Helping You Define Your Lifestyle

Ten Essential Marketing Trends for B2B Marketers in 2017

It’s no surprise that digital marketing is a moving target. With the launch of new algorithms that go through modifications from time to time, some features are discontinued while brand-new ones take root. Evaluating marketing patterns enable online marketers to stay ahead of their competitors. A rule of thumb to evaluate the trends for all marketers in the B2B sector is to analyze innovation across all the leading digital marketing channels. With these trends in mind, here are ten essential digital marketing patterns that are becoming increasingly popular in 2017.

  1. Marketing Automation. Marketing automation is one of the very best innovations for B2B marketing. Owing to current needs in digital marketing, online marketers require to automate jobs, such as emails, social networks, and numerous other website actions. Marketing automation software simplifies these tasks by connecting a business with their target audience. Marketing teams have to be constantly in touch with their prospective customers, so marketing automation software has actually become the gem in the crown for any digital marketing businesses.
  2. Interactive Content. Interactive digital content has ended up being a staple in B2B marketing. In the present digital landscape, engagement is lifeblood, and the efforts of online marketers are paid off when their audience not only views the content but also engages with it. This signifies the importance of interactive content as it assists in producing conversions. Clients study and compare different providers prior to buying anything. Here, interactive content works as a rival differentiation that educates buyers, therefore helping them make better decisions.
  3. Social networks. In accordance with topical research studies, social media platforms such as LinkedIn and Twitter cater the best outcomes to B2B companies. YouTube and Slideshare prove to be more effective than Google+. The factors being an increasing number of B2B businesses using Google+. With many social media platforms, it’s important to focus on and opt for the most reliable network is the finest concept.
  4. Live Streaming. According to various reports, it has actually been estimated that video will account for as much as 80 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were performed on social media networks, including Facebook, Snapchat, and Instagram. The action was amazing as they collected more attention from the target market. Live video engages the audience in an efficient method as people find it genuine and engaging.
  5. Mobile Marketing. Nowadays, 80% of individuals use mobile devices when using the internet. Mobile is being utilized rampantly, and digital marketers can optimize their brand name’s worth by utilizing mobile payment approaches, mobile search, and mobile apps. In addition, digital marketing agencies targeting advertisements on mobile specific applications assist them in improving their brand awareness. When integrated with social networks, mobile marketing brings desirable leads to digital marketing.
  6. Targeted Technique. Rather than blindly publishing content onto several outlets and hoping it gets found, marketing specialists are fine-tuning their approach. As the clamour for verifiable ROI grows louder, content marketers are doing more testing and narrowing their focus on the outlets that produce results.
  7. Publishing Model. Making blogs, posts, white papers, and case studies need various approaches other than standard marketing. Content advancement is more like publishing than marketing and needs skillsets customized to composing and effective communication.
  8. Customer-centric Marketing. Consumers are a savvy bunch, and if they’re researching an item or service, they need concrete details, not exclusively promotional content. If content has to do with your company, they’ll skip it and move on. Rather, content marketing ought to have to do with them and solutions to their problems. Every piece of content must have value for your target market.
  9. Responsive Websites. People check out email, access websites, and examine social media websites from myriad mobile gadgets. Every site must be understandable on any screen size and resize instantly. Mobile or nothing: That’s simply the way it is.
  10. Video. If a photo is worth a thousand words, then video is even more valuable! Video in all forms is progressively popular— corporate videos, video conferencing, and how-to presentations are ending up commonplace. Additionally, videos are more flexible than before. The ability to host them on websites like YouTube, share them on social networks sites, and include them through links in your emails and newsletters makes them an incredibly useful marketing tool.

 

Always remember that the best digital marketing practices ensure your success. If you’re looking for assistance to implement these marketing trends in your business, look for marketing consultants in Melbourne who can help you in every element of your service.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 Time-Tested Strategies for Financial Success

Financial Success

There are no short cuts to achieving financial success. To build, preserve and expand wealth that lasts you a lifetime, you must follow some proven principles. Here, we’ve compiled a list of 5 of the essential strategies you should make a part of your financial short and long-term plan to help you build your own financial success.

1. Set up a brokerage account

As soon as you’ve opened a bank account and signed up for your company’s retirement savings programme, jump on the next stage of smart wealth building by setting up a brokerage account. With it, you will be able to invest in stocks of different companies, no-transaction-fee mutual funds, as well as exchange-traded funds, which most people can’t access with their 401(k). 

To give you a quick guideline, opening an account with an online broker, Fidelity requires you to start with a deposit of $2,500; while at Charles Schwab, you’ll need only $1,000, which is not compulsory if you signed up for automatic monthly deductions of $100 or more from your account. For better money management and investment planning, it’s advised you go with a debit card that helps you with that goal in addition to making transactions convenient. 

