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Ten Essential Marketing Trends for B2B Marketers in 2017

It’s no surprise that digital marketing is a moving target. With the launch of new algorithms that go through modifications from time to time, some features are discontinued while brand-new ones take root. Evaluating marketing patterns enable online marketers to stay ahead of their competitors. A rule of thumb to evaluate the trends for all marketers in the B2B sector is to analyze innovation across all the leading digital marketing channels. With these trends in mind, here are ten essential digital marketing patterns that are becoming increasingly popular in 2017.

  1. Marketing Automation. Marketing automation is one of the very best innovations for B2B marketing. Owing to current needs in digital marketing, online marketers require to automate jobs, such as emails, social networks, and numerous other website actions. Marketing automation software simplifies these tasks by connecting a business with their target audience. Marketing teams have to be constantly in touch with their prospective customers, so marketing automation software has actually become the gem in the crown for any digital marketing businesses.
  2. Interactive Content. Interactive digital content has ended up being a staple in B2B marketing. In the present digital landscape, engagement is lifeblood, and the efforts of online marketers are paid off when their audience not only views the content but also engages with it. This signifies the importance of interactive content as it assists in producing conversions. Clients study and compare different providers prior to buying anything. Here, interactive content works as a rival differentiation that educates buyers, therefore helping them make better decisions.
  3. Social networks. In accordance with topical research studies, social media platforms such as LinkedIn and Twitter cater the best outcomes to B2B companies. YouTube and Slideshare prove to be more effective than Google+. The factors being an increasing number of B2B businesses using Google+. With many social media platforms, it’s important to focus on and opt for the most reliable network is the finest concept.
  4. Live Streaming. According to various reports, it has actually been estimated that video will account for as much as 80 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were performed on social media networks, including Facebook, Snapchat, and Instagram. The action was amazing as they collected more attention from the target market. Live video engages the audience in an efficient method as people find it genuine and engaging.
  5. Mobile Marketing. Nowadays, 80% of individuals use mobile devices when using the internet. Mobile is being utilized rampantly, and digital marketers can optimize their brand name’s worth by utilizing mobile payment approaches, mobile search, and mobile apps. In addition, digital marketing agencies targeting advertisements on mobile specific applications assist them in improving their brand awareness. When integrated with social networks, mobile marketing brings desirable leads to digital marketing.
  6. Targeted Technique. Rather than blindly publishing content onto several outlets and hoping it gets found, marketing specialists are fine-tuning their approach. As the clamour for verifiable ROI grows louder, content marketers are doing more testing and narrowing their focus on the outlets that produce results.
  7. Publishing Model. Making blogs, posts, white papers, and case studies need various approaches other than standard marketing. Content advancement is more like publishing than marketing and needs skillsets customized to composing and effective communication.
  8. Customer-centric Marketing. Consumers are a savvy bunch, and if they’re researching an item or service, they need concrete details, not exclusively promotional content. If content has to do with your company, they’ll skip it and move on. Rather, content marketing ought to have to do with them and solutions to their problems. Every piece of content must have value for your target market.
  9. Responsive Websites. People check out email, access websites, and examine social media websites from myriad mobile gadgets. Every site must be understandable on any screen size and resize instantly. Mobile or nothing: That’s simply the way it is.
  10. Video. If a photo is worth a thousand words, then video is even more valuable! Video in all forms is progressively popular— corporate videos, video conferencing, and how-to presentations are ending up commonplace. Additionally, videos are more flexible than before. The ability to host them on websites like YouTube, share them on social networks sites, and include them through links in your emails and newsletters makes them an incredibly useful marketing tool.


Always remember that the best digital marketing practices ensure your success. If you’re looking for assistance to implement these marketing trends in your business, look for marketing consultants in Melbourne who can help you in every element of your service.

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3 Tips for Making Money on the Side

Feel at times as if you do not have enough money coming in to keep you comfortable?

Well, if you have that feeling, you would not be alone.

