogs, posts, white papers, and case studies need various approaches other than standard marketing. Content advancement is more like publishing than marketing and needs skillsets customized to composing and effective communication.
  8. Customer-centric Marketing. Consumers are a savvy bunch, and if they’re researching an item or service, they need concrete details, not exclusively promotional content. If content has to do with your company, they’ll skip it and move on. Rather, content marketing ought to have to do with them and solutions to their problems. Every piece of content must have value for your target market.
  9. Responsive Websites. People check out email, access websites, and examine social media websites from myriad mobile gadgets. Every site must be understandable on any screen size and resize instantly. Mobile or nothing: That’s simply the way it is.
  10. Video. If a photo is worth a thousand words, then video is even more valuable! Video in all forms is progressively popular— corporate videos, video conferencing, and how-to presentations are ending up commonplace. Additionally, videos are more flexible than before. The ability to host them on websites like YouTube, share them on social networks sites, and include them through links in your emails and newsletters makes them an incredibly useful marketing tool.

 

Always remember that the best digital marketing practices ensure your success. If you’re looking for assistance to implement these marketing trends in your business, look for marketing consultants in Melbourne who can help you in every element of your service.

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Secrets to Trade Show Success

If you have an exciting business or product then one of the very best places where you can showcase it is at a trade show. Trade shows are not only attended by a wide range of consumers including fellow businesses, but they are also usually covered by the media which means that you could get some great exposure for your business or product.

In order to ensure that your trade show goes off successfully, there are some keys which you need to get right, so that you can boost awareness and most importantly, sales, let’s take a look.

First Impressions

They say that you only get one opportunity to leave a great first impression and that is very true when it comes to trade shows. You need to bear in mind that your exhibition is going to be sandwiched in amongst many other different businesses, all vying for the visitors eyes. With this in mind, the first impression which you, your product, your team and your display gives, is going to be critical to your success.

  • Display

You display should be exciting, attractive and in line with what your company represents. Don’t fall into the trap of having a display which is solely fit for purpose as you’ll struggle to make it stand out, instead look at having a custom trade show display designed specifically for your brand.

  • Demonstration

One of the key attractions during your trade show will be the demonstration which you put on and you ought to spend time to ensure that it both shows off your products and your business, and also creates a real buzz around your booth to bring more people in.

Selling

These shows are not only about you being able to show off your products to new clients, it is also about making sales and you must be well prepared to do just that. Ensure that you have your best sales people with you at the trade show and work with them on their pitch, and to give them all of the information which they need. Very often you will be doing business with other businesses in this kind of show and for that reason you must ensure that your sales people know how to talk to them and most importantly, how to close that sale.

Free Advertising

The biggest challenge of a trade show is bringing people to your display and on top of giving a first impression, there are other things which you should be doing to attract visitors. Think about handing out freebies which people will notice on others and want for themselves, a free pen doesn’t quite cut the mustard any more. Equally you should think about what kind of interactive things your booth should have, that will draw customers in, music, games, fun, these are all solid tools which will attract more people. Try to get people gathered at your display as a crowd makes people wonder what is going and draws them in.

The key to trade show success really is in the preparation, get that right, and you can make some great sales, leads and contacts.

Retirement: Financial issues that everyone forgets about

It’s meant to be one of the most relaxing periods of life, but if you were to survey the majority of retired people it would become clear that the post-work phase is anything but. Of course, things even out over time, but the “one big holiday” that some people assume it is couldn’t be further away from the truth.

Today’s post is going to take a look at retirement from a financial perspective. While it might appear somewhat negative in places, hold on tight and you might uncover some information that saves you a lot of stress and hassle when you do finish working for good.

Issue #1 – Life after death

Let’s start with something of a morbid topic, but one that can serve you well if you plan comfortably ahead. Some people may believe that their funeral isn’t something which should really concern them; after all, they won’t be there to oversee it.

However, those that are left to pick up the pieces might have a lot on their mind. The average cost of a funeral has now surpassed £4,000, with this figure only increasing.

Sure, this is something that always has to be paid for, but the way in which you plan ahead can make a monumental difference. For example, funeral plans allow you to pay today’s rate, and this means that there won’t be any nasty surprises for your family when the time does come. Its small thoughts like this that can make the world of difference.

Issue #2 – The “average lifespan”

This is probably the biggest problem that we will uncover. When you plan for retirement, you generally do so with an average lifespan in mind. At the moment, this is around 80 – but this might not necessarily relate to you.

In other words, this is just a number – nobody can guess how long you will live for. It’s known that the average lifespan is on the rise, so what if you live to 100? How will your finances shape up then?

If you are serious about living a peaceful retirement, with no concerns about your bottom line, its questions like this which need to be answered.

Issue #3 – The needs of your family

In truth, an entire dissertation could be written about this as it spans so many different areas.

Firstly, while your major expenses such as your own mortgage might be over, it has become more common than ever for children to use their parents as the main borrower when they fund their own property. While this isn’t something you are obliged to do, it’s at least an area to think about.

Next, and this is something where obligations do enter the picture, is your partner or any other elderly relatives that you take care of. This is the time in life where additional care might be needed and unfortunately, these costs can spiral quickly. There’s been a lot in the news about them over recent times and it’s something that a lot of people just don’t consider when it comes to their standard pension plan and what it should be covering.