2. Ensure your investing costs are at a minimal level 

Generally, less expenditure means more money in your account. As a fund investor, focus on ETFs and mutual funds with low expense ratios. As we already pointed out, the first thing to do is to register with a reputable online broker such as Fidelity or Charles Schwab so you can buy and sell stocks averaging $7 per trade. Besides, there are top discounters that allow you to trade select ETFs without requiring sales fees. Seriously consider index funds, especially those that track S&P 500, with estimated annual fees of 0.05%. Funds like Mairs & Power Growth (MPGFX) and Dodge & Cox Stock (DODGX) are recommended as they are top low-cost actively managed funds. 

If you have a fund manager, you’ll probably pay an annual consultation fee of 1%; but you can always negotiate for a lower fee. Another option is to go digital with an AI adviser, which can help manage your stock portfolio by using digital technology. An example is Wealthfront, which will not charge you a management fee if your balance is less than $10,000 and requires you to pay only 0.25% per annum for sums above that. You may also check Betterment, which levies just 0.25% of assets under management yearly. 

3. Diversify your investment 

Spreading out your investment with a variety of good value stocks and bonds can help you weather the storms of volatile periods and enhance your long-term ROI outlook. If, for example, your retirement is at least ten years away, keep 70% of your investments in stocks and put 30% in top-quality bonds. Mutual funds are good great for you too. For example, mutual fund managers, Vanguard Wellington (VWELX) keeps two-thirds of investments in stocks, as a principle, and the rest in bonds; and it has maintained a yearly return of 8.2% over the past 20 years. 

4. Rebalance, retarget and realign as necessary 

It’s important you get regularly balance your portfolio up for better overall performance. Move your investment assets around sometimes, divesting some funds off the ones performing well and shoring up the laggards to get a good mix. Always review your brokerage statements at least twice a year to see where your portfolio needs some rebalancing, retargeting or realignment and then go on to make the necessary trades. 

5. Adjust your investments

As your countdown to your retirement, your target should be an investment portfolio that gives you a good return that can stand the tide of inflation and also minimises your risk.  A spread of 50% stocks, 40% bonds and 5% cash is a nice mix that can help you achieve that goal. A mix of 60% stocks and 40% bonds and cash will likely give more growth; but if your risk threshold is less, then try a mix of 60% bonds and cash and 40% stocks.

Living with Depression: How to Keep Working

Living with Depression

In recent times, depression has become one of the most talked about mental illnesses that affect people in ways that no one could have foreseen.  It is easy to get disillusioned especially after you try for a long time and constantly fail to shake that dreadful feeling away

When your depression starts to creep into your work, it is the cue for you to shake things up a bit and try something new. Here are the things that you can do to make sure that you are not crippled by your depression at work.

1.  Break Up Work into Smaller Chunks

When you are depressed, you will find yourself settling for just being able to make things works. However, you will need to do more than just make things work. At some point, you will have to show up to work and get tasks accomplished. 

However, as you very well know, depression tends to scatter your concentration and suck away your energy. So, how do you keep yourself focused and energetic under these conditions?

Break up tasks into small ‘bite-sized’ bites and then work on them that way. Completing achievable goals will give you a sense of satisfaction.

2.  Work Does Not Make Depression Go Away

No doubt, you have heard people tell you or other depressed people, that if you get into something productive, you will not have time for depression. You hear it so much; it starts feeling as if it might be the elusive solution you have been looking for. 

However, this is far from the truth. Productivity will only do so much to distract you from the real problem. You will need to make sure that you are not duped into buying into this false philosophy. Do not fight fire with fire. While it will likely help distract you for a short period, it will not work a long-term cure or solution.

3.  Speak Openly About Your Depression

There is the potential that being open about your depression at work will have some disadvantages that you will not want to deal with. It has been proven, however, that speaking about it is much better than sitting on it and many workplaces now are very open to helping those affected with mental health problems.

1 in 4 people in the lifetime will have a mental health condition which means, realistically speaking, that in an office of 80 people 20 of those people will suffer from a mental health condition at some point.

When an employer or manager is made aware of the situation, they will accommodate the little things that you may miss, and you might even get perks like working from home when you feel like you cannot make it work.

4.  Personalise Your Workspace

It is always great to work in an environment that makes you feel comfortable and welcome. There is a lot that goes into making your space your own. You can start with lighting, colours and noise minimisations. All these things can affect your mental health without your realising it. Go for anything that makes you comfortable and positive. Add plants, family pictures and anything that makes you smile. If you do not want noise, you can get noise-cancelling headphones to block everything out and make yourself focus.  

To Sum Up

It is possible that you can be depressed and still function well. High-functioning depressives can juggle everything that demands attention and still have time to work on themselves. It all has to do with finding the right lifestyle, starting to operate with the right habits and then going for professional help. Medical care and therapy only help when you are doing more than just waiting for pills to kick in or things to get better.

Accept your depression – then challenge it!