Despite how hard many work, there’s not enough money to make them feel good about their situations. As such, they scratch and claw their way through their bills each month.

If you’ve gotten to the point where you need some more money coming in, what options do you have?

Get to Work on More Income

In doing all you can to bring in added income, consider these three tips:

1. More income at work – The most logical choice would be to see if you can get more income through your current job. Now, you may have some trepidation about going to your boss and asking for a raise. That said it is important that you are getting paid for what you are worth. When the time seems to be right, sit down with your boss and discuss your current compensation. If the answer to a raise is no, do not immediately move ahead with the mindset you need out of this job. It may be a case of the money is not there at the present time to give you more funds. If you like your job, it would not be wise to quit. This is especially true if you have nothing else lined up at the moment. Sit tight and see if you could find some other ways to get the extra cash you need.

2. Cutting down your debt – Are you in a position now where it seems like debt is coming at you from various angles? If so; you need to do your best to trim the debt where you can. First, look to see if credit card debt is choking you. In the event it is, you might want to find another card to transfer to with zero interest. If that does not work, talk to your current credit card company to see if they will work with you. Often, companies would rather work with a customer than lose them altogether. If you are spending too much money on gas for your car, entertainment and more, once again see if trimming is doable. Consumers will often discover that they have been wasting money on stuff they did not need.

3. Selling some items – Last, what about holding the occasional garage or yard sale? That is one way to not only make some extra money, but also clean out your home at the same time. If that is not something you want to do, you may opt to get cash for scrap metal. Instead of throwing such materials away, why not get paid for it? From an old car to other scrap metal, make some money off of the items you no longer need in your life.

When you’re sweating each month how you are going to get by, don’t you think it is time to do something about your situation?

Although many people are struggling to get by, you do not have to be one of them.

Take some time to think about your current finances and how you can better them.

When you do, you’re going to lose a little less sleep and have some more money in your wallet or purse.

Planning a Fun Family Day Out

When was the last time your family had a fun day out?

For many families, it can be hard to schedule quality time together.

With work, school and appointments, getting everyone together is not always easy.

That said you need quality time together as a family. Without it, the group can get caught up in their own business and tend to drift away over time.

So, are you planning a fun family day out?

Some Options on the Plate

In the event you want to have a fun day together, here are only a few of the options:

  1. Day at the beach – What family doesn’t enjoy a day at the beach? Sure, there may be one or more in your group who are not too keen on sitting in the sand and soaking up the rays for a day. That said there are many ways to make this day a fun one. First, get an umbrella or two so those not wanting direct sun have some cover. Second, take enough food to keep everyone happy. You also want to think about some sports like volleyball, throwing a Frisbee and more. Of course going to the beach also means hopping in the water to get your feet wet or taking a swim. Unless someone is adamant that they do not like the sun or being around crowds, the beach should be a great getaway.
  2. Whale watching – Take it a step further and think whale watching in Newport Beach or another spot. Whale watching can be both informative and fun at the same time. Getting to see these large mammals right in front of your eyes will give you a better education of how they live. As they migrate up and down the coast, you get quite an experience. When you have kids, look at the amazement in their eyes as they see these creatures up close for the first time.
  3. Heading out for a hike – There are not too many better ways to get exercise and have fun at the same time. Going out for a family hike is one of them. Pick a trail near your home or an hour or two away. Once there, map your course so you do not have trouble getting back to your starting point. Take water, a backpack with some first aid items, a comfortable pair of shoes, and of course sunscreen. If you are on a trail that offers plants, trees, animals and more, have your camera ready to snap different shots.
  4. Going to your local park – You may not have to travel too far to find fun and relaxation. If you haven’t up to now, check out your local park. Parks can be a great place to go to relax and forget about the daily grind for a few hours. From games to sitting there and taking in all the people watching, you will likely be back again for a visit.

No matter where you go as a family for the day, make sure you have fun and forget your troubles.